Dramatic typography is a very strong trend in 2016, specially when it comes to logos. As you know, typography plays a huge part in the way brands are perceived and how successful brands become with consumers. A wise choice of type can make a logo more memorable, more trustworthy and more exciting. Minimal typographic logos are simple to achieve, and can often have more impact than a symbolic logo design.
We’ll take a look at how handwriting, letter stacking and all capital typographys (kinds of dramatic typography) can be used successfully to create logo designs. Check it out!
The digital era is totally on, but many still love the look and appeal of handwriting fonts and logos. Handwriting type is on the rise as a powerful and versatile option, incorporated into designs, illustrations, custom graphics and advertising. They add a personal and distinctive touch. But is most useful for brands that don’t require the serious sophistication and prefer to use a lighter approach.
It’s nothing new, but it’s still a must for 2016 logo design trends because it continues to be relevant. And why? Because stacking the text vertically in a cool organised way may catch your eye much more effectively than horizontal text.
This design can also paire with horizontal text to create more style possibilities while still relying on one primary style. It’s a new and simple approach to an already simple design.
Almost forever all capital lettering is associated with shouting at the reader. Sometimes you want the design to scream a specific message. Just make sure to keep it somewhat concise. You might use more space than you would normally to ensure readability. All caps can pair particularly well with hero-sized imagery to create an engaging dominant visual.
Do you use some of this trends regularly? Which one do you prefer?