When it comes to logo design, there are a number of factors to consider. You’ll need to decide if you want to create a custom image, or use an interesting font. But above all, don’t neglect the importance of color!
The Meaning Behind Logo Colors
Neuroscience tells us that certain colors can have specific effects on our emotions and thoughts.
Even if we’re not consciously aware of it, the look and design of a product or logo have a major impact on whether or not we buy it.
For example, red is a color for risk-takers. It exudes power, energy, and passion. There’s a reason so many sports cars are painted this color.
Yellow is a similarly intense color, though it’s effects and associations can be varied. While it may convey cheerfulness and hope – it’s also associated with cowards.
Knowing the various meanings and undertones of different colors can help decide which colors best represent your brand. So, before choosing a logo color, think about how you want people to feel about your brand.
Applying Color Science to Your Skincare Line
When designing logos for a Skin Care line, you can’t overlook the importance of color.
If you want a product package that instills a sense of trust and calm, blue is a good color to choose.
Green is also a good color for skincare since it’s commonly associated with health and nature. Most people look for personal care products that promote good health and have natural ingredients. The color green provides a perfect balance in this sense.
If you have a high-end product, or want to put across a high degree of knowledge and leadership in the skincare industry, purple might be the color of choice.
Purple has been associated with royalty for years. It is also often associated with wisdom and longevity. For this reason, it’s a popular choice for beauty products.
Avoiding Color Overload in Logo Design
One word of caution when designing your skincare logos – don’t overdo it!
Even if you come up with a number of words or thoughts that represent your brand, don’t include every color.
Overloading your logo with different fonts, designs, and colors can confuse your audience. Choose one overarching theme, and select the right options to get that theme across. Similarly, don’t choose a color simply because it’s the “color of the year” or on trend at the moment. Trends change quickly, and you want to create a skincare logo that is always in style.
So, What’s the Most Appealing Color for Your Skincare Logo?
Unfortunately, that’s not a question that can be answered in a blog post. Do some research into your target market and how you want your skincare line to be perceived.
From there, think of some color combinations that will get these points across while accurately representing your product.
Once you have your colors chosen, you can think about the types of graphics you can create around them.
If you need some help choosing the right colors or logos, feel free to reach out to us for guidance.