The new logo for the world cup was released and shown to the public on July 8th, 2010.  It’s really appealing having bright colors of green and yellow that appears to be lively and somewhat eye-catching.  The logo consists of three intertwined hands with smooth flowing lines.  The arms are shaped like a curved vase where it leads to the hands that reveals a ball shaped figure and the year 2014 is written below the center of the right corner.  The name “Inspiration” was given to this icon that is actually based on the shape of the world cup trophy being held in a victorious glory.  The Brazilian based company “Africa” gave life to this piece of simplified symbol.

The world cup will be held in Brazil and 2014 and the logo was unveiled by their president Luiz Inacio Lula da Silva.  The logo is said to represent the talents of the Brazilian, its taste for work and the colors of their country.   A lot of controversy sparked on choosing the logo.  A celebrated graphic designer and a known personality in Brazil even called it garbage and described it as a face being hidden behind the pair of hands because of shame. This is something utterly distasteful to say coming from a piece of ingenuity that shows true symbol of character.

A logo doesn’t necessarily need to be complicated or something that should show detailed intricacy but it needs to be simple that can send out a clear message, it should be something that can easily be retained to the minds of the people.  The Iconic representation conveys a positive message.  Maybe it’s just the people trying to find ways and means giving themselves more attention and thinking that they are always better.  I believe choosing the “inspiration” has given justice to all of these factors and can always give pride to Brazil.