Whether you’re opening your own fitness studio or trying to get your YouTube workout channel off the ground, you know that the way you brand yourself is incredibly important.
There’s probably no aspect that’s more important to the success of your brand than your logo.
Fitness experts may spend hours creating the perfect image and coming up with a great company name. But rarely do they spend enough time on typography, or font when it comes to their fitness logo design.
Typography is crucial when it comes to branding.
But which is the best typography option for your fitness logo? Here are a few of the best ones!
Are you looking to catch a potential client’s attention from hundreds of feet away? Are you planning to advertise on billboards or signs?
If so, Modesto, created in 2000, has exactly what you need.
It’s eye-catching without being aggressive and can work with a variety of colors. It’s all-caps look communicates to clients that you’re serious about helping them with weight loss and their other fitness goals.
For those not afraid to sweat, it’s a great choice!
Sometimes, there’s nothing wrong with going with a classic. Especially if your gym is primarily focused on strength training or high-intensity workouts like kickboxing, this is a great solution.
It looks best in black and white.
If you want your fitness logo design to call to mind rugged Americana (think Olympic champions) then this bold option is a great choice for you.
It’s easy to read, even from a distance, and it can be easily resized to stay legible both online and in print. Use it in red or blue for an extra pop!
If your fitness business does things a little outside of the box, then this is the option for you. It caters to a more “hipster” clientele, which means it’s great for the millennial market in a larger city.
Plus, especially if you own a cycling studio, this font (inspired by motorcycles) is a great fit!
5. Custom Typography
Of course, the last and perhaps the strongest typography option for a fitness logo design is to have a unique font created specifically for your brand.
It not only ensures that no one else has it, but it communicates to your clients that you’re willing to go the extra mile — just like they should be!
It’s an investment in your branding and one more thing that makes you that much more memorable.
Especially if you advertise online, where the market is even more competitive, this will really help to set you apart.
Create Your Fitness Logo Design Today
Thanks to this post, you now know some of the best typography options you can use when dreaming up your fitness logo.
What else can you to to take your logo to the next level? Try out your designs in our free online logo maker tool.
Also be sure that you keep reading our blog for more branding tips as your fitness business continues to grow!