Do you know what to consider when designing a logo? When you do, you guarantee a well-designed logo, potential clients, and a clear message of how your business can serve people. You should focus on your message, objective, product, spark to create your logo design, but you should also look at the logos of other businesses in your industry to avoid copy and to know what is working or not.
There are basically three kinds of logos you can do:
- Font-based logos (just your company name or initials);
- Illustrated logos (that literally illustrate what your company does);
- Abstract graphic symbols.
Doesn’t matter which one do you relate better or if you match them up, they are all acceptable and very much used all around. But definitely don’t use clip art because they bring a lazy, old, outdated impression. Neither trendy looks. They may seem cool and maybe they match a teenager brand or other special ocasions, but you have to use it carefully. So read carefully this 4 suggestions I have for you:
1) KEEP IT SIMPLE
A simple logo design allows easy recognition and let the logo to be versatile and memorable. And don’t forget: simple does not mean easy! Actually it’s hard to get concise, simple and memorable, the secret key is to have the branding briefing very well defined.
Continue Reading
No matter who or how qualified we are, we all make mistakes, right? But we cannot have logo mistakes. It’s your company mirror to the world and cannot be wrong. A logo is so important that we will help you avoid the most common 5 logo mistakes in order to guide you to logo glory.
1) Using too many fonts
Don’t worry about using the font more than once. This is okay! Many people think that they have to saturate their work with all types of interesting fonts. And that’s the mistake! You don’t! The best practice is to pick three fonts that go well together within your composition and use them. This way, the design will generally look cleaner and more effective. Remember: logos are more about the functionality than the aesthetics. Of course it’s a combination of both, but think first about what you need to transmit, than you work with the aesthetics.
Continue Reading
The term logo is a shortened form of ‘logogram’ which means a sign or character that represents a word or phrase. So, hieroglyphs and pictograms are therefore some of the earliest historical examples of logos.
The history of logo design begins with the roots of human expression. In fact, the fundamental power of symbols remains the most important element of logo design. A logo has meaning because it draws on centuries of signs and symbols and visual language. Humans have used logos and graphic iconography for thousands of years. The Ancient Egyptians, for example, first used their hieroglyphics to brand and identify their belongings.
Continue Reading
Rio 2016 Olympic games are the most popular and commented news on the world for this 2 week event. So we are going to analyze 6 of the best Olympic logos (in my conception) and compare them through the ages. Let’s see logos from different period of times, which represent different pattern of art and aesthetics.
Continue Reading
