Think about the logos you encounter on a day-to-day basis. Which ones stand out?
You’re likely remembering these logos because they make use of key elements meant to powerfully represent a particular brand or service, such as color, emotion, and information.
When it comes to medical programs, logos are a great way to attract prospective candidates and sustain your university’s reputation nationally and globally. Whether you’re seeking to represent a doctor of medicine program at a Caribbean medical school or a post-baccalaureate intensive at a northwestern university, keep these seven elements in mind when crafting your medical logo.
7 Elements of an Exceptional Medical Logo
1. Color that means something.
Color is an essential aspect of logos everywhere. It can have a direct emotional impact on any viewer and even induce certain psychological responses. The best medical logos use color intelligently and meaningfully.
What does this mean? Think about all the colors in the spectrum. Each one has a certain connotation if applied to a logo. For example, red in a logo can signify excitement, energy, blood, or passion. White may bring up feelings of cleanliness, calm, or purity. Black can designate something edgy, formal, mature, or unsettling.
The best logos use color to create a unified meaning, pairing certain ones together to have an overall emotional effect. They take into consideration the psychology behind color and work it into the message they are wanting to convey as a program.
These exceptional logos also don’t rely too much on color when attracting viewers. The colors are chosen sparingly and carefully.
2. Accessibility and an intended audience.
Every logo has a specific audience. Strong logos may try to reach just about anyone if that’s what they’re going for, or deliberately attempt to catch the eye of a certain viewer.
Either way, the most powerful medical logos are accessible and specific. They anticipate who will view them: in this case, prospective and current medical students and their families.
When designing your logo, think about where your logo will be most prominent. Will it be digital? Displayed indoors or outdoors, or both? Environment can directly impact who will be seeing your logo and responding to it.
Exceptional logos take environment into consideration as well as audience. They are easily reproduced to any size or interface, and still intelligible.
3. Concise and helpful information.
Logos can convey very specific information beyond emotional impact. On a basic level, they get the name they are representing across in a concise and helpful way.
Exceptional logos keep the information brief, clear, and useful. Often this just means a meaningful image and text that indicates the university or program. The most important information is most prominent so that viewers will be likely to remember it.
Medical logos succeed if they aren’t bogged down with too much information. They don’t put the viewer into sensory overload. They are clear in what they are representing.
4. Ease of reading.
There’s nothing worse than a logo that is impossible or difficult to read. The exceptional logo is easy on the eyes when it comes to images and texts, and doesn’t force the viewer to squint or interpret.
The best medical logos are easy to read and clear in their presentation. Nothing leads the viewer guessing. The takeaway is clear, and the experience of viewing is pleasurable. The most successful ones rely on images over text to convey information.
Why do you remember logos again? Oh, yes–because they use all of the elements in this list!
Beyond that, the most successful logos stick in their viewers’ brains because they are unique, clever, or unexpected. They haven’t been seen before. They may startle or surprise. They may merge colors in an unexpected way, or convey a really intriguing image or design.
The best medical logos are one-of-a-kind. They present a new image with a fresh message and interpretation that fits within the medical field itself.
6. A clear and powerful message.
A message that resonates with viewers is at the top of the list when it comes to elements of exceptional logos. Logos that convey a clear and powerful message are more likely to generate an emotional response in viewers and lead to action.
The successful medical logo begins and ends with a message that is central to the program or university’s values. It clearly presents those values and leaves viewers with an understanding of the university mission. This is critical when it comes to attracting prospective students and representing current ones.
If you’re designing your own logo, think about choosing a message that can directly correspond with colors for maximum effect. For example, you may choose the message: “Integrity and Humanity.” Colors that resonate with this are dark blue and purple.
This is the golden rule of logos everywhere, but especially so for medical logos. The simpler the logo, the more effective it will be. There’s something to be said for a university or program that can advertise itself powerfully in just a few words, images, or colors.
Simpler is also more memorable. In many areas of design, it’s even the vogue. Strive for a minimalist, clean, authoritative presentation when designing your exceptional medical logo.
The Exceptional Logo
Logos are essential when it comes to representing your university or company. They can directly impact how prospective students or customers feel about your program or product, and even cause emotional responses in these individuals. When it comes to designing an effective medical logo, it’s important to do so in a way that best represents your program.
Before you even begin designing, think about your program or university message. Consider what audience you’d like to cater to, and what response you’d like to achieve in this audience. Then, choose colors, text, and images that reflect these. Maintain a simple, authoritative, and memorable visual.
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