It’s no longer enough to be a seriously talented fabricator. Even opening up a metal shop is not enough. With so much competition, steps must be taken to separate one metal shop from another.
That’s why branding is necessary. It’s a way to help others recognize the work and associate it with a particular company.
One way to brand is by creating a fabrication logo. Not sure how to create one? Keep reading to learn how.
Start By Matching the Style to the Industry
Think about some of the most easily recognizable logos around. Companies like Coca-Cola, Target, and IBM all have logos that make sense for the type of industry they represent.
It’s a smart idea to take a look at what other metal shops have as their logos to get some ideas. Then choose one that best represents the work being performed.
Keep in mind that colors, words, and artwork are all part of the branding package. Good branding that lasts shouldn’t confuse anyone.
Have it Represent the Companies Core Values
Every part of a fabrication logo represents what a metal shop is about. Every company should have core values, meaning the reason why that company started to produce work in the first place. Even companies like DECIRON, which makes iron railings, has core values they want their customers to understand and relate to.
A well-branded logo will represent all of that. So be sure to match the design to the companies vision, who the target audience is, and of course, the benefits of buying from the company.
Fonts, symbols, and pictures are all part of representing core values, so make sure that if there are preferences, that they are shared with the logo designer.
Keep It Simple
It would be confusing if Ben and Jerry’s ice cream featured a pig on their packaging. Or if SquareSpace featured a circle on their logo.
A well-branded fabrication logo isn’t about bringing out every bell and whistle, it’s about creating something that makes an impact and is memorable. If it’s too confusing, people will ignore it.
So keep the logo simple and memorable so customers can easily identify it with the great metal work that’s produced by the company.
Make It Stand Out From the Pack
The competition today for any business is fierce. It’s no longer enough to just have a storefront sign and think business will take care of itself.
This is especially true if the work isn’t being provided for just a local area. It has to stand out to get people to take notice. So make sure the color, theme, fonts, and wording means something and are memorable.
McDonald’s golden arches stand out everywhere it’s featured because it’s so memorable. The Mercedes Benz symbol is another logo everyone can quickly envision because it stands out from the pack.
Make the Fabrication Logo Relevant for Now and the Future
Most companies want to stay in business for a long time. It’s vital to choose a logo that can stand the test of time.
Jif has used the same logo since 1966. So keep in mind the future when envisioning a logo. What’s trendy now might not be so relevant in five or ten years.
Start Creating a Logo Now
Creating the perfect logo for branding purposes doesn’t have to cost an arm and a leg. In fact, with our free logo maker, anyone can make their own logo in 10 minutes or less.
Not sure how to get started? That’s okay, check out our tutorial to learn how.