There are slightly over 2 million bookkeepers in the U.S.
Even though most of them are employed in-house in various companies, some run their own bookkeeping companies.
Whether you’re in the process of establishing your own outfit or already have one up and running, here is why a great bookkeeping logo will be central to your success.
Strike a Great First Impression
We’re built to form quick first impressions of the people and things we meet and see.
In business, it’s no different. The first impression your bookkeeping company gives potential clients influences how they size you up.
How do you ensure your company gives a good first impression? Design an eye-catching logo. Avoid flashy colors. Keep it minimalist.
The next time you’re sending out a proposal, give your company letterhead a second look. If you aren’t satisfied the logo communicates your brand promise at first sight, redesign it.
Demonstrate How Different You’re from Competitors
In tech, a company can secure a contract not because it has a great logo, but because it has a reputation for delivering innovative solutions.
On the other hand, bookkeeping is a fairly straightforward task that doesn’t require any innovation. Most bookkeepers are genuinely competent in maintaining accurate financial records.
To stand out from the pack, you need to offer something more; a strong brand prospective clients would love to be associated with.
A sharp, attractive logo is what you need to prove your uniqueness to potential clients.
Earn Trust and Respect in the Industry
A great bookkeeping logo doesn’t just knock your competitors off the ground, it also earns you their trust and respect.
You see, a lot goes into designing a logo that breathes greatness. Frankly, thousands of bookkeepers have given it a shot and they come short each time.
So when you, somehow, manage to create a logo that’s two or three cuts above the rest, other bookkeepers and even accountants will notice and respect you and your firm.
With a strong command of trust and respect in the industry, your bookkeeping company will quickly evolve into an industry leader. This is a position that can earn you lots of clients.
Showcase Your Creative Side
Really, of all the abilities required of a bookkeeper, creativity ranks among the lowest.
OK. You may need some creativity to customize bookkeeping software to suit your needs, but that’s not even your job. It’s the software provider’s job.
In a profession where people are crunching figures and dealing with paperwork all day, a show of some creativity can win you clients, especially those who work in creative sectors and have a preference for creative people.
What better way to showcase your creative side than having a creative logo for your company?
Your Quest for a Great Bookkeeping Logo Begins Here
Creating a great logo requires a creative mind, a strong sense of color, an intricate understanding of what your brand stands for and, importantly, the right logo making tools.
It could take multiple attempts before you achieve the logo your company deserves, but that’s part of the process.
Don’t give up. Keep reading our blog for fresh design tips, and also keep tinkering with your logo until you hit the mark. Sometimes, greatness does take time!