Not everyone was born to be a designer, but an entrepreneur sooner or later will face a critical situation involving the visual communication of your business. That’s why you – non-designers – need to be aware of some essential design tips.

Even if you hire a specialized team it can be of great value when you know some essential aspects of the design to analyze and/or approve it. You could even be prepared to interfere in emergency occasion. No need to master technical tips to ensure more harmonious gear. Start training your look with some pieces to exercise. See below some must tips!

You are always in doubt about which image file format you should use to your website, for printing, for your logo, editing and so on? I’m glad to announce this drama is officially over. First of all, you should know there is no best image file format. It depends on your objective and where you are going to use this image. That’s why we selected the most common image file formats for you to understand the difference between them and get to know which one is best for you in each ocasion. This infographic will become your best friend!

You should know all this simply because understanding about DPI, PPI, resolution and image size is key to your design success. This tips will allow you to print in the right quality, optimize images for the web, save a lot of time and give you the best results. So let’s see what is the difference between DPI, PPI, resolution and image size?

Pixel is the unit of measurement for digital images. We can compare them to our body cells, which together build an image (body) interpreted by the computer/screen.

Pixels define the resolution
A high resolution image is an image with high density of pixels, that is, with several families of pixels in its composition. The greater the number of pixels, the higher the resolution, providing more details and better definition to the image. Logically, an image with low resolution will have less pixels, less details and definition.

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I bet you will learn a lot from their mistakes, and a long logo evolution of improvements until they’ve reached the final design. Or at least it will be very entertaining and interesting for you.

Don’t you get curious about how other great companies have achieved their recognition? This post is for you to see how great worldwide brands changed their logos by the time. Uncountless logos are made every year for corporations, products, brands, services, agencies and others. However, people only recognize a few of them without their names and this should be our goal too. 

Of course each case has a history behind and your are going to tell yours. So take a look at the logo evolution from 10 companies below and try to identify why it changed and tell us what you think on the comments.

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