Have you ever considered what the color of your logo says about you?
Different colors can evoke varying emotions and uniquely alter our perception of an image. Whether you have a black, green, blue, purple or red logo can make a big difference in how your company is perceived.
Research reveals that people form an opinion of an object within the first 90 seconds of viewing it. And up to 90% of their impression depends on color.
It’s important that you choose the color that best represents your company. Read on to learn more!
A Rose’s Red Logo Smells Just as Sweet…Or Does It?
Choosing a logo for your rose delivery business might seem like a no brainer.
Everyone knows that roses are red and violets are blue. Naturally, a rose delivery business should have a red logo!
Or should it?
That all depends on what you want your image to reveal to potential customers. Let’s take a look at what different colors might mean to your company’s logo.
A Color for Every Emotion:
There are hundreds of colors to choose from, so it would be impossible to list them all.
Here are a few of the most popular color choices commonly used by brands, and their corresponding associations.
- Red: passion, love, energy, action
- Blue: honest, strong, caring, trustworthy
- Green: growth, organic, fresh, caring
- Black: sophisticated, seductive, formal
- Purple: creative, imaginative, nostalgic
- Yellow: happy, playful, logical, confident
This list is just a start. But it may give you an idea of how different colors can impact your brand’s meaning.
Which Color Says it Best?
If you know exactly what you want to say with your business logo, the choice might be simple. But, what if you want to appeal to a larger range of emotions?
Should you try to narrow your logo down to just one color? Or should you instead broaden your meaning to include several colors of the rainbow?
Would choosing a multicolor logo mean the same as the individual colors combined? Maybe not.
Research indicates that a multicolor image equates to bold, playful and expansive. So, combining red, blue, and green won’t necessarily add up to mean a combination of the three individual connotations when used independently.
When choosing the color that defines your company best, consider the audience that you wish to target. A company that delivers luxury roses may aim to target mostly couples in love, so a red logo would be a perfect solution.
But if you were hoping to target children, you might rather choose yellow. And if your target audience was primarily pet owners, then you may be better off opting for blue.
Think of who you want to appeal to, and what you would like to represent. Then choose the color that speaks for you best.
Color has the amazing ability to say a lot without using words. Its presence can mean more than a thousand words.
Make sure that the color you choose for your company logo is telling your customers what you want them to hear. Click here to get started designing your perfect logo today!