The visual identity of a company is too important. When you have a company, what you need the most is to consolidate the brand, right? Your audience will recognize your product through the logo, packaging, a song or even a simple color combination. For this group of brand identification, it is called the visual identity.

If you have not worked on it on your company, how about starting right now? You don’t understand why? Let me give you 9 reasons it is important to invest in logo design and visual identity.

Attraction

First impression remains! A customer will look for something in a company that will catch your attention, so visual organization is crucial for him to make the first decision to continue researching about his company.

Coherence of ideas

When your company has an organized and eye-catching visual identity, the customer starts to have confidence in your brand. Because if your company is all the time present in the buying action, the customer feels supported by your brand.

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Internet has brought so many design ideas and grown competitiveness between companies, that it is hard to come up with a good idea for our own logo. Our objective and goal here, is to make sure you don’t find it difficult, but learn how to create your own design with no mistakes.

I’ve already told you about how important planning is and how it influences the way you do a logo design. But sometimes we are not ready or we feel that something is missing between our planning, branding and the actual logo. There is no rule to assemble a logo, there is no formula or recipe. But I’ve collected some special and quick tips for you to use when creating a logo.

Old but gold

Sometimes it’s good to rescue the old-fashioned way and throw your ideas into a paper. You does not have to be a designer for this. Just take a pencil and eraser and scribble a lot. All of your crazy ideas, things that you like or tryouts that may work out. Maybe your perfect logo is in the middle of those scribbles? Continue Reading

Some people freak out when facing a blank page. In fact, I do too! It’s very common and natural to freeze and don’t know how to start a creation. But I’ll help you out with some logo design inspirations.

I have already talked about how to create a credible logo design in previous posts. But it’s never too much to repeat that planning is the base of Branding. So when you define your decisions on colors, typography and system your design happens more easily.

But sometimes you just need some visual inspiration, right? So I’ve selected some great logo designs made at Online Logo Maker for you. Because, for me, creativity is not just about having great magical ideas. It comes from everything you have recorded on your mind from TV, internet, work. So you actually recreate and transform a design or combination you know into something new and “creative”. 

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Many scholarships are tailored especially to the younger crowd, assuming that everyone follows the straight and narrow path from high school to college. But we all know that it is just not the way life works. For whatever reason, a women’s path may diverge. Instead of studying you may have had a child, started working or something just interrupted your dreams.

But if you want to enter or come back to college after some kind of hiatus, don’t panic! Attending college after 30’s is a great move for your life and career. However if you don’t have enough money, it is possible with some finantial aid. There are all sorts of opportunities out there for you.

Thinking about it, Online Logo Maker decided to provide an annual scholarship for minorities as an act for education. So I’m proud to announce our scholarship named after the great activist Malala Yousafzai, known for fighting for education.

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