Creating your business logo is an important step in becoming a legitimate business. 

If you’ve never designed a logo before, it can seem a bit daunting. How do you make one that expresses your business and builds brand loyalty?

Excellent business logo design is effective in representing you and your business. Fortunately, if you avoid certain pitfalls, it can be simple to create an effective logo.

How to Avoid Business Logo Design Mistakes

Your logo is going to show up on your website, letterhead, and paystubs. Look for a hassle-free pay stub generator to make life easier.

Here are 5 things to avoid.

Mistake 1: Choosing the Wrong Color

Colors for logos help show personality. You’ll want to choose ones that help create an emotional connection between the viewer and your company. Color creates meaning for logos.

Avoid using too many different colors, conflicting shades, and placing colors over backgrounds that make it hard to see. Stick to warm or cool tones. Don’t put them together.

Mistake 2: Picking an Inappropriate Font

Some try too hard to stand out from the pack when thinking about ideas for designs, but this can backfire.

You want to be unique, but you don’t want to be off-putting. Avoid putting two business logo fonts that don’t go together in your design.

Don’t use all capital letters with calligraphy. Keep it simple and pick a font that matches the tone of your business.

Mistake 3: Making it Similar to Others

It is important not to go so far from the norm that you leave people scratching their heads, but you’ve also got to ensure your logo doesn’t look like a rip off of another business.

Budget in the time to research other logos in your field to make sure what you’re thinking of hasn’t already been used before. It could be an innocent mistake, but it will hurt your credibility and possibly bring legal trouble if you copy another logo.

Mistake 4: Letters Overlapping

Something you should avoid is having the letters in your logo overlap or touch each other. 

You might think that it looks cool, but unless you’re only using one or two letters, it can make it very hard to read.

Mistake 5: Making Your Logo Too Complicated

You don’t want your logo to be too busy. Sometimes people have a tendency to go all out in order to stand out. You don’t have to go crazy to make an impression.

Avoid overly loud colors and hard to read fonts. Don’t try and jam in more information than people can easily absorb. A little goes a long way here. Keep it simple and easy to read.

Get Started

Keep these 5 mistakes in mind and avoid them as you’re creating a logo for your business. If you keep it simple while communicating your uniqueness, you should be in great shape to make an effective design.

Effective business logo design makes a huge difference. Get going today on making a logo that represents what makes your company stand out from the rest. 

It’s not unusual to refer to a well-known and highly recognizable logo as iconic. For example, Apple, McDonald’s, and IBM all have rather iconic logos.

This can lead some to believe that logos and icons are interchangeable. That’s not the case though.

There is a difference between an icon and a logo. We’ll bring to light the distinction. 

The Logo

A logo represents a business or organization. We mentioned above the logos for Apple, IBM, and McDonald’s. When you see these logos you immediately think of these companies.

Sometimes a logo is very straightforward; such as Apple’s. There’s no guesswork behind what the logo stands for. 

Other times, a logo may be more abstract. Take the Nike “swoosh.”

This simple but unique shape conveys movement and speed. There is zero mention of the company’s name, yet everyone knows the “swoosh” stands for Nike. It’s a graphic summary of their brand.

This sort of simplicity, versatility, and timelessness makes for an extremely successful logo. 

A logo can be any shape, color, or dimension – though designers are aware of the psychology of color and shape when creating logos. A logo, rather than an icon, is what would be presented on a large banner, custom medals or drinking glasses, or a tattoo.

It’s a form of advertising, while an icon is not. But there are other differences as well.  

The Icon

Icons have, for centuries, been utilized to visually represent concepts or actions. They serve to bridge the gap between abstract and practical.

This continues to be their job today. 

In the simplest of terms, an icon is a graphical representation that summarizes an operation and relays it to the user. This is one of the ways it differs from a logo. It represents an action.

For example, the Facebook “like” icon allows a person to quickly denote their approval of a post without having to respond with words.

The Technical Element

Logo and icon design are also different from one another in that icon design is influenced by technical dimensions.

Since icons are most commonly used in apps and are a major element in UI/UX interface, they must also abide by the restrictions of the systems that will display them. While there aren’t shape requirements, if it’s used for an organization, it should fit into a square. Think of the iTunes icon.

On other occasions, an icon is used in responsive web design to help visitors navigate sites. You’re probably familiar with the three lines at the top of a website’s navigation bar. This is called a hamburger icon – since it looks vaguely like a hamburger. But it also looks like a list and it serves as a menu.

Now You Know the Difference Between Icon and Logo

It’s true that some logos use an icon to distinguish them from others. For the most part, however, the difference between icon and logo is what each represents, as well as the technical aspects.

At the end of the day, you want each to be simple, effective, and recognizable.

And for more great articles about logos and marketing, keep checking back with us!

Business ownership in the United States has skyrocketed over the last 10 years and now, there are roughly 30.2 million in operation. With all of those businesses comes a lot of logos and other branding elements which is the topic of our post today.

If you’re just starting your company or are looking to give it a refresh, you’ve likely pondered on logo design costs. For those of you that are unsure of what you should pay for a logo or how you can save money on their design, keep reading.

Below, we share some estimates and tips that can help you save big on outstanding logos.

Logo Design Costs

The costs associated with designing a logo will vary. Key elements that will affect cost include the complexity of the logo, whether or not color is used and the rate of your professional.

As a general rage, logo design costs generally go from $150 to $250. At that price, logos should have some handcrafted elements to them as opposed to being fully software generated by logo creation software which we’ll talk more about in a second.

