The right couple’s retreat logo can have a huge impact on your business.
Sometimes, companies get it right on the first try and never have to look back (think Nike.) But more often than not, a logo has to be revisited to keep up with the changes in your company and the changes in the market.
This is especially true if your business has been around for a while. A logo created in 1983 probably isn’t speaking to an audience in 2017.
Redesigning a new logo for your couple’s retreat may seem like a daunting task. But giving your logo a new lease on life can pay off significantly.
But before you bust out the drawing board, take some time to consider if a redesign is really what you need.
Asking yourself the following questions will help you determine if a new logo is really right for you:
Has Your Business Changed or Expanded?
Think about what you offer during your couple counseling retreats.
Has anything changed recently?
For example, have you recently added new services? Have you expanded the location options for your retreats? Or, maybe you’ve included a religious element to your retreats?
If your business has changed or expanded in any way, it may be time to consider changing your logo to reflect that.
Do You Have New Competition?
As divorce is becoming more prevalent, more people are realizing the importance of working on their marriages and relationships.
This means that couple’s retreats are increasing in popularity. If you were at the top of your game ten years ago, it’s likely that you’ve now got some serious competition.
Redesigning your logo can help show your prospective customers that you’re up-to-date. Prove that your retreat is worthy of consideration.
Are You Speaking to a New Audience?
You’ve probably got a handful of loyal followers who rave about your retreats and return every year.
But remember, loyal customers aren’t your only customers. Likely, younger generations are interested in your retreats as well. A logo redesign may be just what you need to connect with this new, younger audience.
Has Your Brand’s Values or Mission Changed?
Likely, your couple’s retreat business has changed over the years.
If this is the case for your retreat programs, then it may be time to create a new logo that reflects these changes.
Is Your Logo Dated?
If your logo was created 10+ years ago, it may be time to give it an update.
A logo that was created decades ago probably doesn’t look very appealing. Plus, there’s a chance it’s not compatible with all of the recently created technological devices that are meant to showcase your couple’s retreat logo.
A data logo also communicates to potential clients that you’re stuck in your ways, or that you just don’t care about evolving. Especially for people trying to work on their marriages, your apparent fear of change isn’t appealing.
Your New Logo: The Takeaway
We hope this article helped you decide whether or not a new logo is right for your couple’s retreat business.
If it is time for an update, be sure to check out our online logo maker for some help.