Everybody has already heard that Branding is essential to any company, right? But, what is Branding, actually?
Branding is the marketing practice of creating a name, symbol or design that identifies and differentiates a product/label/company from others. Your brand is your promise to your customer. It tells them what they can expect from your products and services and gives you a margin over your competitors. Your brand comes from who you are, who you want to be and who people perceive you to be.
Your brand influences how customers interact with your company and how you interact with them, so without a clear brand, your company may struggle to communicate your mission or purpose.
There are 3 reasons to care about Branding:
- Builds your reputation
- Helps you connect with your customers
- Simplify your products and services
Now let me give you a visual example for you to understand Branding and put it in practice in your company.
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Dramatic typography is a very strong trend in 2016, specially when it comes to logos. As you know, typography plays a huge part in the way brands are perceived and how successful brands become with consumers. A wise choice of type can make a logo more memorable, more trustworthy and more exciting. Minimal typographic logos are simple to achieve, and can often have more impact than a symbolic logo design.
We’ll take a look at how handwriting, letter stacking and all capital typographys (kinds of dramatic typography) can be used successfully to create logo designs. Check it out!
Handwriting
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No one likes to feel like they’re following the crowd, it’s always better to be the one leading the way. But, in the design field you must be aware of what’s going on. That’s why we made it easier for you and highlighted 5 essential design trends you should know and use in your logo designs. So check out the awesome logos we made in our platform based on this design trends!
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The Golden Ratio
Design and Nature
What is it?
It is the existing proportion in the most diverse natural forms. For centuries it’s been used by the man in architecture, arts, music…
The pursuit for perfection has led mankind to the use of the Golden Ratio.
History
Mathematicians as Pythagoras studied the golden ratio for years and came up with the Phi Φ number.
The golden section can be found in ancient buildings, such as the Egypt’s pyramids, dated from 5.750 b.c, and in historical symbols as the pentagram, which is considered the symbol of perfection, being the symbol where the biggest number of golden ratios are found.
Golden Number
Also known as the Phi Φ number or golden number, was studied by Pitagoras and derived from the golden ratio, also called golden section.
The Φ Phi name started being used in the 20th century.
Calculus
The Golden Rectangle was used by the Greek in their architecture and through it Pythagoras found the Golden Number. The Golden Section can be used in circles, where the golden angle is present, 137,5°, and in pentagons, building a regular pentagon, which contains two golden triangles formed by the golden sections.
Fibonacci Sequence
Known as one of the math’s wonders, the Fibonacci Sequence consists in summing the two last numbers of a sequence to obtain the next number in such sequence (1+1=2, 2+1=3, 3+2=5…).
The Fibonacci Sequence and the Golden Ratio are closely related and both can be found abundantly in nature itself.
A number in the Fibonacci Sequence multiplied by the Φ Phi number results, approximately, in the next number of the sequence.
Existence in Nature
The Golden Ratio studied by Pitagoras can be found in many natural elements.
Use in Design
In his search for natural perfection, the man, the art and the design use the Golden Ratio in their constructions.
