Logo design is vital for every business. Your logo is the first piece of imagery your customers look at and is their tool for identifying your brand.
Most businesses stress over several logo aspects: the font, the design, etc. But few businesses stress over a major detail: color.
Color can make a person feel different ways.
If you want your customers to convey a certain feeling, research color psychology. This is key when creating a logo for a food company; you want your customers feeling hungry, happy, and satisfied.
If you’re creating a food logo design, here’s a look at each color and what it entails. Here’s your guide to choosing the best color for your logo.
Red is one of the most diverse colors in color psychology. Red conveys passion but it also conveys dominance and strength. When someone looks at the color red, they feel very strong emotions. But these emotions can lead to hunger.
Admit it: you love food. For lots of people, food is their passion. Hunger is a dominating emotion, which represents red’s dominating influence.
Red is a popular logo design choice because the color attracts attention. When you see a glimpse of red hue, you become interested in the logo.
Red also has powerful physical effects. This includes increased metabolism and blood pressure. For food logo design, looking at red imagery can boost your appetite!
Lots of food and beverage companies use orange in their logo. That’s because orange reminds you of hunger and thirst. When you see the color orange, you think of a refreshing tangerine or a delicious sweet potato.
Orange is also a vivid color. Like red, you naturally gravitate toward the color orange.
But rather than convey dominance and passion, orange conveys warmth and comfort.
Compare orange to a homecooked meal and red is scarfing down a burger. This is why lots of restaurants use orange in their logo.
Cooks are especially prone to the color orange. Orange ignites creativity — and who better to indulge in the creativity of food than a cook? If you create kitchen utensils, orange is a great color to use in your logo.
But there are issues when using orange as a logo. Different print media display orange differently; this includes on the web, on paper, and on television. If you want to use orange in your logo, discuss your options with a graphic designer.
There are two colors that food brands commonly use for their logos: red and yellow. Red was mentioned, but now it’s yellow’s time to shine. Yellow is an intense color, therefore it attracts intense emotions.
Yellow is beneficial because it’s attention-grabbing and conveys feelings of happiness. Yellow also represents food attributes: the sun helps food grow and delicious foods such as corn and lemons are yellow.
Like orange, yellow can be rough on logos. If you decide to use yellow in your food logo design, combine yellow with another color. Yellow is hard on the eyes and is difficult to read.
When mixed with a dark color such as black, yellow help brighten up the design.
If you have an eco-friendly, vegan or humane food brand, green is the color you should choose. In this modern day, green is all about the earth. When someone looks at the color green, they feel a sense of joy and satisfaction.
But make sure you discuss your green logo with a graphic designer. Green is a powerful color; therefore, certain shades can seem unappetizing.
Blue is the epitome of a cool tone. This color activates relaxation and serenity. Not exactly a color you want to use in your food logo design.
But some logos look great with blue. For example, blue does great with seafood. Fish come from the ocean, which is blue. Therefore, blue is fitting. But if you run a farm, a blue logo won’t match as well.
Purple and Violet
Purple is one of the most difficult colors to use with food logo design. This color is another cool tone, which is always difficult in food industries. Purple also conveys imagination and spirituality, which aren’t very appetizing emotions.
Like green, purple is great for food brands with humane value. Purple activates your psychic senses and your morality. It helps you become a humanitarian and ignites compassion.
While a fully purple logo won’t convey much strength, adding purple hues will make your logo more powerful.
Black and White
If logo designers are unsure of which colors to choose, they go with black. Do you wonder why the little black dress is a wardrobe staple? Black looks good on everyone and is perfect for any occasion.
This idea applies to logo design. Black is legible, always makes the perfect font color, and can be used as an outline for an image.
But there are times when your logo is placed on a dark image. Therefore, have the same logo available in white.
While both colors aren’t “food-friendly,” you can easily draw an outline of a food-inspired image.
Browns are often used for eco-friendly food brands and farms. Brown signifies the earth; it’s wholesome and natural. When someone looks at the color brown, they think of the soil that grows their food.
But brown can also be unappetizing. If you use brown, combine other colors such as green and yellow for an earthy feel.
But foodies also associate chocolate with another food source: chocolate. If you make chocolate, dark brown or brown-black is always appropriate for chocolatiers.
Pink doesn’t invoke feelings such as hunger but can work in food logo design.
Pink represents femininity, love, and understanding. But pink also reminds us of some tasty treats: cotton candy, bubblegum, and even strawberry flavors all have a pink color.
If you’re in the sweets business, a pink logo will activate a sweet tooth.
Time to Use These Yummy Colors for Food Logo Design
When you promote your food brand, you want your customers feeling their taste buds go wild.
Pictures and videos of food do the trick, but you can activate this sense with your company’s logo. The secret to this effect is choosing the right color.
If you can’t decide which color to use, a designer can point you in the right direction. Or, you can make your logo online. Get started here.