How does it feel to be let down by a company you trust?
Obviously, it feels pretty terrible — you thought there was a level of understanding where there was none. When that trust is shattered, it can not only affect that one singular experience but the rest of a customer’s experiences in that field. They’ll probably think about that experience every time they use a similar business.
When that trust is shattered, it can not only affect that one singular experience but the rest of a customer’s experiences in that field. They’ll probably think about that experience every time they use a similar business.
When it comes to luxury real estate, customers are buying high-dollar property. This isn’t something to be taken lightly. Customers may even be putting their livelihoods into these properties.
That’s why it’s important to make sure you’re credible from step one: your luxury real estate logo.
Still not sure why credibility matters? Worried about creating a credible logo?
Don’t worry — this article will tell you about why credibility matters to your luxury real estate logo, as well as design steps for creating a trustworthy brand identity.
Let’s get into it.
Why Create a Credible Luxury Real Estate Logo?
It’s important to think like a customer.
One of the first things that people look for when looking into businesses and brands is reviews; they want to know what the reputation of the business is.
Your luxury real estate logo becomes the first point of contact. You want your logo to contain meaning that establishes your brand as a trustworthy one. With a credibility-designed logo, you can influence customers before they’ve even shaken your hand.
Your credibility becomes even more important in luxury markets. Customers are spending a lot of money. The company Kensington Morocco sells luxury villas. You can bet their clients don’t just want any random person off the street helping them.
Let’s look into some luxury real estate logo design tips.
Building a Foundation
The first thing to think about is the base of your logo. What image will you be sending?
Usually, this is something related to the business itself. In terms of real estate, you might look for a house logo, or perhaps a “sold” sign.
Planning Your Meaning
The next step is to plan out what meaning you want your logo to portray.
What traits are you trying to tell customers about? Perhaps you want to say that your brand is “trustworthy” and “capable.” Or maybe you want to go a different direction and go with “friendly” and “helpful.”
Regardless of the message, you need to plan out your logo’s meaning.
Blending Images and Meaning
When creating a logo, the image you’ve chosen and the meaning you’ve planned need to come together. Essentially, you’re adding non-verbal details to your image.
For example, if your meaning is “trustworthy,” a logo that portrays two cupped hands holding a home works to show this meaning.
Don’t forget to look into color theory and how color influences people — this is an important part of logo design.
If you’re thinking about your brand’s image and meaning, your brand will start building a trustworthy image instantly.
If you’re having trouble getting started on your logo, let us help you. Start here for free and start establishing your brand’s credibility.