Do you want to create a big banner for your business to hang during an upcoming event? It’s a great way to make sure that your company stands out in the crowd.

There are probably going to be lots of other large banners hanging during the event, though, and the last thing you want is for your banner to get lost in the shuffle. Therefore, it’s important for you to design a banner that’s brilliant in every way.

You should carefully consider every individual aspect of your banner during the design process. Take a look at seven tips and tricks that will make your banner a huge hit.

1. Decide How Big You Want Your Banner to Be

Exactly how big do you want your company’s large banners to be? That’s one of the first questions that you should ask yourself when you’re designing one.

You can design a banner that is anywhere from 1 foot wide to 100 feet wide depending on where you’re going to hang it. You should pick out the appropriate size based on where you’re planning to put it during your event.

You don’t want your big banner to fall short in comparison to other banners at an event. At the same time, you don’t want it to be so large that people think it looks obnoxious.

Try to find the right size for your banner before you do anything else. It’ll let you know how much space you have to play around with when designing the banner itself.

2. Choose the Right Type of Banner

Do you want a banner that you can hang up on a wall? Do you want one that will hang on a stand? Or do you want one that you can fasten to a table?

There are a bunch of different types of banners that you can buy when you’re in the market for large banners. Each one will be designed to hang in a different way.

You should, again, think about the event that you’ll be attending and consider how you want to hang your banner up. You don’t want to buy a banner to hang on, say, a wall only to find that there isn’t any available wall space at your event.

3. Pick Out the Right Banner Materials

Most of the companies that invest in large banners choose to buy vinyl banners. They do this because vinyl banners are very durable and can be reused over and over again without showing any signs of wear and tear.

There are, however, other banner materials that you can choose from if you want. For example, some companies go with mesh banners, while others choose fabric banners.

The materials that make up your banners will determine how long your banners last to some degree. They’ll also alter the look of your banners and make a statement to those who see them.

4. Consider Which Colors to Use on Your Banner

When you’re going through the process of designing large banners, you can put any colors that you want on them. But you should think long and hard about which colors you choose since the colors will evoke certain emotions in those who see them.

Red, for instance, is a color that will express a sense of urgency to those who see your sign. You’ll get people’s blood pumping if you make your sign bright red.

Green, on the other hand, is known to calm people down and put their minds at ease. It’s a great choice for those who want to make people feel more relaxed at an event.

It’ll be up to you to figure out how you want people to feel when they see your banner and choose the corresponding colors. You should try not to use too many colors since that could make your banner more confusing than you want it to be.

5. Utilize a Font That’s Easy to Read on Your Banner

Most companies put at least a few words on their large banners. They’ll put things like their business names, their slogans, and their websites on them.

If you’re planning on doing this, find a font that will be easy for people to read at an event. In a perfect world, it should be easy to read both up close and from a distance.

It doesn’t matter how big you make words. If the font that’s used to write them out isn’t decipherable, it’s not going to matter.

6. Make Sure Your Company Logo Is Prominently Positioned on Your Banner

Your company logo is one of the most important marketing tools you have. You should stick your logo on everything that you create, including banners.

You should avoid sticking it in some corner of your banner where people won’t look, too. You want your logo to be front and center where everyone will see it as soon as they look at your banner.

By doing this, you’ll build up your brand recognition. People won’t have any trouble identifying which company is associated with your banner.

7. Trust the Best Company to Bring Your Banner to Life

Designing the perfect banner for an event is only half the battle. You also need to hire the right company to take your designs and bring them to life.

View here to learn more about a company that can help you make the most of the large banners that you’re creating.

Let Large Banners Set the Right Tone for Your Company at Events

When your company is in attendance at an event, you want to make sure that you and your employees mix and mingle with people to make your presence felt. But you also want to make your presence felt without having to say a single word.

Large banners can help make this possible. You can communicate with everyone at an event without actually talking to them through banners. They’ll help set the tone for your company and show others what you’re all about.

Check out our blog for some useful tips on incorporating a great logo into your banners and other marketing tools.

The world of business is evolving all the time, many of the most recent innovations have to do with the internet. Today, about 17% of sales are done online.

Therefore, the importance of website design cannot be emphasized enough. Having an organized, navigable website with a decent logo can be the difference between a successful business and an unsuccessful one.

Unfortunately, most of us are not computer technicians or experts on the world wide web, so making a good website can seem like a daunting task.

The good news is that you’re not alone. We’ve made a list of some features that every website should have (and why) in the paragraphs below.

1. Business Information

The first thing anybody should know when visiting your website is why it exists. Do you sell cakes? Used cars? Legal services? The purpose of your business should be clear almost instantly.

