Selling a timeshare isn’t always easy. But once you find willing buyers, it’s similar to selling a house.
As it stands, only 9 million households in the U.S. own at least one timeshare. That leaves plenty of potential prospects.
But if you’ve been unsuccessful in selling your timeshare, you might want to consider redesigning your logo.
This article will take a look at how you can sell timeshares faster with a good logo redesign. Keep reading to find out what steps you can take to garner more attention with your logo!
Simplify Your Current Logo
It may be tempting to completely overhaul your current logo and add many elements and colors. In reality, this is the wrong approach. Often times, complexity works against you.
When redesigning your logo, you want to aim for something simple yet different. Why? Well, there are several benefits to simplifying your timeshare logo.
For starters, a simple logo is direct and easy to remember. It allows your audience to grasp your brand’s message right away since there’s no room for confusion.
Also, simpler logos are easier to scale. Plus, you can use them in any type of media. On the other hand, complex logos are harder to copy and resize properly.
Reassess Your Color Scheme
After your logo is nice and simple, you want to look at your color scheme.
Colors can have a significant impact on what moods your brand evokes. If you choose the right color in your logo, you can strengthen your message even more.
For example, black is an excellent color choice for timeshare resale companies. It signals a powerful, formal message. Blue is also ideal because it gives off a professional and trustworthy vibe.
You can also use red if you want your brand to appear warmer, and green if you want to seem more ethical.
When going through the process of logo redesign, you can try using multiple colors as well. That said, limit your logo to two colors. Otherwise, you’ll water down your message too much and confuse your audience.
Optimize Your Font
Much like colors, fonts can either add to your brand message or subtract from it.
Therefore, make sure your font is consistent with your overall theme. You don’t want to pair a formal symbol with a silly font. Instead, you want your font to compliment the symbol in your logo.
Keep in mind that the most important aspect of any font is legibility. You won’t unload any timeshares if nobody can tell what you’re selling in the first place.
Lastly, if you choose to use multiple fonts in your logo, make sure they compliment each other. This will allow you to highlight certain words. But simplicity comes into play here too, so don’t use more than two fonts.
Start Your Timeshare Logo Redesign
At this point, you probably have a few ideas for your logo redesign project.
Keep in mind that you don’t always need a drastic overhaul to your logo. Simplifying your current logo can help you deliver a stronger message.
Also, don’t forget to consider revamping your color scheme. The right colors can go a long way in setting the mood for your brand.
Start trying out new designs with our free online logo maker tool. Also, feel free to leave a comment below if you have any other redesign ideas!