When it comes to the logo for your resume writing service, you’ll need to go big or go home. Business logos are often the first things potential clients will see, so yours needs to make a statement.
There are lots of details to consider when creating your logo, but happily, we’ve got you covered. We’ve put together a list of 11 steps from conception to completion, that’ll make designing your logo as easy as pie.
Keep reading to find out how.
1. Think of Your Audience First
Before you do a single thing, get out your notepad (digital or paper, whatever floats your boat), and get into the mind of your ideal client.
To define your target market, you’ll need to ask–and answer–questions like:
- Where do they live?
- How much do they earn?
- What do they do each day?
- How do they find stuff out?
- Do they have a certain way of speaking?
- What kind of vocabulary do they use?
Once you have your answers, it’s time to move on.
It’s All About Them (Like It or Not)
The key thing to remember here is, what your clients would want and like is way more important than your own personal preferences.
For example, you might like the cutesy, kawaii-with-lots-of-fuzzy-pandas-and-smiley-popsicles kind of style. But if you’re marketing to professionals in need of a high-end resume writing service, a cute fuzzy logo isn’t going to cut it.
On the other hand, if you’re reaching out to prospects fresh-out-college, then something cool and a little more laid-back might be just what the doctor ordered.
2. Check Out the Competition
Next thing to do is to go online and check out your neighboring resume writing service websites. There, you’ll be able to take a good look at their logos and the kind of customers they appeal to.
What can you learn from your competitors? Is there a certain pattern in the style they use? Are crisp, clean lines all the rage with your client base, or do they prefer something a little softer?
You’ll also want to focus on who of your competition is the most successful. Chances are, their logo is one that sticks in the consumer’s mind. So, take note and learn from their successes. That could be you, one day.
3. Brainstorm with a Pencil
Now you’ve got an idea of who you’re trying to attract and what’s worked so far, you can start to design your logo for your resume writing service.
Again, take out your pad and pencil (it could be an Apple pencil, we don’t mind), and go to town. You want to get every line and curve, every thought and lightbulb idea onto that sheet of paper.
From steps 1 and 2, you’ll probably have a good idea of what you’re aiming for. Now, the only limit is your imagination, so draw everything that comes to mind.
As you move down through our list, it’ll be easier to narrow down which design is the one for you.
4. Keep It Simple
You want your logo to be memorable, and to make it stick you’ll need to keep it simple.
The best logos use minimal colors, symbols, and text, but make the biggest statement. Love them or hate them, brands like McDonald’s, Apple and Starbucks have got it right.
These 3 brands use just 2 colors in their logo, simple shapes, and no text. Well, unless you count Starbucks, whose instantly recognizable typeface is a logo in itself.
The point we’re making is, keep fuss to a minimal. Your logo represents your brilliant, professional and easy-to-use service. Unnecessary clutter will take away from that message and put potential clients off.
5. Keep It Clear
When creating a logo for your resume writing service, you need to send a clear message to your clients about what it is you do. So, think about the exact service you’ll be giving your customers, and tailor your logo accordingly.
The Ultimate Medical Academy, for example, has a clear and comprehensive resume-writing guide. The guide tells readers exactly what their resume should look like.
In the same way, write down a clear description of your service, and what your client should expect from it. Now, incorporate that clear message into your logo.
6. Tell Them Your Name
The full version of your logo should include the name of your resume writing service. You want people to know what you’re called, and for your company name to stick in their mind.
After all, before he was The Artist Formerly Known As Prince, Prince was, well, “Prince.” It was his brand name, catchy and memorable and cool. It was only after he got super-famous he could drop the name without a backward glance.
So, if your resume writing service gets so massively famous that the world will already know who you are, then great. But, for now, use your company name.
7. Go Bold and Stand Out from the Crowd
You could stay conservative and use a sheet of paper as part of your resume writing service logo. It’s safe, recognizable and easy to remember, after all.
But, if you’re itching to think outside the box and be a little more daring, then you can do that, too.
Think Outside the Box…
You can still incorporate paper into your logo, but instead of a pristine sheet, maybe turn it into something else. A crumpled ball of paper, a pretty paper airplane or an origami bird all have something in common: they’re made of paper.
Another tool you can use is that of hidden images. Hidden images show intelligence and creativity, which will definitely strike a chord with many in your target audience.
… Or, Go Nuts
If you’re determined to go even bolder, though, then we tip our hats to you. The 3 brands we mentioned before did just that, and with great success.
Apple used a simple logo that seems predictable, except for one thing: the bite mark in that humble apple is iconic. Take a look at it–you’ll see what we mean.
And McDonalds’ logo is just a take off the first letter of their name, but it makes a huge statement.
Starbucks, though, takes the prize for one of the world’s most successful and obscure logos. Who’d have thought of associating a mermaid with a cup of joe? Not us, but it works.
8. Choose Your Colors Wisely
You’ve fleshed out the bare bones of your logo idea, and your resume writing service is getting its mascot. But before you go full-steam ahead, you need to think about colors.
It’s easy to think, I’ll just pick the colors I like. There’s a little more to it than that. For one thing, it’s very likely that the colors you use in your logo will also be used across your website, in your stationery, and any merchandise you might produce.
Another thing you have to think about though is, where will your logo be displayed? If it’s solely web-based, then the colors you use won’t matter as much.
If your logo will be printed, either in color or black and white, though, the colors you choose will make a difference. Pale shades or fainter colors don’t pick up well in black and white and can be difficult to match even for a color printer.
9. A Picture Speaks a Thousand Words…
Now you’re coming to your final choice of logo image, and it’s going to give your resume writing service wings to fly all over the internet.
So, take another look at the ideas you’ve come up with and make sure you’re choosing the right logo for your business. Does the image say what you want it to? Will people look at it and know what it is you do?
Look at your choice critically and get some outside advice. Trusted friends and family will be able to give you the critiquing you need so you can tweak your logo to perfectly reflect your service.
10. …But Your Typeface Makes All the Difference
You’ve got your image locked down and that is a feat, so give yourself a mighty pat on the back!
The last thing you need to choose is the right typeface that’ll bring your image to life and tell the world who you are.
When choosing your final font, it needs to be:
- Extremely readable
- Easy to scale up and down in size and weight
- Well-balanced with your image
- Fits your business ethos
Your font says a lot about you and will provide many of your customers with the first impression of your business.
11. Make It a Vector SVG Graphic
The final step in the process will get you the most beautiful and user-friendly logo of them all.
Once you’ve got the exact design of your logo down pat, you’ll need to make it digital. The way to do that is to make it a vector graphic.
Vector images are different from traditional JPEGs because you can scale them down or scale them up, all the way to infinity. And you won’t lose a single pixel.
With our premium logo-creation pack, you’ll get full branding with VSG graphics, so you can use your logo on absolutely anything.
The Perfect Logo for Your Resume Writing Service
Your business logo is one of the first things potential customers will see, and it speaks volumes about you and your company.
Make your logo say exactly what you want it to so it’ll appeal to the target market you’re aiming at. Go for substance over style, keep it clear and simple, but don’t think it needs to be boring.
Instead, keep our 11 steps clear in mind, and you’ll soon have the perfect business for your resume writing service.
What are you waiting for? Check out our tutorial on how to create your free logo now.