Facebook had 1.59 billion average daily users and 2.41 billion monthly active users in June 2019.
That’s a lot — about 20.5 percent of the world’s population uses Facebook every day and 32.2 percent use it monthly. (Estimates based on the company’s latest disclosures with the U.S. Securities and Exchange Commission and world population estimates from and an illustration of United Nations data.)
There is so much power for advertisers and marketers on Facebook, not the least of which is the nearly infinite ways to splice the user population for targeted content.
But are you on the fence? Have you never marketed through social sites?
Don’t worry. This post will run through the benefits of Facebook advertising to get you up to speed on what could become a go-to source for online efforts.
Targeting with Wild Specificity
Facebook can help you pare down the specific populations that you want to see your message in pretty amazing ways. Think of any number of demographics to target and then multiply the possible subpopulations by a whole gambit of behaviors get ultra-specific campaigns.
In case you’ve been living under a rock on another planet, the power and specificity of the data that Facebook gathers and offers to marketers have gotten the company in trouble. Its ability to influence specific people is a matter of American national defense issue.
Being Where Customers Live One the Top Benefits of Facebook Advertising
Awareness is all about frequency. The theory behind the classic billboard is that its long-term presence in people’s sightlines will help boost the awareness of a brand as it is seen over and over.
But the problem with the billboard is that it’s not at all targeted and it is only as good as the thoroughfare that it’s exposed to.
Building brand awareness through Facebook advertising puts a “billboard” in the place where people live online.
Since Facebook has such a large user base, Bear Newman of Bear Fox Marketing (https://www.bearfoxmarketing.com/) says that you should utilize Facebook ads, because your audience is bound to be on there somewhere.
An Ad Machine in Every Pocket
According to at least one measure, 96 percent of Facebook users access the social network through cellphones or tablets. That means that marketers and advertisers could be putting the message of their client into millions of people’s pockets.
And it’s hard to say for sure how much time people spend on Facebook. The general zeitgeist suggests that most people spend too much time on Facebook. Some rumors have suggested average daily user time spent on the sight is between 40 and 50 minutes.
Couple that with the fact that smartphone adoption is a runaway train and you should realize that it’s plain foolishness to use Facebook with your ad and marketing efforts.
No Reason Not to Start Now
The backend-user interface for Facebook’s advertising platform is really easy to use and produces a lot of data to analyze. This means that Facebook feeds both your ad and marketing operations and management, and there’s no good reason not to take advantage of the benefits of Facebook advertising.
For more on how to turn those insights into action, hit up our Digital Marketing or Social Media tags to see our latest on how to build your biz with the best internet tools on the planet.