According to the famous saying – “a picture is worth a thousand words”. It may also be said that a logo says tens of thousands of words.
Your logo needs to be recognizable. It’s essential when designing your industrial coating company logo to make sure that your customers can see those “thousand words” and that they’re all about your company.
By following these 6 top tips for designing a logo, you’ll ensure that your industrial coating company logo is effective, recognizable and memorable.
1. Branding and Your Industrial Coating Company Logo
When designing your industrial coating company logo, you need to consider what your brand is trying to accomplish. This means asking yourself questions such as:
How do you want people to remember you? Maybe you want to have a reputation as reliable and trustworthy. Alternatively, you could seek to be remembered for quality and class.
What associations do you want people to have? If your business specializes in EMI coating, then consider how this can be reflected in your logo.
2. Keep It Simple
The next consideration is that you don’t want to have a complicated company logo. Many of the best examples of company logos are very simple, such as the half eaten apple of Apple, or the Swoosh, promoted by Nike.
Consider the most important idea or message you want to convey and simplify it within your logo.
3. Make it Scalable
Also, consider how the logo is going to be used. This involves putting yourself in the shoes of your customers.
Will the logo only be used online? Or will it be included on everything from business cards to company vehicles?
If it is going to be used on a variety of places, then it needs to be scalable.
4. How to use Color for Logos
The importance of color when it comes to designing logos cannot be overstated. However, simply splashing bright colors everywhere isn’t effective.
One important consideration is the association people make with different colors.
For instance, research suggests that many people associate red with power. Others consider yellow to represent hope, whereas, blue is often thought to reflect trust.
What do you want people to associate with your brand?
5. Be Unique and Creative
Your logo should be unique and creative to be effective and memorable. The finest logos are unlike anything else on the market.
As previously emphasized, this requires careful consideration of color and text. However, it’s also great to try to think outside the box.
Many logos do this through clever use of space around the logo. For instance, by using the negative space and shadow effectively.
6. Adapt and Change Your Logo
The final tip for designing your company logo is to update it over time. No logo is absolutely timeless.
It may only require minor tweaks now and then to modernize it. Just as in business generally, you need to change and adapt your logo with the times.
Now you’ve got the tips to stand out from the crowd, get started on designing your own logo today.