You are always in doubt about which image file format you should use to your website, for printing, for your logo, editing and so on? I’m glad to announce this drama is officially over. First of all, you should know there is no best image file format. It depends on your objective and where you are going to use this image. That’s why we selected the most common image file formats for you to understand the difference between them and get to know which one is best for you in each ocasion. This infographic will become your best friend!

You should know all this simply because understanding about DPI, PPI, resolution and image size is key to your design success. This tips will allow you to print in the right quality, optimize images for the web, save a lot of time and give you the best results. So let’s see what is the difference between DPI, PPI, resolution and image size?

Pixel is the unit of measurement for digital images. We can compare them to our body cells, which together build an image (body) interpreted by the computer/screen.

Pixels define the resolution
A high resolution image is an image with high density of pixels, that is, with several families of pixels in its composition. The greater the number of pixels, the higher the resolution, providing more details and better definition to the image. Logically, an image with low resolution will have less pixels, less details and definition.

Continue Reading

I bet you will learn a lot from their mistakes, and a long logo evolution of improvements until they’ve reached the final design. Or at least it will be very entertaining and interesting for you.

Don’t you get curious about how other great companies have achieved their recognition? This post is for you to see how great worldwide brands changed their logos by the time. Uncountless logos are made every year for corporations, products, brands, services, agencies and others. However, people only recognize a few of them without their names and this should be our goal too. 

Of course each case has a history behind and your are going to tell yours. So take a look at the logo evolution from 10 companies below and try to identify why it changed and tell us what you think on the comments.

Continue Reading

As their own website explains, Pantone is a color Matching System (PMS for short) that uses a unique code scheme. This “key” will help you find easily a particular Pantone Color number or name without misunderstandings.

The history started in the 60s, when Pantone was a printing company in Carlstadt, New Jersey, with a specialty in color charts for the cosmetic, fashion, and medical industries. Lawrence Herbert joined the company in 1956 and noticed how difficult it was to identify exact colors from names. So, in 1962 he bought Pantone and launched the first PMS guide in 1963 with only 10 colors to try to minimize the errors and number of variables happening in the printing process. Creating an objective, numeric language means that any printer anywhere in the world can accurately produce this color. Continue Reading