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How Staffing Agencies Can Benefit From A Free Custom Logo Posted on October 11, 2017 by Logo Design Tips and Tricks
staffing agencies

When starting a new company or re-branding an existing one, your logo can mean the difference between catching someone’s attention or watching them pass you by. Staffing agencies have the added challenge of appealing to both job-seekers and employers, making an eye-catching logo a must.

But how do companies come up with an enticing logo? There are a few things to keep in mind as you brainstorm design options.

What Staffing Agencies Need to Know About Logo Design

A logo is often the first thing people notice about a brand. Take a look around and note of all of the items around you with prominent logos and labels.

From your laptop to your bottle of water, to your sneakers; all of these product brands can be easily identified according to their logo.

As a staffing agency, you want to be seen as approachable, reliable, and effective in finding the right candidate for a job. When designing a logo, think of these traits and how you can get them across visually.

If your agency’s name is evocative of an item, consider how you can incorporate that in your design. For example, think of Apple and their easily recognized logo.

Also, think about which colors best represent your company. If you want to highlight professionalism and trustworthiness, blue is your color. If you want to signify growth and learning, green will work well.

It all boils down to what you want people to think of when they see your logo.

Having a focus group to come up with words or phrases may help in determining what type of style, color, and imagery will help you accomplish your goals.

Need more inspiration? Take a look at the logo for Scope Recruiting, which incorporates geometric shapes in different shades of blue. The color blue makes them feel professional, while the different shades and shapes have a modern appeal to them.

How to Get Started with Logo Design

Thanks to free online web tools, custom logo design has become very user-friendly.

You can upload an image you’d like to incorporate, you can add text and adjust the size and fonts, add shapes, symbols, and more.

Again, you’ll want to do some basic brainstorming before getting started so you’ll have an idea of how you want the logo to look. Once you have that in mind, you can get started adding these features and see how they all come together.

And with free custom logos available, you won’t have to break the budget. No need to hire a professional designer or agency – you’re in control of the process from start to finish.

Reaping the Benefits of Your Logo

All businesses benefit from building a consistent brand image. Staffing agencies in particular need to work extra hard since individuals and companies are looking to them as experts in the field.

Having a well-thought-out logo will instill a greater sense of confidence that you have the skills and resources to get the job done.

In addition, as your agency builds a strong online presence and reputation, people will start to recognize your logo on its own. It also builds a foundation for a unified online presence, not only through your website but also through blogging and social media. Your logo can be used as a profile image across all networks.

To get started, check out this tutorial on how to build a free custom logo.

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The Key to Designing the Perfect Renovation Logo Posted on October 09, 2017 by Logo Design Tips and Tricks
renovation logo

Your logo says a lot about your business. A great renovation logo can grab a customer’s attention while setting you apart from the competition.

Our world is painted in brand logos. The best logos communicate to customers with a few simple features that stick in their minds and create familiarity.

If you’re about to design a new renovation logo for your business, there are several key factors you’ll want to keep in mind.

Let’s take a closer look.

Think Outside the Box

You want a logo that distinguishes your brand from your competitors. It’s vitally important that your logo clearly stands out from the rest.

While imitation may be the best form of flattery in some areas of life, that’s not true with logo design.

You might be tempted to throw a cliche industry icon into your logo.

Don’t do it.

Think of it this way, Apple’s logo isn’t a computer. Virgin Atlantic’s logo isn’t an airplane. Mercedes’ logo isn’t a car.

Think of what defines your business as being unique and incorporate that into your logo design.

Define Your Color

First, think about the personality of your renovation business.

While bold and bright colors might grab attention, they can also seem brash and out of place.

More muted colors boast of sophistication but could be more easily overlooked.

Did know that every color in the spectrum will bring a different feeling and emotion to your logo’s message?

It’s called the Psychology of Color and it works like this:

  • Orange: Friendly, youthful and creative
  • Red: Sexy, bold and energetic
  • Green: Organic, instructional and growth-driven
  • Yellow: Optimistic, inventive and sunny
  • Purple: Evocative, spiritual and wise
  • Blue: Medical, tranquil, professional and trustworthy
  • Pink: Fun and flirty
  • White: Simple, pure and clean
  • Black: Powerful and credible
  • Brown: Steady, rural and historical

You can see that many of these colors will convey specific messages about your renovation business that are very relevant.

For example, if you’re running a bathroom remodeling showroom, you’d want to promote tranquility (blue), boldness (red), and credibility (black).

Keep it Simple

You want your logo to have a balanced combination of quirky and simple. It has to be interesting but at the same time, you don’t want people sitting there analyzing it.

The FedEx logo is a good example. It’s a simple Logotype with a bit of a twist. The image uses negative space that creates an arrow which indicates speed, direction, and precision.

Amazon also uses only its name but refers to its vast amount of inventory with an arrow pointing from A to Z.

You can get inspiration from these, and other successful logos.

Your Renovation Logo Helps Define Your Business

These are a few simple tips to help you create a great logo for your chosen industry.

Take time to design a few different variations and run them past friends, family members, and long-time customers. Sometimes it takes another set of eyes to help you see what you couldn’t see on your own.

Now it’s time for you to get started on your new renovation logo.

Make it great!