The purpose of your business should be clear on the front page and in the domain name. If you sell bouncy castles, for instance, bouncekingdom.com would be a great domain name. A more vague name like aircastles.com would not be as good.

Not only will you need to communicate the purpose of your business, but other information should be easy to find as well. If your company has a logo, it should be visible on every page, without taking attention away from everything else.

It should also be easy to get a hold of the business. Usually, this is done through the use of a ‘contact us’ page. Most websites display these prominently so that the customer will be able to reach out to them without any difficulty.

If you’re looking for a company to help with web design Richmond, Virginia is a great place to start.

2. Other Content

In the earlier days of the internet, having a website that was exclusively about business was common. However, recent years have seen the rise of a new trend, often referred to as link building or search engine optimization.

The basic idea behind this is to put articles on your website related to your particular business or industry. By sharing relevant advice and information, you can use the sheer power of human curiosity to increase your website traffic.

This may seem like a strange tactic, but it works, especially for small businesses.

Maybe Valentine’s Day is coming up, and I’m not in the market for flowers, or an engagement ring, or any related gifts. However, I see an article on the origin of Valentine’s Day, and now I visit the website just to learn more.

3. Mobile Friendly

Since late 2016, mobile browsing has consistently accounted for roughly half of all internet use. If your website isn’t capable of being navigated from a phone or other device, you’ve already lost a gigantic customer base.

Whatever website design you end up going with, mobile use needs to be a necessity.

The Importance of Website Design

The importance of website design must be understood when running any kind of business. We’ve mentioned only a few of the things your website must have above, but there’s more out there.

We encourage you to do more research on your own. 

If you want to know more about business logos or are looking to have one made, please check out the rest of our site.

There are as many different kinds of logos as there are colors and styles.

With so many out on the market, how do you even begin to make a good and memorable travel logo design?

We’re here to help you figure that out! Read on to learn more!

1. Share the Excitement

When a person is on the look out for a great vacation, they want it to be stress-free and full of fun adventures.

You want your logo to jump out at your customers and let them practically feel what it would be to travel with you. Your logo is one of the very first things a customer will see when researching your company, so it has to make a lasting impression.

Don’t be afraid to have a lot of fun when it comes to a travel logo design. If you’re having fun making it, other people will be able to feel that excitement.

2. Showcase the Location

Share bits and pieces of the location your customers will be traveling to. Not only will it make for an interesting and unique logo, but it will also give them a taste that makes them want more.

Be sure to pick out certain traits about your location that really show off its best qualities. For example, a travel logo design for a cruise to Australia would be completely different from one meant for a Saigon tour.

Show off what makes your location special by sharing it in your logo.

3. Font Choice

Use the font in your logo to portray the type of style your company is all about. Each kind of font can give off a different type of feeling, so make sure to choose one that works best.

If you offer a more business-like kind of service, then using bold and professional text styles would be best. However, if your audience is mostly families with kids, then you should try to make use of loose and cartoon-like fonts that really give off the feeling of fun and joy.

4. Bright Colors

All colors invoke different kinds of emotions to their viewers subconsciously. You should keep that in mind when coming up with your logo so that you can be certain to give off the exact kind of emotion you want your customers to feel.

In general, we’d suggest bright and bold colors that can give a feeling of happiness and fun. Although you should try to match the colors with bits of your company’s chosen colors so that it can help to build up your branding at the same time.

5. Give a Message

A good logo tells a story. For a travel-specific logo, this trait is even more important. Everyone loves a good story, and it’s up to you to provide one to your customers.

Figure out what you want your company to represent, what you want to really tell people. Then find a way to incorporate that into your logo design.

A logo is a quick way to shine a spotlight on all the best things about your company and what you can offer to your customers.

You Don’t Have to Go Far to Create a Great Travel Logo Design

With all of this, you have the equipment you need to start designing that perfect logo that your customers will love. Just remember to try and have a little fun with it and the rest will come naturally!

Having some trouble? We can help!

Got a new logo for your company shirt? Are you planning to distribute corporate giveaways with your brand on it? Need to make your brand more visible?

The answer is effective logo placement.

It’s not enough to put your company details on your promotional items. Having the perfect logo placement will do the trick.

Below, we have some do’s and don’ts of logo placement for your business.

1. Do Make Your Logos Visible

The purpose of a logo is to be the face of a brand or company. Excellent logo placement will increase brand visibility and awareness. This is why you often see logos in high areas of packaging.

