Are you looking to design a new spa logo?
Whether you’re re-branding or getting ready for your grand opening, your logo needs to do a lot in a small space. It needs to make your clients feel calm and relaxed.
Remember that your logo sets the tone for your business and helps you to attract the right clientele.
Read on to learn more about how to create the perfect spa logo, no matter which phase of business you’re currently in.
Make Your Branding Consistent
There are lots of different kinds of spa experiences. Your logo needs to make it clear to clients the kinds of services you provide. Are you an in-and-out spa, or are you aiming for a more luxury, high-end feel?
No matter the types of services you provide, your logo needs to work to communicate the overall feeling of your spa. Your logo is the core of your entire branding strategy. If you have a website and a social media presence, you need to ensure your logo is consistent with how you’ve presented yourself online.
You must also set yourself apart from your competition.
Most spa logos are clean, minimal, and unique.
Here are some things to consider when creating a calming logo that’s also unique.
Choosing The Right Spa Logo
When designing your logo, the key is to make sure that the tone of the logo matches the overall experience for customers.
Believe it or not, color plays a huge role here. After all, color evokes emotion.
Emotion is very important in spa environments. Spas are meant to help customers feel relax and rejuvenated.
Your logo needs to call to mind an oasis and an escape. In short, it has to create an alternate world. Choosing the right colors can help you to do that.
There are different meanings for different shades of color, and you’ll want the perfect combination.
While bright oranges and reds may get customers’ attention, they’re not going to set the soothing tone you’re looking for. Instead, go with blues and greens. Read on to learn more about the specifics of color.
Primary Colors in a Spa Logo
To get people perked up and active, primary colors are the way to go.
However, it may not be ideal for a spa.
You can choose softer tones of these colors if you want to create the same energy. For example, the color pink is soft and feminine. This could be a great choice to attract more women and cosmetic clients.
Light blues, yellows, and greens also evoke positive emotions and calmer vibes.
The color yellow has many different purposes.
You can consider it a neutral and happy color that promotes a sense of healing. It also increases clients’ focus and attention. This can promote happiness and relaxation. To keep things neutral, stick with a softer shade of yellow. No neons, please.
Relaxing and Refreshing
The two most relaxing colors are blue and green.
After a calming massage, lighter shades of these colors can help clients feel refreshed. Blues are reminiscent of clear skies and calm waters.
You want to be sure that none of these colors reach a point of blandness or boredom. Play around with different hues to find the most vibrant one.
For example, look at the logo of SkinStyle Global. It uses two complimentary blue colors to show the outline of a woman’s face in total relaxation and bliss. It’s hard not to want to be in her position when viewing the logo.
Ready To Create Your Logo?
You can go in many different directions to design the right logo. Try making your own spa logo today! Your options are endless!