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How to Create a Fabrication Logo for Your Metal Shop Posted on October 09, 2017 by Logo Design Tips and Tricks
fabrication logo

It’s no longer enough to be a seriously talented fabricator. Even opening up a metal shop is not enough. With so much competition, steps must be taken to separate one metal shop from another.

That’s why branding is necessary. It’s a way to help others recognize the work and associate it with a particular company.

One way to brand is by creating a fabrication logo. Not sure how to create one? Keep reading to learn how.

Start By Matching the Style to the Industry

Think about some of the most easily recognizable logos around. Companies like Coca-Cola, Target, and IBM all have logos that make sense for the type of industry they represent.

It’s a smart idea to take a look at what other metal shops have as their logos to get some ideas. Then choose one that best represents the work being performed.

Keep in mind that colors, words, and artwork are all part of the branding package. Good branding that lasts shouldn’t confuse anyone.

Have it Represent the Companies Core Values

Every part of a fabrication logo represents what a metal shop is about. Every company should have core values, meaning the reason why that company started to produce work in the first place. Even companies like DECIRON, which makes iron railings, has core values they want their customers to understand and relate to.

A well-branded logo will represent all of that. So be sure to match the design to the companies vision, who the target audience is, and of course, the benefits of buying from the company.

Fonts, symbols, and pictures are all part of representing core values, so make sure that if there are preferences, that they are shared with the logo designer.

Keep It Simple

It would be confusing if Ben and Jerry’s ice cream featured a pig on their packaging. Or if SquareSpace featured a circle on their logo.

A well-branded fabrication logo isn’t about bringing out every bell and whistle, it’s about creating something that makes an impact and is memorable. If it’s too confusing, people will ignore it.

So keep the logo simple and memorable so customers can easily identify it with the great metal work that’s produced by the company.

Make It Stand Out From the Pack

The competition today for any business is fierce. It’s no longer enough to just have a storefront sign and think business will take care of itself.

This is especially true if the work isn’t being provided for just a local area. It has to stand out to get people to take notice. So make sure the color, theme, fonts, and wording means something and are memorable.

McDonald’s golden arches stand out everywhere it’s featured because it’s so memorable. The Mercedes Benz symbol is another logo everyone can quickly envision because it stands out from the pack.

Make the Fabrication Logo Relevant for Now and the Future

Most companies want to stay in business for a long time. It’s vital to choose a logo that can stand the test of time.

Jif has used the same logo since 1966. So keep in mind the future when envisioning a logo. What’s trendy now might not be so relevant in five or ten years.

Start Creating a Logo Now

Creating the perfect logo for branding purposes doesn’t have to cost an arm and a leg. In fact, with our free logo maker, anyone can make their own logo in 10 minutes or less.

Not sure how to get started? That’s okay, check out our tutorial to learn how.

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3 Bong Logo Design Tips Your Headshop Needs Posted on October 08, 2017 by Logo Design Tips and Tricks
bong logo

With weed stocks going through the roof and marijuana becoming legal in more and more states, there’s never been a better time to get involved in the smoking industry.

Whether you already have a company or are looking to get involved, it all starts with the right logo design. You need a logo that helps you stand out, get noticed, and land sales.

If you’re unsure of where to get started, keep reading to learn about 3 bong logo design tips that your headshop needs to know.

1. Avoid Short-term Trends

It can be tempting to jump on the bandwagon and create a logo that reflects designs or trends that are popular right now.

Many companies are integrating marijuana leaves into their logos. But the spike in popularity of anything marijuana-related won’t last forever.

Instead, consider creating a more classic, timeless bong logo design. Simple shapes and decorative elements, solid colors, subtle patterns, and the right typography all work together to create classic designs.

The exception to this rule is if your company specializes in marijuana sales as well as bongs. If so, then incorporation marijuana references is a great tactic to help target potential clients and let them know what you’re about.

But even if you choose to incorporate these references, it’s still a good idea to strive for a sleek, classic look.

2. Consider Your Brand or Audience

If you’re looking to redesign your logo, your company likely already has a brand or style that you use to make all of your materials cohesive.

Unless you’re redesigning your brand as well, your new logo should reflect your brand.

If you’re a new company looking to create your first logo, then you have a little more freedom. Your logo is a great place to establish the branding that you’ll want the rest of your company’s design to reflect.

To start creating that brand, think about your audience. Do you target mostly younger customers? Older? Are you located in a town where smoking is viewed as a fun recreation?

Each of these questions can help you create a logo that will target the wants of your clients. For instance, a fun, youthful logo will target young customers who enjoy using bongs for fun. A more classic design will better target older customers.

If your customers are many ages and from many different backgrounds, you’ll need a logo design that targets all potential customers.

3. Make it Unique

Your company is unique. Maybe you offer custom designs. Or you have unique color and pattern options. Or, like Brother with Glass, you have an extensive inventory and are known for great customer service.

The last thing you want to do is create a logo that looks just like that of your competitors.

While looking at other bong logo designs can help spark creativity, take care to make sure that your logo is entirely your own. Use different fonts, shapes, and colors to make your design unique and recognizable.

Creating an Awesome Bong Logo Design for Your Company

With these tips and a little creativity, you can create a bong logo design that helps you and your company stand out from the crowd.

If you need a little help creating your own awesome design, our free logo maker can help! Our simple tool makes it easy for anyone to create an outstanding logo. Check it out to start creating your own today!

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