When starting a new company or re-branding an existing one, your logo can mean the difference between catching someone’s attention or watching them pass you by. Staffing agencies have the added challenge of appealing to both job-seekers and employers, making an eye-catching logo a must.
But how do companies come up with an enticing logo? There are a few things to keep in mind as you brainstorm design options.
What Staffing Agencies Need to Know About Logo Design
A logo is often the first thing people notice about a brand. Take a look around and note of all of the items around you with prominent logos and labels.
From your laptop to your bottle of water, to your sneakers; all of these product brands can be easily identified according to their logo.
As a staffing agency, you want to be seen as approachable, reliable, and effective in finding the right candidate for a job. When designing a logo, think of these traits and how you can get them across visually.
If your agency’s name is evocative of an item, consider how you can incorporate that in your design. For example, think of Apple and their easily recognized logo.
Also, think about which colors best represent your company. If you want to highlight professionalism and trustworthiness, blue is your color. If you want to signify growth and learning, green will work well.
It all boils down to what you want people to think of when they see your logo.
Having a focus group to come up with words or phrases may help in determining what type of style, color, and imagery will help you accomplish your goals.
Need more inspiration? Take a look at the logo for Scope Recruiting, which incorporates geometric shapes in different shades of blue. The color blue makes them feel professional, while the different shades and shapes have a modern appeal to them.
How to Get Started with Logo Design
Thanks to free online web tools, custom logo design has become very user-friendly.
You can upload an image you’d like to incorporate, you can add text and adjust the size and fonts, add shapes, symbols, and more.
Again, you’ll want to do some basic brainstorming before getting started so you’ll have an idea of how you want the logo to look. Once you have that in mind, you can get started adding these features and see how they all come together.
And with free custom logos available, you won’t have to break the budget. No need to hire a professional designer or agency – you’re in control of the process from start to finish.
Reaping the Benefits of Your Logo
All businesses benefit from building a consistent brand image. Staffing agencies in particular need to work extra hard since individuals and companies are looking to them as experts in the field.
Having a well-thought-out logo will instill a greater sense of confidence that you have the skills and resources to get the job done.
In addition, as your agency builds a strong online presence and reputation, people will start to recognize your logo on its own. It also builds a foundation for a unified online presence, not only through your website but also through blogging and social media. Your logo can be used as a profile image across all networks.
To get started, check out this tutorial on how to build a free custom logo.