Nearly 4 million babies were born in 2014. That means a whole lot of new parents and a whole new market for advertising and marketing.
If your business has anything to do with parenting or young children, you already know the importance of important branding.
Let’s take a look at some of the most famous and inspiring baby logos to kick start your brand’s inspiration.
Five Unforgettably Iconic Baby Logos
Arguably one of the most famous baby logos, Gerber is synonymous with all things related to baby food, baby nutrition, and overall baby health.
The logo here is simple and clean, in an inviting blue shade, with a picture-perfect image of an adorable open-mouthed child that’s now recognized all over the world.
What’s an even cooler fun fact about this brand? In 1928, Gerber ran an advertising campaign to find the right image.
Diapers and pull-ups — any Proud Mummy knows they’re the necessary evil of parenting. However, this winning combination incorporates a cool, green logo with a clean and optimistic font. The cheery yellow flower shape softens the blow of cleaning up after baby messes.
Take note: simple, appealing colors sell. Happy images sell, too!
With this brand, in particular, the message is loud and clear — less is more.
Wet wipes. Can you ever really have enough of these bad boys? Wet ones have become a household brand name, and we don’t believe it’s due to pure downright luck.
For one, the font color is a casual and inviting blue color (evoking a peaceful sense of calm). The font also has the appearance of “looking wet,” which simply reminds the consumer of what they’re purchasing.
Known for all things fun (toys, games, outside equipment), Fisher-Price is one of those baby logos that you could pick out anywhere.
Here’s why: it’s bright red (very noticeable), in a simple and clean font, and in a distinct baby shape which almost looks like curtains, which just inherently look inviting. If a picture can tell a thousand words, a shape may be able to tell us two thousand.
Parents love it. Kids love it. What’s not to love?
Maybe it’s the bright rainbow colors. Or maybe it’s the fun, childlike font. Maybe it’s the cute cartoon-like figure with glasses.
We think it’s a combination of all of the above that has made this education company famous across the country for its learning products.
If you’re feeling stuck, take note of their fun color palette and casual, youthful font. This appeals to both children and their parents. It’s a win-win for everyone.
Developing the right baby logo for your brand needs to incorporate the right colors, font, and shape. Take some time with your project! Play around with what works best. Ask others for feedback.
And, be sure to check out our comprehensive tutorial guide for step-by-step instructions and guidance for the logo of your dreams.