What’s the first thing you think of when it comes to education logo design? It is a pencil, graduation cap, or a book?
On average, people are exposed to 5000 marketing messages every day. Your logo can be one of them.
How can your educational business or institution’s logo cut through the noise and stand out? It will take creativity and an understanding of how logos work. It also takes a little bit of brainstorming.
Here are tips to help you brainstorm ideas for your education logo.
What Does Your Institution Do?
The first step in education logo design is to get to the heart of what it is you want people to know about your institution.
A logo needs to convey a message, which people can easily interpret on a subconscious level. Your message should be an emotion that people can easily relate to. That’s what’s known as your brand promise.
Perhaps your business is focused on language education, or it’s a fun place where kids can learn. On the other hand, your institution can be more traditional and focus on character development, knowledge, and wisdom.
These questions will help you flesh out your brand promise:
- What do we believe in as an institution?
- What do our competitors promise their clients?
- What are the values of this institution?
- What do we want out students to achieve while they are with us and beyond?
These questions seem simple on the surface, but they will ignite a lengthy discussion to answer them effectively. Once you nail these, it’s much easier to create your logo and other marketing messages.
After learning what your brand stands for, it becomes easier to choose the right elements in your education logo design to convey that.
Elements of a Logo
Your logo communicates a message. How that message is communicated depends on the elements you choose in your design. Each element has an impact and influence on how your logo is interpreted.
Symbols in a logo are intended to draw a reference point for someone viewing the logo. That’s why you see so many education logo designs with pencils, books, and graduation caps.
One organization with a logo that stands out for their use of symbolism is Honor Society. That logo features an upright torch flanked by olive branches. The torch symbolizes hope, life, enlightenment, and truth.
Those are honorable qualities that they want their members to embody.
You may decide to have your business name or tagline in your logo. The font you use in your logo can communicate a lot.
Have you heard of serif and sans-serif fonts?
Serif fonts are old, traditional typefaces that have been used since the advent of the printing press. These fonts have flags or tags on the letters. They convey reliability, dependability, and respectability.
They’re also neutral fonts, meaning that they can be used in most applications
Sans serif fonts don’t have the traditional tags on the letters. They tend to have a modern or futuristic look that conveys simplicity.
Colors also have a psychological impact. That’s why you see green for money related logos, or blue for traditional companies. You’ll see red and green logos around the holidays. Colors hold special meaning for people.
For example, brown symbolizes earth. You’ll see it commonly used for environmental companies. Dark blue symbolizes knowledge and yellow symbolize philosophy.
How many education logos have you seen with these two colors?
Each of these elements works individually and in unison to have an impact on the person viewing the logo.
Education Logo Design Tips
There is a lot to consider when it comes to education logo design. With a good understanding as to how your message and visuals work together, you can create an amazing logo. You’ll also need to keep these tips in mind.
Put Your Designs on Paper
The most important thing to remember about logo design is that you don’t have to get it right the first time. In the brainstorming phase, there is no such thing as a bad idea. Put everything down on paper, then decide if there’s an idea that’s worth pursuing further.
You’re going to put in a lot of thought, time, and effort into your logo. You certainly don’t want to have a finished product that looks a lot like a competitor’s logo.
That’s why you need to know what your competitors’ brand and logos are in the early stages of the design process.
Scale Your Design
As you’re designing your logo, keep in mind the different ways it will be used. Will it be used on banners, t-shirts, pens, letterhead, and building signs?
You’re going to need to make sure your logo looks good no matter where it appears. You can do that by deciding to use just a symbol in some applications or scale it to size in others.
Keep Your Design Simple
As you probably discovered when you were learning about your brand promise, there’s a lot that you want to covey in your logo.
Simplicity is a very elegant form of design. Keep your design clean and simple. It will stand out much more than a busy design.
Test Your Ideas
Good design doesn’t happen in a vacuum. It takes feedback, learning, and tweaking to get it right. When you’re at a point where you have a few good designs, take them public and test them out.
You can ask your employees and customers individually or you can do a social media survey.
When you ask people for their opinion, ask them which design they like better and why. You want to be sure that the logo they like conveys the message intended.
Education Logo Design Is Easy
Now that you know what goes into education logo design, it’s time to get to work.
There are a couple of ways to design a logo. You can sketch ideas on paper, use a complicated graphics program, or you can use Online Logo Maker.
Online Logo Maker is an easy-to-use tool that has the images and fonts you need to create a fantastic education logo. If you’ve already done your homework and you know your marketing message, you can design your logo in 10 minutes.
Click here to get started.