With around 4,000 hack attempts on businesses per day, it’s no coincidence that new cybersecurity companies are started every day. That means that it’s important to stand out.
One of the best ways to do just that is to create a cybersecurity logo. The right logo can open up many new paths to success for your company.
Here are five reasons it’s important to have one.
1. Bring in New Customers
A cybersecurity logo can help give your company brand recognition.
That’s a buzzword that gets tossed around a lot. The truth is that it means a wide range of things.
As important as any other part of brand recognition is the way it can help recruit customers. A logo, if it’s effective, is the first part of your company that someone will see. They’ll see it before they talk to you or any other employee, drawing them in when they might not have known about you otherwise.
They’ll even see it before they know what it means. That’s when they’ll turn to a friend.
2. Keep the Old Ones Coming Back
Think about the most iconic brands out there today. They all share one thing in common: they’re an integral part of the company they represent.
When people make decisions between companies that offer the same service, they often end up choosing what they already know. With a cybersecurity logo, it’s easier for them to spot something they already know: your company.
Now let’s take a quick look at this with the glass half empty.
3. A Cybersecurity Logo is a Necessity
The consequences of not having a logo are real. Consumers are very interested in cybersecurity nowadays.
That means you have quite a lot of competition. Let’s return to that moment when someone is looking for a cybersecurity company to get a job done for them.
If they don’t see your logo (because you don’t have one), they’ll likely go with another choice. It’s the stick, not the carrot, of logos.
But the carrot is real.
4. But It’s Also an Opportunity to Develop Your Brand
Let’s say that you want to advertise your merchant processing business. If you simply post “Learn More” by itself on Facebook, you’re less likely to grab someone’s interest in your payment processing tools or other security measures.
But throw a logo in there, and people will start to associate that logo with whatever you do. The logo allows consumers to track everything your company does, from social media to online advertising and everything in between.
It’s a bit like a GPS in that way.
5. A Logo Means Your Own Security
Now let’s think about your own company’s security.
You seem to have that whole cybersecurity thing down pat. That’s now what this is about.
Fraudsters are out there who wouldn’t mind using your name to trick somebody out of their cash. Your logo acts like a signature.
If someone forges it, it’s a worse crime. That means your logo acts as a deterrent to crime.
Make a Logo Today
The proper logo for your company can make a world of difference in your company’s dealings.
Looking to get started on yours? Reach out to someone on our team and you’ll be well on your way.