A consumer creates a first impression of a business logo within 10 seconds. That’s not much time to make an impact. Your roofing logo needs to pop while also portraying your business professionally.

Roofing and construction businesses are in a tight spot when it comes to branding. They need to get across what they do while avoiding generic and overused symbols related to that industry.

If your roofing company needs a new or updated logo, you need to employ up-to-date tactics in order to compete in this industry. Branding is an art so it’s essential that you educated yourself.

These techniques will help you create a logo that works and that you can be proud of.

Unique and Relevant Imagery

When thinking about a roofing logo, you need to go online and look at what your competitors are doing. When you do this, you’re going to see the same imagery being used in different ways.

Businesses in the construction industry tend to use things like hard hats, houses or bricks in their logos. Doing this gets across what they do, but how do you set yourself apart when so many are using this type of imagery?

You need to think about things that make you unique such as your location and the services you offer. Is your target audience residential or corporate? This may seem like irrelevant information, but a graphic designer will use this to create something that’s both unique and identifiable.

Guardian is a good example of a smart logo for residential roofing.

Color Matters More Than You Think

Too many colors or colors that are inappropriate for your industry can turn customers off. Colors also have certain connotations that help form a perception in the audience’s head.

A roofing company needs to communicate a sense of trust and stability. For this, blues and greens are the best. Browns and yellows tend to come across as masculine and rugged, which works well in the roofing industry.

It’s also important to avoid too much color in your logo. The idea is to create a memorable image without overwhelming the audience.

Choosing a Text Style for Your Roofing Logo

When choosing a font, the primary rule is that it be easy to read. For a roofing logo, you also want something that’s strong and up-front. You’ll need to consider the other imagery being used and pick something that matches well.

You also need to consider that your logo will be used on business cards, social media profiles, and signage. Consider this when choosing a font. Picking something clean and assertive will be your best bet.

Don’t Overthink It

A common mistake people make when designing a logo is that they overthink it. This often results in a design that tries too hard to do something simple.

Your logo is an identifier. Don’t try to tell your entire story. Having a proportionate, creative and concise logo is preferable to something that’s hard to digest.

Logos Made Easy

Even if you have a graphic designer work on your new brand, it’s important to keep the ideas discussed above in mind. It’s likely that your competition is on top of their branding game, so you should be too.

Online Logo Maker allows you to take control of the production of your logo. Register today to get started.

What do most professionals first see when they discover your brand? Your amazing work? Your polished website?

Oftentimes, it’s your logo. Your logo identifies your brand and puts you on the map with like-minded professionals. Choosing the right color, font, and design are vital when creating a logo.

This is especially important if you’re a contracting company. Whether you design your logo yourself or you go through a designer, a contractor needs a great logo for branding purposes.

But where do you find inspiration? How do you find that logo that sticks with people, while maintaining professionalism and quality? Check out these 5 contractor logo inspirations.

1. Feature Small Images

If you want to take branding to another level, you may want to contemplate on featuring an image with your company name.

The best practice when utilizing images into your contractor logo is by using images that relate to your contracting business.

A house or a tool are great examples. The inspiration could be something as simple as an office pet or a slick way to insert a smiley face or a thumbs up.

This is also a good opportunity to look at trademarking to protect your company’s logo and image.

2. Use a Custom Font

It’s easy to go on a document program and create a contractor logo yourself. Or download a pre-made font. But anyone can use that approach, and then your logo will look the same as a competitor. Is that really what you want?

A custom font helps catch the eyes of prospective clients. Hire a graphic designer or use a custom font program.

3. Color Matters

You want your contractor logo to be polished but aesthetically pleasing. Designers also understand this, which is why they take a major approach to color.

Different colors convey different emotions. People often associate colors to specific things.

Choose a color palette that corresponds with your business. For a contracting business, red, browns, and oranges are most effective. If you want to be safe, black and white logos never go out of style.

4. Use Your Service in the Logo

Say your service is something along the lines of web design home remodeling companies. Use your service terms in your logo.

Even though you refer to your company by your company name, using your service in the logo helps your clients understand your practice.

You can also create a DBA (‘doing business as’ or a fictitious name) to assist with legalities, especially if your LLC or other business filing is under your company name.

5. Include Your State or City

If you’re centrally located in a specific city or state, feel free to mention that in your logo. This helps when clients want to specifically find contracts local to their area.

It also helps increase local SEO, so your name appears on more local search results.

Time to Create Your Contractor Logo

A logo can make or break your contracting business. Whether you choose a specific color or image, these factors can impact a potential client.

A great logo doesn’t have to be complex, but you need to know the knowledge to have a great logo.

