Your logo is the face of your business and may have more impact on driving sales than you think. Given that 93% of purchasing judgments made by consumers are based on visual perception, you need to make sure your logo is saying the right things.
This is easier said than done. Web design and logo trends come and go quickly. With ever-evolving technology and capability, designers are able to push the envelope more and more each year.
If you’re about to create a new brand for your business, you need to know what’s going on this year in the world of logo design. This ensures you won’t create something outdated or visually unstimulating.
If you’re looking for a little help, keep reading. We’re breaking down ten trends for 2018 that will help you create an amazing logo design.
1. Innovative Typography
Text is one of the most important elements in logo design. It delivers your brand name and message in a straightforward way. However, that doesn’t mean it has to be boring.
This year’s logos are incorporating more creative and innovative lettering styles.
Utilizing split typography allows for more space between each letter. Chaotic typography mixes things up and creates a playful feel by staggering letter placement.
You may also want to try handwritten lettering, which allows you to take the style in your own, unique direction.
2. Contextual Logos
Along with creating an amazing logo design, it also needs to be contextual. This means you can seamlessly apply your logo to a number of different mediums.
We’re talking websites, business cards, packaging, signage or posters. When coming up with a concept, think about how your new logo will look all of these advertising elements.
You should also make sure your logo is responsive, which means it works well on smaller screens like smartphones or tablets.
3. Geometric Shapes
Last year, designers took advantage of the creative freedom that geometric elements allow for. You can expect this trend to grow in 2018.
By utilizing geometric shapes, you also bring a minimalist feel to your design. Plus, they’re very upfront and easy to read, which is great for creating good brand recognition.
You can also try combining and layering two different geometric elements to create a sleek and visually stimulation piece. The artistic, yet basic effect that geometric elements create make them very sought after for amazing logo design.
4. Bright Colors
You now have the capability of incorporating bold colors and textures into your logo, so why not do it? This is especially true if your logo is primarily for online use. Monitors and mobile screens perfectly display high-quality color and detail.
Don’t be afraid to experiment with different color palettes for your logo. Not only is this fun, it catches the viewer’s attention. Bright colors make your logo pop.
Just remember not to go too overboard. Your logo should remain appropriate to your industry and overall branding strategy.
Another trend that caught on in 2017 and is sure to keep evolving this year is moving logos. These are created with animated GIFs and can add an extremely memorable element to your design.
Animated logos can evoke a sense of urgency or convey a little more information than a still logo.
Use animation along with other features like bold colors and geometric design and you’ll have something that’s sure to make you stand apart from the crowd.
6. Stacking Your Letters
If you want a text-based logo, letter stacking is a great way to achieve an original layout. This technique involves experimenting with the spacing and positioning of your letters.
When stacking letters, you can place them side by side, above, or under each other to create an interesting visual effect. If done right, you can actually create a shape made entirely of letters.
This trend is great for logos with longer words.
7. Architectural Designs
Taking influence from design trends common to the world of architecture and incorporating them into logo design is something you’ll see more of in 2018.
Adding architectural elements may seem unconventional, but doing this can help create an amazing logo design. This is because architectural design utilizes space in economical and interesting ways. Space is also very important when creating an effective logo.
Look online for famous architectural landmarks and use them as inspiration. Just remember not to make a blatant reproduction. The key is to use a source design as an idea and turn it into something unique.
8. White Space
Simplicity is always a beneficial approach when it comes to an amazing logo design. A great way to effectively implement simplicity is with white (or sometimes called negative) space.
In years past, white space was common with the use of imagery. In 2018, look for more use of white space in conjunction with typography.
When you’re experimenting with creative typography, try to keep white space in mind. Instead of trying to fill most of your logo real estate with text, add extra room between letters and make use of a negative background. You may find this simple approach works to your advantage.
9. Grid-Based Design
If you want a logo that conveys symmetry, control, and logic, try working with a grid-based design. This trend has caught on and you’ll likely see more of it in 2018.
This approach works well for logos in the engineering, computer science, or even web design industry. It’s also a great opportunity to incorporate white space into your design for a very modern and sleek look.
10. Keeping It Fun
Putting your creative hat on and having some fun while you design your new logo is a great idea. But it’s also a trend this year.
Fun sells. That’s why more and more logos are using energetic, fun and even silly imagery and concepts. Even bringing in some subtle cartoon imagery can create a memorable logo.
The great thing about this trend is it promotes creativity and improvisation.
Create an Amazing Logo Design
Now that you know what’s trending this year in the branding world, it’s time to get to work. Use this list to find what approach works best for you and get cracking on creating your new amazing logo design.
To get started with your new logo, try our user-friendly logo design tool today.