Is your telecommunications logo design as old as your company?
If so, it’s time to give it an update.
Your logo is a very important part of your brand’s identity. It is often the first thing that attracts a customer to your company.
Therefore, you need to make sure it looks its best. Your logo should never appear outdated. Instead, it should always have a modern and contemporary look.
However, sometimes modernizing your logo is even harder than creating a new one. It can be difficult to determine which elements to keep and which ones to throw out.
If you’re confused about how to effectively update your logo, keep reading. We’ve got the top 5 tips for modernizing your telecommunications logo design.
1. Minimalism is Key
Minimalism in design has completely taken over.
It looks good, it works, and it makes sense.
Excess design only confuses your audience. Minimalist design cuts the fluff, so your audience knows exactly what they’re getting. They are able to tell in one quick glance exactly what your company represents.
For example, if you sell communications installations services, people should be able to tell that by looking at your logo.
Take a look at your logo and ask yourself, “Are there any elements that don’t need to be here?”
For inspiration, check out Starbucks’ newest logo. Note the simple changes they made to minimalize their logo without losing its identity.
2. Decide on the Most Important Elements
While minimalism is very important, you don’t want to strip your logo down too much.
If you do, you risk making it unrecognizable.
Go through every element of your logo: font, color, layout, graphics, and style. Then ask yourself, “What are the most important aspects of my telecom logo that need to remain?” Try to keep the most important elements of your logo intact.
3. Define Your Reason for Change
Make sure you understand exactly why you want to modernize your logo.
For example, are you looking to appeal to a younger generation? Understanding your reasons modernizing will help paint a clearer vision for your design.
4. Make Sure it Makes Sense
Sometimes, we get so caught up in modernizing our logos that we forget to make sure that they make sense.
Amazon made this mistake decades ago. Their logo had a picture of a river running through it. Obviously, this river represents the Amazon River. But does Amazon the company have anything to do with Amazon the famous river?
They soon realized this, and updated their logo. Now, there is an arrow pointing from the letter A to the letter Z beneath the word “Amazon.” Aka- they’ve got everything from A to Z. Makes much more sense, right?
5. Create Multiple Redesigns
Don’t make the mistake of releasing your logo without testing it first. Also, don’t make the mistake of settling for the first redesign you come up with.
Instead, create multiple redesigns and test all of them before making a final say. You can pick your top 2 or 3 choices and send out a survey to your colleagues in order to determine the top pick.
Telecommunications Logo Design: Wrap Up
We hope this article gets you excited about modernizing your logo!