Logo designs can seem like a minor detail. Just a drop in the ocean of things to consider with a new business.

But, the truth is that a lot rides on having an impactful logo design.

Every aspect of a business should be taken into account when shaping a company’s brand identity, but the logo design deserves special attention. Whether your business is big or small, the logo acts as the first impression that any customer relationship may hinge upon.

A good logo should communicate the personality of the business and make it stand out from competitors.

Read on for guides to unique and compelling logo ideas.

Use the Perfect Niche

The niche is the specific focus of a business that brings them a competitive edge. Businesses can effectively communicate their niche to its customers through bold logo design.

If a company focuses on medical transcription, then incorporating a stethoscope into the logo would clearly show that medical is the business’s focus. It may also be used to signify that the business listens to the heart of its customer’s needs and desires.

Minimalistic Designs

Minimalistic designs with clean lines project a sense of quality.

Simple letters or words is all that is needed with transcription companies to communicate their brand. The use of a clean font translates well with customers so that they know their transcriptions will be clear as well.

The use of a thin and crisp lined geometric border could really make the logo pop.

Use Nature

Nature is an all-encompassing source of relatability. Animals, trees, or water can all be used to convey some emotion. These natural elements presented in an abstract design may be perfect to showcase the business’s personality.

Take a stone for instance. In a transcription companies’ design, a stone makes sense. The most resolute testimonies were once written in stone. Stone gives a sense of strength and integrity. Create a brand identity that is rock solid with this design.

Principium

The beginning of most languages to our knowledge originates from Latin. It would make sense to pay homage to this old language by incorporating it into their logo design.

It doesn’t have to say anything special. Something like Animadvertite would do — it means “take notice.” Anything in Latin can great cool with the right font. Use a simple phrase around the border to give a logo design the edge it needs to stand out.

The Globe

The Earth as a graphic design is instantly recognizable. It connects with the audience no matter their origins. Transcription companies with a transglobal perspective would benefit to encompass the broad spectrum of customers that it may serve.

There are so many unique ways to portray a globe. Try having the continents be constructed of words written in different languages from around the world.

Unique Logos for Transcription Companies

The company logo is an invaluable asset to solidify a successful brand identity. But it can be tough to create an original design. Take these concepts and make them your own with an online logo maker.

Consider utilizing social media to show off a few design ideas you create and to get the feedback you need to make the perfect logo.

If you need an extra boost of inspiration or if you have any questions about designing your logo, please don’t hesitate to contact us.

The first step in creating brand recognition is to have an unforgettable logo.

But, you knew that. You’re a marketing professional!

The problem is knowing how to do that. What makes a memorable logo? Something one-of-a-kind that will make potential clients stop in their tracks.

To achieve that, you don’t have to hand over the reigns to a graphic designer. You can create that all on your own. Here are 5 tips for designing a marketing logo that makes an impact.

1. Let Your Logo Tell a Story

The famous Starbucks logo represents a character in the book, Moby Dick. You don’t have to go that far when it comes to telling a story. But, you should have some meaning behind your marketing logo.

Put some thought into it before you get started. What do you want your logo to say,  symbolically?

It doesn’t have to be complicated.

For example, the “M” in the McDonald’s logo represents the golden arches. Many McDonald’s restaurants don’t have the arches anymore. But, keeping that “M” tells a story about the history of the company and reminds you of french fries.

2. Choose Active Over Passive

Want to have a logo of an object or living thing? Make sure your design is active, not passive.

Meaning, it should feel like it’s in motion. As if it’s doing something. Because as a business marketing agency, you are always moving forward.

Think about the original Taco Bell logo. It was just a bell in stillness.

Now, the bell is tilted to the side, as if it’s ringing. With just a simple change it went from passive to active. It tells the story that the dinner bell is ringing, and it’s time to eat.

3. It’s All About Balance and Symmetry

The human eye perceives things that are symmetrical as more appealing. When something looks appealing, it’s becomes more memorable. That’s true of a model’s face, and it’s true in logo design.

If you’re creating an abstract logo or a logo of typography, it should feel balanced. There shouldn’t be more happening on one side of the design than the other. It should all flow evenly.

4. Colors Should Grab Attention

Colors are an important part of brand recognition. If you want to be unforgettable, you should use colors that naturally catch the eye.

There’s lots of studies behind the psychology of color in marketing. Experts say that the color yellow is the most effective for grabbing attention.

5. The Design Should Be Completely Unique

It always helps to get inspiration from other logos that you like. But, be careful to keep your design unique.

What happens when your logo reminds a client of another brand’s design? Instead of making them think of your company, they’ll be thinking of someone else’s.

Does Your Marketing Logo Need a Boost?