How to Bring Down the Cost of Your Image

If $150 to $250 sounds outside of your range, you do have some options to bring that figure down. Here are three suggestions:

1. Hire a Fresh-Faced Professional

Professional logo designers that are just getting started selling their services may be willing to offer a discount to build their portfolio. Understand that the products you receive from new professionals may not be as high quality as what you’d get from a seasoned pro.

That being said, the savings may be worth the difference.

2. Ask for a Discount From a Seasoned Professional

There’s an adage that says “You never know unless you ask.” With that in mind, feel free to ask a professional you like for a lower price. Depending on what their workload looks like, they may be willing to cut you a deal.

3. Design Your Own Logo

We get that most people reading this post aren’t confident designers. With all of the “make logo online quickly” software that’s available today though, you don’t have to be.

Choose from one of the several logo design suites that you can access from your web browser and give designing your company’s branding a go. Sure, your logo won’t look as unique as if you had a professional designer do it. If money is your primary consideration however, you will save a lot on logo design costs.

Logo Design Costs Fluctuate so Pull Cost-Saving Levers When Needed

The great thing about logo design costs is that, based on your budgetary needs, you can pull levers that will help you save a lot of money. Use the advice we’ve shared to customize your logo design pricing and we think you’ll find that what you end up paying will be more than fair for the product you receive.

Our team wishes you the best of luck on your graphic design journey and welcomes you to check out more of the newest content on our blog for additional tips!

When it comes to business marketing, the first impression you give matters a lot.  Your first impression should be perfect and should be able to capture your style and character. This is exactly how you should market logos. 

Your business logo is the visual representation of your business or brand. It is a very powerful tool that you can use to influence how your customers, partners, target, and competitors perceive you. However, if you do not have an audience, your logo will simply be a great graphic design.  

To get the best out of your logo’s branding power, you should make sure that your target recognizes it. This means marketing it to the maximum. 

Take a look at some of the ways that you can do that:

1. Pre-Launch Marketing

Do not wait to launch your new logo to market it. As you prepare to launch it, generate some bit of buzz about it and get your audience captivated about it. Launching something new takes time, take advantage of this time to hype up your new logo.

Social media offers one of the best platforms that you can use to tell the world that you are about to introduce something new to the market. For example, you can choose to run polls on Instagram or Facebook to ask your audience what they think of your logo. 

There are many other ways of transforming your marketing strategy using these platforms. 

2. Physical Promotion

Traditional methods of advertising like the use of billboards, banners, flyers, brochures, and more can help market your logo beyond the digital space. 

When physically marketing your logo, you should be as creative as possible so that you can grab the attention of your audience. Pick areas that have regular crowds or densely populated to advertise your logo.

3. Write a Blog

Once you launch your logo, you should use content marketing to try to get it out to the public as much as you can. Tell your audience a story about your logo. Write about the history, the decision making process, fun facts, and more. 

Your audience will be captivated and will appreciate the effort that you have put on your new creations. Such blog posts speak to the heart and your target will feel emotionally connected to your logo. 

Share your post on your social media pages and do not forget to link it back to your website so that you drive traffic and gain visibility. 

4. Merchandising

Another way to market your logo is merchandising. This strategy also gives businesses a scope of getting some additional revenue as they reinstate brand loyalty. It is one of the fun ways of marketing your logo.

Make some branded caps, water bottles, pens, T-shirts, mugs, and more and distribute them. You can start with your employees and distributors. Your logo will travel to different places and all you have to do is to give one of your brands to your customers.

When your customers walk with your logo on their hands or use one of your branded products daily, they will connect to it subconsciously and will always feel the need of buying from you and staying loyal to your brand. 

Your employees will also feel some sense of pride and loyalty. This will help them represent the company with their best efforts. 

5. Industry Affiliations

This marketing strategy does not need a lot of effort but it can provide you with a wide audience. Working together with a company that you share the same customer base with, but are not your competitors, can help you market your logo. 

They can display your logo in their events or conferences and help you reach your target. For example, a cleaning company can display the logo of a pest control company during their events, or a car sale company can promote a tire manufacturing company. Such affiliations is a win- win for all companies involved.

Industry affiliations will save you a lot of effort and time because you will not have to create an audience base; you tap into an already existing one. Find a business that you can relate with and are willing to help you as they also benefit from it.

What You Should Know About Branding 

To get the best out of your marketing efforts, here are a few things that you should know. 

Know Your Audience and Yourself

When creating and designing your logo, you should have your company in mind. You want to use your logo to help you build a relationship with your brand. This should come out clearly on the logo.  

Knowing the message or feeling you want your logo to portray and what your audience needs will help you in the design process. This, in the end, will make it easier to market it. Discover what you value, the passion that drives you, and also tailor your logo to appeal to its targets first. 

Let Your Design be Impressive

To catch the attention of your audience with that first attempt, you must design your logo to impress. The design should evoke emotion and be unique. This is what will help you market your logo. The design should have a maximum aesthetic appeal. 

Take advantage of free logo templates to come up with a captivating layout. Remember, impressive logos don’t necessarily mean animation and graphics. Ensure the logo is readable and engaging. 

Note that logos are a very important aspect of the visual identity of a company. They are features on products, ads, storefronts, websites, and more.

They are used to boost sales and are what customers use to differentiate your brand from others.

Use These Strategies to Market Logos

There are several ways that businesses can use to market logos. The best method is to use more than one strategy so that you can reach as many people as possible. You should also consider registering and displaying your logo on some logo design galleries to gain visibility among the more technical audience.

Check out our other articles for more interesting information.