Take notice of the parts of a garment that is most visible at first glance. Often, it’s the chest and upper back area. You can also apply this to items such as mugs, packaging, and more.

For example, your printing business needs to print a security logo design for a security company t-shirt. Security company employees give off a feel of authority when you make the logo very visible. Don’t hide it on the lower right side of the shirt or at the buttocks area.

2. Do Use Materials that Show Logos Best

A bad company logo may only look bad because of its placement. Logo placement extends to the kind of material you choose. If you are a clothes designer, you should know different types of fabrics you can get logos printed on.

Logo printing businesses know which materials will work best with their printers. This includes bags, accessories, and most other promotional items. Or, check out promotional giveaway stores that offer printing and bulk items.

If it’s not something you can print logos on, you can resort to engravement, stickers, or decals. If you own a business that creates your own products, you may want to put logos on your machinery too. It makes your workshop look professional.

3. Do Consider the Best Logo Size

Having too big a logo on a product can make your company look small. Consumers may also understand it as you ‘shouting’ your brand at them. Instead of enticing customers, you might drive them away with this ‘in your face’ approach.

This is why you need to pick out the correct size for your logo. With size, you also need to consider its location. Is it at the corner or smack-dab in the center?

This applies to t-shirt printing. You likely have a range of sizes available for your employees. For smaller shirts, you may need to resize your logo so it doesn’t look too large.

Get a designer’s opinion on your sizing. People at logo printing businesses may also have opinions worth listening to since they’ve seen a lot of designs. Do note that some printers may not be able to print your logo if it’s too large.

4. Do Think Outside the Box

Get your creativity stirring! Look at something common and find a way to make it unusual. Make your logo placement unexpected and interesting.

Do you own a bar? Get a custom ice molder where you can put your logo on ice.

Or, put your brand on someone.

Are you looking to bring your logo to social media? Hire an influencer or a model. Get them to paint their logo on their body (or face).

Next, let them do some amazing things. Don’t have the walk around the street with a camera crew. Get them to skydive or perform some awesome calisthenics stunts.

Use unusual promotional items like power banks. Make sure to customize them with your logo before you give them away! Learn more here regarding small business giveaway items.

5. Don’t Print the Logo Over Zippers

It’s risky for your logo to meet a zipper. For one, your printers are not going to survive very long after printing over the zipper teeth. Another reason is that your logo won’t look pretty after the process.

When you’re printing a logo on a jacket, avoid placing your logo in the middle where the zipper often goes. Also, avoid pockets and seams when you can. These parts of a garment have a thickness that isn’t constant with the rest of the garment.

Printing over these areas will break or mess up your logo. These kinds of mistakes make your apparel look unprofessional. It will end up as a waste of time and resources.

Often, printing over pockets and seams involve manual effort, which is painting the shirt. If you’re willing to raise the price for the aesthetic, do so. Note that your customers might not so be sure the product will be worth the price tag.

6. Don’t Always Place Your Logo on the Right or Top

The power of logo placement on human memory is remarkable. Placed on the right spot, it either sticks to people’s minds or fades from them. Intricate or beautiful designs may not matter with the wrong placement.

Consider the direction of how you read. When your customers read from the left first, it’s natural for their eyes to look left first. And since most logos are on the left side of a shirt, it’s where people expect them to be.

Notice also how popular brands place logos high on their packaging. Smaller businesses might do this to increase brand visibility. And yet, it may be better to lower or center their logos.

The bottom line: left is best. This also applies to items and website headers. The bottom line for brand packaging, use strategic logo placement.

7. Don’t Forget to Double Check

Logo placement is an important part of giving awareness to a brand. This is why you must look at all angles people could view your logo. If you don’t check, you might end up doing the opposite of promoting your brand.

An example of this is the Turkish Airlines ad posted at the side of an escalator. Because of the brand placement, the airplane in the ad seems to be crashing into a marble floor. It’s funny but it’s also an easy mistake to make.

Although that example isn’t logo misplacement, it’s something to learn from. The key is to take a careful look at your location. Get a second opinion from someone else, if possible, with a unique point of view of things.

Remember this: if it looks weird, it most likely is.

Increase Your Brand Awareness with the Perfect Logo Placement!

That is our quick logo placement guide. We hope it was helpful and informative! Now, you know where to put your logo.

This doesn’t mean you limit your logo placement; this is only a guide. Be creative still and think outside the box to make your logo placement unique. Whimsical and fascinating logo placement is a great way to catch attention.

Want to know how to best market your brand with a single image?

Your logo may be too simple or uninteresting. Check out our guide to walk you through the process of designing a logo and make your company stand out.