On Facebook, images receive 352% more engagement than text-only posts and 20% more engagement than videos.
In addition to the performance of visual content, 32% of marketers state that images are the most important aspect of their efforts.
The importance of having high-quality images cannot be stressed enough but some of the time it just isn’t in the budget to hire a professional photo editor. Never fear, some of what the pros do can be done by learning some photo editing for beginners.
Keep reading to get yourself started with the right, easy-to-use image editing tools!
The Basis For Photo Editing
As with any marketing or product initiative, the foundation that you start with can have a massive impact on the outcome of your efforts.
When it comes to photo editing, this applies directly to the files that you start the project with. You need to ensure that the foundation images are high-res and taken with a good camera. When you move them to your laptop or desktop for editing, do so directly, and not over WhatsApp or messenger where you will automatically lose quality.
1. GIMP For Editing Images
GIMP is free software that is available to people on Windows, Linux, and OS. The GIMP has a powerful editing platform that can be customized to meet your specific needs. Users have found it rather useful for a variety of tasks, including editing animations.
This platform also makes file management a breeze, and it’s quite easy to use. The GNU version of GIMP was specifically designed to be small and lightweight.
2. Adobe Photoshop Express
Now, the Adobe Creative Cloud suite is an extensive paid option for all your editing needs but there is a free option in the form of Adobe Express.
The Adobe Photoshop Express Editor has nearly all of the features you’d expect. Cropping presets for social media can be used for everything from artistic edits to perspective distortions on the horizontal and vertical axes. Adobe also has other free software options like a free background remover and others.
3. Pixlr E For Online Photo Editing For Beginners
Pixlr E is the best free online photo editor, and it’s nearly as powerful as the best of the best desktop photo editing programs. When you first open an image in Pixlr E, you can do so directly from your device, from the web, or even from Facebook.
Non-photographers and non-editors can use this feature to repurpose their existing images for new projects.
Incredible And Inspiring Images
Photo editing for beginners can be a breeze if you choose the most suited free software option for you. The best thing that you can do, is to download each one and spend a few hours playing around with each one.
You’ll slowly figure out which one is better suited to your needs, once you understand what their capabilities for photo editing are, and in turn, how much you need them to do for you and your brand.
We’ve got something great up our sleeve for you, type photo into the search bar and be blown away by other creative content!