If you want to create a remarkable logo, we can help get you started.

One of the best ways to make your business grow and build a brand is with a winning logo. Your logo should reflect the personality of your business and have an easy appeal to current and prospective customers.

If you are a bold business with a bold brand you need to create bold logos to reflect your business personality. But remember, logos don’t need to be expensive to be effective.

The original logo for Twitter only cost about $15 to make. You can even get started for free once you know how to build a logo.

You don’t need to break the bank. Follow this guide and your bold logos will be winners every time:

1. Be Open-Minded

Before you even begin, it’s important to shake off what you associate with winning logos. The key here is to make something unique and eye-catching to build your brand.

Whether you are an apparel company like Yo Sox or a classic car designer like Rolls Royce, it pays to be bold. Don’t be afraid to use bright colors, clean lines, and an eye-catching design for your logo.

Bold products and bold logos deserve to be recognized. Be open-minded and don’t be afraid to be assertive in your brand positioning.

2. Consider Your Brand for Bold Logos

Your brand is the personality of your company. We can all agree that Wal-Mart and Target are two different brands, even if they sell some of the same products.

What is your brand and who are your target customers? Knowing this is an essential design step.

It will shape how you create your logos for your company.

3. Use Bold Colors

Color psychology is a key component of logo design. If you want to convey a bold message you need to pick bold colors.

But when picking colors be careful to think in the long term. You will want your logo to retain value and gather recognition.

Just because something is the new color this year doesn’t mean you should use it for your logo.

4. Experiment

Once you get started with logo design make sure you experiment. Try out many different styles.

Play with colors, design, and placement. The more you experiment the better your logo will turn out.

5. Consider Channels

Your logo needs to perform across channels in today’s marketplace. For a bold design, it needs to work in Social Media, online platforms, mobile, and print.

Too many businesses limit themselves by not considering all the uses they need their logo for. Try out different channels and make sure it catches the eye.

Get Started

Putting it all together is easy when it comes to logo creation. You can get started and experiment right away.

As long as you know your audience, brand, and goals you don’t need to wait to build a logo for your needs.

Online Logo Maker can help. Our free design tool lets you change colors, use design art, and adjust test to your needs.

Don’t wait. Try our logo maker tool right now.

What creates a client’s first impression of a business?

According to Malcolm Gladwell’s “Blink: The Power of Thinking Without Thinking,” “Buyers make most decisions by relying on their two-second first impressions based on stored memories. The business logo is that eye-popping initial image.”

Get inspired by some examples of urgent care logos below to get your own creative juices flowing.

Keep it simple

Simple images are the easiest to digest. An ideal logo has a minimalist quality about it:

• Stick with tame, classic fonts
• Blend your colors well using only two or three to contrast the elements of the logo.
• Use recognizable concepts.

Here are some great examples of straightforward designs. They are memorable without being underwhelming.

Convey Calm And Positivity

Clients come to an urgent care clinic when they’re in distress. How would a neon or fuchsia logo likely make them feel?

It might make them bury their heads in their jackets and go to the next closest clinic.

To create a calm, welcoming atmosphere, rely on the psychology of color. Use a warm cobalt blue undertone to evoke both emotions at the same time. Blue tends to calm people down, while a brighter shade makes them feel warm and welcome.

Make It Versatile

Your logo is the visual cornerstone of your business. It will inhabit not only the brick and mortar sign, but your website, brochures and other branding as well.

Make it a logo that can impress potential clients anywhere. Use recognizable, geometric shapes as your background. Your text should be clear and easy to read.

Such concepts are proportionate whether they’re on a billboard or in a thumbnail image.

Stay Away From Cliche Urgent Care Logos

What do the best medical logos have in common?

Certainly not images of patients on gurneys or tongue depressors. The best logos are unique and unassuming.

Throw prospective clients a curveball. Create an image that is not reminiscent of any other urgent care logos. Paint a picture of your brand rather than just your industry:

• What stands out about your facility?
• How can your mission be conveyed in a single image?
• What should resonate with your clients when they choose your clinic over others?

• Use some essential elements of logo design to find out how to fuse your brand into an image that offers the right first impression.

Stay Professional

Do you want your clients to take your facility seriously?

If so, a playful logo won’t do the trick. Opt for a solid, professional logo; fun fonts and a glossy background can only detract from your message.

The most recent logo of Anywhere Urgent Care has a polished, yet welcoming look. Notice how their primary graphics blend into a simple, yet welcoming background.

Get Creative

Are you ready to put these new ideas to good use?

Create your own logo for free today. It’s easy to do. A few simple clicks can break new ground for your urgent care clinic.