Getting ahead in business comes down to one simple goal: make an impact before your competition can make a bigger impact.

Nowhere is this truer than in the world of household renovations.

With so many competitors out on the market, you need to either stand out or make way.

You have to have strong branding to get ahead. And the forefront of branding is and always has been your business logo.

Take this renovations company, by way of an example: Perth Renovations Co. With their soft blue-and-yellow colour scheme and beautiful home renovation work, their logo needs to be simple, definitive and trendy.

In today’s article, we’ll learn just how to accomplish that.

Ready to get a marketing edge with logo work that works for you?

Good, because we’re ready to give it to you.

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Renovate Your Logo, For Better Results

Visual marketing is the most direct method possible for reaching potential clientele. Show off your business by using iconography, and you’ve developed a quick, easy-to-digest entire marketing tool.

But how do you go about it?

First off, let’s address the question of quality. It might be tempting to think you can get away by creating something at home and not paying someone for it.

Don’t work against yourself. A quality renovation logo is an investment in the marketing of your business. You need to make sure you’re getting a product that looks professional and speaks to the people you’re trying to do business with.

When considering a new logo:

Make a good first impression

It might sound more complicated than this, but the plain truth is people react poorly to awkward or ugly colour combinations.

Actively promote the idea of your company as a secure and professional option through colour theory. Match colours according to analogous and split-complementary guides.

There’s a wealth of information on this available online. Use shades, tints, and tones, and make sure to research adequately before you start.

Take the hint

When your industry is competitive, you need to make sure you stand out. Not having a logo is actively working against your own best interests.

Sometimes this also means taking inspiration from the other guy. Look for renovation logo trends amongst your competitors. If it works for someone else, there’s a good chance it will work for you.

Help clients assess your services quickly

A good logo should straightforward enough that it conveys what your business does almost as quickly as it takes to read your business name.

If you’re operating in a high-end neighbourhood, it makes no sense for your renovation logo to be neon colours. Similarly, logos that use a simple combination of letters might be good for law firms. For a renovation service, you’ll want to show off some sort of design flair or make a visual reference to homes, in some way.

Transform Your Renovation Logo, Today

In business, it pays to put your best foot forward.

Make that foot your logo.

Use design, colour scheme, and market research to your advantage. Create something that will truly set your business apart from the rest.

Create a renovation logo that means business, today. Visit us for quick, no fuss logo maker services, either for free or with premium user benefits.

Construction companies do much more than shape urban skylines.

They build the infrastructure, from roads and airports to educational and health facilities, which drive the nation’s economy and make the world a better place.  But beyond identifying construction companies from the work they do, customers need to identify them by their corporate logos.

An eye-catching logo is a visual cornerstone for your business and can earn you respect and a good reputation in the industry.

With that in mind, here are top qualities you should incorporate in your construction logos.

1. Specificity

The construction industry has a number of sectors, including industrial sector, residential sector and the commercial sector.

Although large construction companies have subsidiaries specializing in various sectors, smaller companies typically focus on one sector of the industry.

As such, a good construction logo should indicate the sector of the industry your establishment is engaged in. If you build and renovate residential homes, the logo icon can be that of a residential home.

This ensures your logo targets a specific customer base.

2. “Green” Construction Logos Are a Cut Above the Rest

We are a green generation.

In the United States alone, 74% of adult citizens strongly believe in environmental protection.

Yet, buildings impact the environment in several ways. They account for 39% of all carbon emissions in the country, and trees are felled to produce timber used to build structures such as patio pavers.

Marketing your construction business as an eco-friendly outfit that uses sustainable building practices can give you an edge over the competition.

And what better way to send this message than design a logo with shades of green or a tree icon?

3. Unique

Humans have an attention span of a goldfish.

If your construction logo resembles every other logo in the market, you can count on potential customers to have a hard time recognizing your brand.

A unique logo should clearly distinguish your brand from the competition. Use icons, color palettes and typefaces that set your construction logos apart.

4. Versatility

Logos are used on various surfaces.

You can paint it on your company premises, imprint it on your letterheads, display it on your website, or put it on company videos. A versatile logo should look just as eye-catching as the original copy on all the surfaces you intend to use it.

Besides using graphics that can make your logo unique, balance it with graphics that can make improve its versatility.

5. Creativity

The construction industry is one where creativity is being combined with human ingenuity to achieve remarkable building designs.

Dubai’s Burj Khalifa is a mega wonder, and Manhattan’s proposed U-shaped skyscraper will be a site for sore eyes.

Construction company logos should exhibit a similar level of creativity, too. You don’t have to go with roofs, chimneys, bridges, construction tools and other common symbols.

6. Classic/Timeless

Nike’s iconic Swoosh was designed in 1971. Almost half a century later, the Swoosh still lives on, albeit with minor changes.

Your construction logos should have an element of timelessness. Logos that don’t grow old, if you like.

You don’t want to design a logo that will need a major redesign five years down the road. Giving your logo a refresh costs money, and you may lose ground to your competitors.

It’s Time to Construct Your Logo!

A logo is a crucial visual component of your brand. Get it wrong and your competitors could trump you.

Using the best design tools in the market goes a long way to creating construction logos that stand out, and also stand the test of time.