With close to 90,000 accounting firms in the United States, you need to do everything possible to set yours apart from the competition.
You likely already know just how crucial branding is to the success of your firm. But good branding and client recognition both depend on one crucial foundation: your accounting logo.
What does it take to create an accounting logo that’s unique, branded, and eye-catching (while remaining professional?)
Read this post to find out!
1. Keep It Professional
Always remember that there’s a difference between thinking outside of the box and doing a disservice to your brand by going too far.
You can still create an eye-catching logo without relying on images of someone holding a bag of money or being showered in dollar bills. These images wouldn’t work for those trading stocks, either.
Inside of getting a little bit too wild with images and colors, focus on font/typography to distinguish your firm. You can create a font that’s all your own, or play around with ones already out there.
Also, keep in mind that relying on cliched images like columns, cityscapes, or official seals doesn’t make you look professional, either. If you use the same imagery as everyone else, how will your customer know your firm is a cut above the rest?
2. Ensure It Can Be Easily Resized
Especially as an accounting firm, it’s likely that your logo will go on all different types of things.
Your business cards, your website, even the front of your building. When you create your logo, make sure the text and images you use can be easily resized.
Choosing a logo that works with many sizes, surfaces, and backgrounds will help you to increase your brand recognition and keep you looking professional.
An easily resizable logo also makes updating it in the future much easier — you can tweak it and make small changes to get a fresh look.
Case in point?
Apple’s famous apple has been shown in a variety of colors, shapes, and sizes over the years.
3. Minimalism Is Best
First of all, a more minimal design communicates to customers that your services are good enough to stand on their own. It also implies that you’ve already built a solid reputation.
If you try to squeeze too much into your logo, it just ends up looking overcrowded. If you go wild with colors, it can be difficult to read.
To keep things clean, use lots of negative space in your design. Also, remember that there’s nothing wrong with black and white. Especially since minimalism is trendy now, you’ll strike the perfect balance between in-the-moment and ultra-professional.
Ready to Create Your Accounting Logo?
Thanks to this post, you now have a much better idea of what it takes to create a perfect accounting logo.
You might even have more than one in mind!
To test out different options, and to get a sense of which colors and fonts work the best for your firm, try our free online logo maker tool.
For more advice on how to create winning logos, check out our blog.