My Account
  • Logo Maker
  • Register
  • Tutorial
  • Blog
  • Support
  • Logo Maker
  • Register
  • Tutorial
  • Blog
  • Support
Back to homepage Why Your OBGYN Logo Needs a Consumer-Centric Design Posted on June 22, 2017 by Logo Design Tips and Tricks
obgyn logo

With over 33,000 OBGYN practices in the United States, it can sometimes be challenging to set yourself apart from the competition.

Especially in the healthcare field, you need to make it clear that your practice puts patients first. Thanks to the rise in technology, your patients have the potential to access more information about both their health and your practice than ever before.

If your branding strategy, in particular your OBGYN logo, doesn’t emphasize the patient journey and isn’t consumer-centric, your patients will go elsewhere.

Read on to learn how to create an OBGYN logo that stresses a patient-focused approach.

Stress The Patient’s Role

These days, especially due to rising healthcare costs, patients are invested in becoming more directly involved in their healthcare.

Your OBGYN logo should show the patient that your practice emphasizes patient-based preventative care. For example, your logo could include an image of a patient listening to a doctor speak, then taking notes.

It could also include your patient walking through the front doors of your practice.

You might even show an image that illustrates a patient’s journey. This could include something like a woman walking into your practice on one half of the logo and then walking out with a stork over her head (or with a baby bump!)

In short, any image that illustrates a patient taking their healthcare “into their own hands” is positive. You need to show that the patient-doctor relationship is a crucial part of your practice.

Show A Wide Range Of Patients

Again, thanks to the currently precarious (no matter which “side” you’re on) nature of the American healthcare system, many patients are likely unsure if your practice will be able to serve their needs.

Your logo needs to make it clear to potential patients that you serve both a diverse range of clients, as well as a diverse set of medical needs.

You can emphasize this diversity of care in your logo!

For example, you can create an image that illustrates everything an OBGYN practice handles: ConceiveAbilities and other reproductive issues, pelvic exams, breast health…the list goes on.

This will also help patients who may or may not be aware of the many different services an OBGYN provides.

But don’t stop at just a diversity of service. Make sure your logo shows a variety of age ranges and weights. After all, you serve women at every part of their lives.

Create Your OBGYN Logo Today

A customer-centric healthcare practice is as challenging as it is rewarding.

By creating a logo that centers around your customer’s needs, you’ll increase the number of patients you see each year. You’ll also improve relationships with the patients you already have.

Now that you know what your logo should include, you need to make other crucial choices involving font, color, and more. Check out our blog to learn more about the messages your logo will send based on your design choices.

When you’re ready, use our free online logo maker tool to create your own!


Author: Logo Design Tips and Tricks
  • Share:

Leave a comment Cancel reply

Your email address will not be published. Required fields are marked *

* Email will not be shown on the blog.
This is only to notify about reply on your comments.

No Comments

Search


Recent Logo and Design Tips

  • logo designing processA Step by Step Guide to the Logo Designing Process
    Designing a great logo doesn't just happen by magic. Very few people can sit down and draw the perfect logo on the first attempt. For the rest of us mortals, we need to follow a logo designing process. We take a look at how to do it step by step. […]
  • starting a brandBrand New: Your Guide to Starting a Brand from Scratch
    If you're setting up a new business it means that you'll be starting a brand from scratch. Whilst this may seem like a daunting task, this is the perfect opportunity to set your brand up properly from the outset. We take a look at exactly what you need to do. […]
  • 02af4a6c82219feafad0aea1bd71ff6fSmart Signage Design Ideas to Get Customers in Your Front Door
    If you want to boost business for your company or […]
  • 121c9a676ca0334ed4af5705f0a18203How to Create the Perfect Logo for Your Gun Shop That Customers Will Remember
    As of last year, there were 64,417 firearm dealers […]
  • 09858c4a71b30ae4ea48d4bb6d562283These Real Estate Logos Sink the Sale Every Time: What Can You Learn from Them?
    Are you starting up a business in real estate? The […]

Design Resources

  • Branding
  • Design Tips
  • Freebies
  • Infographics
  • Logo Design
  • Logo Inspirations
  • Marketing and Promotion
  • Trends and Curiosities
  • Typography

Logo Categories

  • Abstract Logos
  • Adult Logos
  • Airplane Logos
  • Animal & Pet Logos
  • Appliance Logos
  • Arts & Сrafts Logos
  • Auto Logos
  • Beauty Logos
  • Book Logos
  • Business Logos
  • Children and Toy Logos
  • Cleaning Logos
  • Drug & Alcohol Logos
  • Education Logos
  • Engineering & Construction Logos
  • Equipment Logos
  • Faith Logos
  • Fashion Logos
  • Finance & Accountant Logos
  • Fitness Logos
  • Gambling Logos
  • Game Logos
  • Health Logos
  • Holiday Logos
  • Home Decor Logos
  • Home Repair Logos
  • Insurance Logos
  • Legal & Lawyer Logos
  • Marketing Logos
  • Music Logos
  • Online Logos
  • Outdoor Logos
  • Packaging Logos
  • Party and Event Logos
  • Photography Logos
  • Real Estate Logos
  • Restaurants & Food beverages Logos
  • Retail Logos
  • Safety Logos
  • Sports Logos
  • Tech Logos
  • Travel Logos

More Resources

  • Free Blog Sites
  • Monitor your Website
  • SEO Tools

© 2010-2019 online logo maker. all rights reserved.