Escapes rooms can generate upwards of $125,000 per year if they manage to just sell out most weekends. Add to that doing well during the week, and with an escape room, you have a recipe for a massive revenue generator.
That being said, given the opportunities escape rooms represent, more companies are getting in on the trend. This is driving up the competition.
If you’re looking to create or already own an escape room, it’s integral that you leverage good branding to cut through the clutter and become a crowd favorite.
The first component of your brand you should be investing your time in is your logo. Below, our team has compiled a list of escape room logo tips to help you create something that will draw in customers!
1. People Should Know What You Are at a Glance
Your logo shouldn’t have to say “Escape Room” on it for people to get a sense of the fact that you’re an escape room.
Therein lies the challenge of utilizing imagery in your logo that communicates effectively. There’s no straightforward solution to being successful on this front.
Our recommendation is to scour the web for escape room logos that are successful at communicating with their imagery and draw inspiration from them for your logo.
2. Leverage Color
Color is an excellent tool when creating an escape room logo as it allows you to invoke emotions in onlookers. Escape rooms are high-intensity. They make you think. They can even be scary.
Use colors like red, black, or purple to convey those emotions.
3. Consider What Makes Your Room Special
Now that you have an idea of what your logo might look like, it’s time to make sure that it doesn’t feel generic.
What makes your room special? Do you have a certain room theme that people request more often than not? Is your escape room’s location somewhere noteworthy?
We recommend incorporating elements of your escape room theme and your city (ex: Los Angeles) into your logo to make it feel original and unique to your area.
4. Steer Clear of Trendy and Aim for Durability
People who built their logo around “hashtags” a couple of years ago are now starting to see the trend die down.
Guess what that means? Their logos don’t make as much sense as they did.
Don’t fall into that trap with the logo for your escape room. Be sure to incorporate elements into it that are sure to stand the test of time so you don’t have to rebrand later.
5. Keep It Simple
At the end of the day, great logos keep things simple. Don’t inundate your logo with tons of elements. Don’t make it difficult to interpret.
Just work to find that balance between simple and unique, and you’ll be sure to create a logo that helps scale your business!
Wrapping up Tips to Create an Escape Room Logo
There you have it! 5 tips you can lean on to create a stunning escape room logo.
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