Branding is key for financial advisors who want to stand apart from the competition.
A financial advisor logo is one of the key components of branding.
A logo is more than something to put on a website or letterhead. A logo is a recognizable tool that customers associate with a trustworthy service. It’s the foundation of your entire branding strategy.
Creating a logo that perfectly sums up a brand is essential for any business. You only have a few seconds in which to communicate many things to your target market.
Here, we’ll tell you three ways your logo can help you to do just that.
1. Build an Identity and an Image
Every business needs an identity and an image.
Brand identity is the way a business wants to present itself and be recognized by customers. Their name, logo, and the tone they communicate will all create an identity.
But businesses, including financial advisors, also need a brand image.
A brand identity is how a business wants the world to see it. However, a brand image is how customers actually see it.
A financial advisor logo brings the two worlds of the company and the customer together. It will help to increase the brand recognition of a financial firm.
But more importantly, it needs to communicate the message, the methods, and the services of a business. For financial companies, this is also about building trust.
2. A Financial Advisor Logo Builds Recognition
Driving brand recognition through the consistent use of a logo boosts business and helps you deal with your business debts.
Referrals are an essential source of new business. People want financial advisors they can trust to plan their future. Who better to ask than friends or colleagues?
But what happens when they type the financial advisor’s name into Google? They get a list of competing advisors in addition to the one they’re looking for.
A strong brand with excellent recognition keeps customers coming back.
Use the logo as consistently as possible for an instantly-recognizable brand.
3. Attract the Right Customers
Financial advice is not a one-size-fits-all service.
Creating a financial advisor logo can communicate to customers what kinds of services they provide.
Relaxed or casual logos might communicate that the advisors serve people interested in investing a little bit of money.
Alternatively, logos designed to resemble traditional notions of wealth and money signal that the firm is better suited to customers who intend to invest large sums into various accounts.
Modern logos with an internet theme suggest they’re attracting young Internet-savvy investors.
Regardless of the needs a firm satisfies, a logo can help communicate the message.
Because it’s important to use a logo that attracts new customers. But it’s even more important to attract the right new customers.
Knowing how to attract your core customer base saves you time and money on marketing efforts. Rather than casting your new too wide, directly targeting your ideal customer creates a direct line of communication.
It tells your ideal customer that you offer what they need. And they’ll be more likely to choose your business rather than continuing their search.
There’s no reason to keep using the wrong logo.
Re-evaluate what your logo tells customers about your business and get started building your own logo today.