Does your current logo communicate the right message? Logos are how fans recognize your team, so they should be handled with great care and attention.
Looking to revamp your sports logo design? Want to design a logo that perfectly portrays the heart of your team?
If so, read on for useful tips for creating a sports logo.
1. Focus on Timelessness
Logos cannot be changed easily. While players and coaches may come and go, your sports team logo stays the same.
Your logo will be the longest player on the team!
This means your logo needs to be timeless. It should be meaningful now and in the future and adapt to your evolving team.
2. Color Matters
Color is one of the most important pieces of a sports logo design. Chances are your team has set colors already. These colors are the starting ground for your design.
When working with colors, the scheme you choose should flow nicely and compliment rather than distract. Use colors that flow with each other and the original team colors.
3. Think About Variations
Rarely do sports teams have just one logo. While your team will have one primary logo, having variations can better your brand.
When creating variations, ensure you make subtle changes such as:
- A different background color
- Adding text
- Making a small change to the team mascot
4. Focus on the Sport
Your logo should easily identify the sport that your team plays.
Need a logo for a baseball team? Consider using a baseball bat or a ball. You could also use a diamond shape to represent the field.
If you’re creating a basketball team logo, incorporate a ball or a net. Court lines are also a fun idea.
5. Focus on Uniqueness
Chances are there are dozens of local sports teams. What will make your team’s logo memorable?
You definitely don’t want your logo to be confused with another team’s!
Before designing a logo, take a look at other sports organizations. Make note of their mascots and colors. This helps to narrow down your design options and can give you inspiration.
No matter if your logo is on an AFL Premiership odds website or on football jerseys, it must communicate the right message.
6. Represent Motion
Movement and sports go hand-in-hand. Use your logo to mimic motion.
Unsure how to portray motion in a flat image? There are plenty of options including:
- Outburst graphics
Do a quick Google search for more ideas.
7. Use a Bold Font
Aside from the team mascot, the identification of the team name is most important. This should be front and center in the sports logo you create.
The font you choose for your logo should be bold. Thin and cursive fonts don’t pop on jerseys or hats.
Need font ideas? There are tons of free fonts online.
Sports Logo Design Made Easy
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Our logo generator makes branding much less time-consuming.
In just 10 minutes, you can create an amazing sports logo. The best part? We also offer full branding!
Display your new logo on your team website, jerseys, and more.
Don’t go any longer with a less than stellar logo!
Contact us today to get started.