You don’t need to wait on an expensive graphic artist to craft a killer logo. Take these tips and get to work right now.

With a free online logo maker, you’re in control. You don’t have to be an expert to make something memorable. Take a look at this tutorial and see how easy it can be.

If you’re trying to design a digital consulting logo, it helps to have a few tricks up your sleeve.

There are a variety of ways to use basic human psychology to design an appealing and engaging logo for your business.

If you make strong choices, you could make millions more than your weak-logo-owning competitors. Make weak choices, and you’ll be just another face in the crowd.

So here’s how to do it the right way.

Do These Colors Work?

A lot of people think of colors as a matter of personal choice. And while everybody has a favorite color, this shouldn’t be the primary consideration when it comes to your brand.

One of the reasons McDonald’s has a successful logo is the effect of colors on the human mind. Just combining red and yellow has been proven to make people more hungry.

You work in digital consulting. So you may not think there’s much you can learn from McDonald’s. But the truth is that colors will always impact the way potential customers view your company.

You probably will want to communicate objectivity and seriousness with your brand. Nobody wants their consultant to make purely emotional decisions: you should use a logo that reflects the desire of your customers.

To do that, we recommend combining blue and gray in your logo.

What’s In A Shape?

Colors have a strong impact on your brand. So, too, do shapes.

It goes without saying that a digital consultant will use different shapes in their logo than an erotica publisher. But what can you do to give your logo the extra punch it needs?

The answer is: design something sleek, minimalist, and familiar. Perhaps the best digital consulting logo on the web comes from Centric Digital.

Centric Digital’s logo subtly represents the thrill of a retweet. That alone makes it one of the strongest logos in the game.

Does This Fit My Brand?

There are plenty of great logos out there in your industry. You can, and should, take inspiration from these logos. But there’s a difference between being inspired by a logo and making it the basis of your own.

You should not design a logo without considering your own brand. If you don’t have a coherent brand identity, yet, it’s time to articulate it.

It’s a lot easier to build a logo to fit your brand than it is to build a brand to fit your logo. So before you know what your logo is, make sure you know who you are.

Am I Paying Too Much For My Digital Consulting Logo?

There are a lot of graphic designers out there. A professionally designed logo can cost you thousands of dollars.

Instead of bankrupting your company designing your logo, you should make it for free with us.

If you want to get started on designing your free logo, you should take our tutorial. Then, when you’re ready, get registered for our service!

We look forward to helping your brand succeed.

According to the famous saying – “a picture is worth a thousand words”. It may also be said that a logo says tens of thousands of words.

Your logo needs to be recognizable. It’s essential when designing your industrial coating company logo to make sure that your customers can see those “thousand words” and that they’re all about your company.

By following these 6 top tips for designing a logo, you’ll ensure that your industrial coating company logo is effective, recognizable and memorable.

1. Branding and Your Industrial Coating Company Logo

When designing your industrial coating company logo, you need to consider what your brand is trying to accomplish. This means asking yourself questions such as:

How do you want people to remember you? Maybe you want to have a reputation as reliable and trustworthy. Alternatively, you could seek to be remembered for quality and class.

What associations do you want people to have? If your business specializes in EMI coating, then consider how this can be reflected in your logo.

2. Keep It Simple

The next consideration is that you don’t want to have a complicated company logo. Many of the best examples of company logos are very simple, such as the half eaten apple of Apple, or the Swoosh, promoted by Nike.

Consider the most important idea or message you want to convey and simplify it within your logo.

3. Make it Scalable

Also, consider how the logo is going to be used. This involves putting yourself in the shoes of your customers.

Will the logo only be used online? Or will it be included on everything from business cards to company vehicles?

If it is going to be used on a variety of places, then it needs to be scalable.

4. How to use Color for Logos

The importance of color when it comes to designing logos cannot be overstated. However, simply splashing bright colors everywhere isn’t effective.

One important consideration is the association people make with different colors.

For instance, research suggests that many people associate red with power. Others consider yellow to represent hope, whereas, blue is often thought to reflect trust.

What do you want people to associate with your brand?

5. Be Unique and Creative

Your logo should be unique and creative to be effective and memorable. The finest logos are unlike anything else on the market.

As previously emphasized, this requires careful consideration of color and text. However, it’s also great to try to think outside the box.

Many logos do this through clever use of space around the logo. For instance, by using the negative space and shadow effectively.

6. Adapt and Change Your Logo

The final tip for designing your company logo is to update it over time. No logo is absolutely timeless.

It may only require minor tweaks now and then to modernize it. Just as in business generally, you need to change and adapt your logo with the times.

Now you’ve got the tips to stand out from the crowd, get started on designing your own logo today.