If you own a video marketing company, then you have to communicate to your customers as quickly and efficiently as possible that you’re in touch with their target market, have industry expertise, and can think on your feet outside of the box.
In short, you have to do a lot in a very short amount of time.
If your video marketing logo isn’t strong, looks like everyone else’s, or simply doesn’t exist, you are not going to be able to build your brand.
You’re also telling customers that you don’t know too much about marketing.
So, what can you do to create a logo that draws customers in and helps you seal the deal?
Read on for five of the best tips.
1. Communicate Your Service Variety
The good news is that a video marketing logo offers you much more “real estate” than you might initially think.
Depending on your target market, you likely offer lots of different video marketing services. You need to ensure that potential clients know that.
For example, if you offer whiteboard drawing video services, think about how you can include that in your logo.
You can list your main services in a circle of text around your logo image or firm name. Or, you could create a television screen and list your “services” as credits.
2. Strike A Creative/Professional Balance
This can be tough at first. You want to communicate that you’re the “creative type,” but sometimes the companies and clients you’ll cater to decidedly are not.
As a result, it’s important to focus primarily on just one image. Don’t clutter your logo design, even if you’re filling it with adorable cartoon drawings. Instead, pick the best one and make it work within your name.
3. Make Sure It Works Anywhere
Today, about half of all social videos are watched on YouTube. Since you’re a video marketing company, we know you’re going to upload a promotional video on YouTube.
You’re also going to have social media pages, blogs, photos, Instagram videos…the list goes on.
Can your logo fit the thumbnail image or smaller size requirements and still look good? Make sure it can.
4. Use Color Wisely
Remember that different colors can evoke different emotions. For a video marketing firm, we suggest going with blues or greens.
Both have an authoritative effect, but they don’t read as threatening. They say you can provide solutions.
5. Don’t Forget About Font
Finally, we suggest that you have a unique font created for your company. That way, you’ll stick in clients’ memories a lot better than the 1500 other companies that have also used Helvetica.
Plus, it just furthers the message that you provide solutions no one else does!
You’re Ready To Create A Stellar Video Marketing Logo
Thanks to these 5 tips, you’re ready to create a logo for your video marketing services that’s truly a cut above the rest.
Since you’re the creative type, narrow the many ideas we know you’ve already come up with down by using our online logo maker tool to test them out.
Be sure to keep up with our blog for more industry insights and branding tips!