Most of us have grown accustomed to the fact that appearances matter (whether we like it or not). The care we place into how we dress and groom ourselves tells people a lot about who we are.

But, the same can be said for brands. Your logo is a crucial part of your brand’s first impression that it makes on your audience, and neglecting a quality design could potentially cause people to not take you seriously.

Logo trends are always changing, though, and it’s important to stay on top of them in 2020.

Not sure where to start? Don’t worry, we’ve got you covered.

Let’s take a look at everything you need to know.

1. Simplicity

In a society where people are constantly exposed to (and often overwhelmed by) an influx of information, simplicity can go a long way. 

This can often mean a color palette of two colors and flat design/copy. For example, a palette of black and navy blue accompanied by the brand name in a company-chosen font is often enough to stand out from your competition.

Since so many brands are in pursuit of doing ‘more,’ sometimes doing less is the best option. 

2. Clean Typography

Luxury brands (or those that come at a premium price) will often benefit most from this. Color is your enemy here, and bold fonts for your brand name are your best friend.

With this trend, a fashion designer may use their brand’s name as a logo with a simple black rectangle behind white text. As previously mentioned, simplicity will be key in 2020. But, utilizing only black and white will convey an aura of grandeur.

For those who need a bit of extra help bringing their ideas to reality, there are plenty of reliable branding services that you can take advantage of.

3. 3D Gradients

On the other end of the spectrum, you can expect to see businesses incorporating both 3D and color gradients into their logo design.

Since this type of logo doesn’t often translate well into print, it’s mostly used by businesses that work in the software or digital marketing industries. As you may expect, it’s rare that you’ll see a logo for these companies on a physical sheet of paper.

If all else fails, though, you could have an alternative logo for print.

4. Throwback Aesthetic

A love for the 80s and 90s has recently seen a resurgence (or perhaps it never fully went away). Cassette tapes, Super 8 cameras, and even vintage-style videogames are relatively commonplace these days.

Brands can take advantage of this by using blocky, colorful text in their logos. Pixel art is also a great way to venture down this path and is sure to capture the attention of those who appreciate the vintage aesthetic.

Keeping up With 2020 Logo Trends Can Seem Difficult

But it doesn’t have to be.

With the above information about logo trends for this year in mind, you’ll be well on your way toward developing one that accurately represents your company in an aesthetically-appealing way.

Want to learn more about how we can help? Feel free to get in touch with us today to see what we can do.

Youtube has over 2 billion users. If you want to get them to subscribe to your channel and watch your videos, you have to set yourself apart from the crowd.

One of the ways you can create a more professional-looking channel and get more views and attention is by having a great logo. Your logo shows up when you post comments on other videos and on your channel.

Keep reading to learn how to make a Youtube logo that will help you stand out.

What Elements to Include

Before we get into how to create your Youtube logo, let’s look at what it should contain. You need to combine these three elements if you want to have an amazing logo for your channel.

Bright Colors

People’s eyes are naturally drawn to bright colors or logos that have great contrast. That’s why you’ll want to pick a couple of bright colors to use in your logo. Make sure they don’t clash and don’t have more than two or three or else your logo could end up being too busy.

Simple Design

Speaking of business, you want your logo to be as simple as possible. Think of the simplicity of Youtube’s logo. It’s just the play button but everybody knows what it means.

It’s also important to remember your logo is small when commenting, so people need to be able to see what it is even when it’s small.

Reflects Your Channel

You also need to pick a logo that accurately reflects what your channel is all about. You may be passionate about cats, but don’t put one in your logo if you’re making a gaming channel. Unless, of course, you’re playing games that involve cats.

How to Make a Youtube Logo

Now let’s get into how to make a logo for Youtube. There are really only two steps involved, so you should be able to make a Youtube logo in a short amount of time.

Coming Up with Ideas

Get out a piece of paper and start drawing. Come up with as many ideas as you can, then start narrowing down your options until you have one that you love. Make sure it has the right colors, is simple, and reflects your channel before considering it a final design.

If you can’t draw, don’t worry. You just need to get your ideas out there for this step.

Creating the Logo

There are many free ways online to make a Youtube logo. Visit one of these sites, and you should be able to work quickly to bring your logo to life. Feel free to keep playing with the colors and design until you have one that you believe is perfect for you and your channel.

Need More Help with Logo Making?

Now you know how to make a Youtube logo that can help your channel be more unique and bring in more people to watch your videos and subscribe. As you can see, it takes just a few important elements to put together a great logo.

If you want more help with making a logo for Youtube or anything else, keep reading our blog. It’s full of information that will help you design the most amazing logo for any project.

Any type of creative business needs to have cutting edge branding material. Even if they provide non-graphic services, such as content, the way they look online has a huge impact on their reputation.

All brand personas start with a logo. This symbol is a unique identifier that forms a mental connection between a business and consumers. A well-crafted logo requires precision, and having a fast, responsive computer—free from unnecessary files and slowdowns—can make the design process much easier. Using CleanMyMac to declutter your system can help you focus on creativity without technical interruptions.

If you own a creative organization, it’s critical to design an ideal logo before you fully brand yourself. Your logo will be a constant on all your marketing materials.

Keep reading to learn seven tips for creating a logo that sets you apart.

1. Understand Your Brand

It’s easy to jump the gun on your logo design because you want to get the process over with. However, it’s important you first understand your brand. This means pinpointing your target audience.

Think about what type of people require your service. If it helps, make a list of reasons why a person would hire you. Doing so will help expose your target client.

Then, think about your industry. Does your product create an emotional response or is it strictly technical? This factor has a huge impact on the vibe your logo should convey.

Finally, consider what your business is all about. If you’re forward-thinking, your logo should be ultra-modern. If you’re traditional, you may be able to get away with a classic approach to branding.

2. It’s All About Style

Once you’ve nailed down what kind of branding approach you’re going to take, you can start thinking about logo style. This refers to the aesthetic your logo design will have.

If you’re not in the graphic design industry, it’ll surprise you how many logo styles are out there. Professional designers can take things in any direction.

You may opt for a pictorial mark, which is a symbol used to represent your business. On the other side of the spectrum, a wood mark incorporates the name of your business.

If you want to convey a fun, playful tone, consider using a mascot as your logo. You could also go abstract and use geometric shapes that send an effective message.

This can be a tough decision, so don’t hesitate to hire a creative agency to help you out.

3. Embrace Simplicity

Many businesses make the mistake of trying to “wow” their audience with a logo. The result is often overwhelming to the eye, which is a no-no when it comes to logo design.

The opposite approach (simplicity) is better. A clean, subtle logo can be much more effective than a bunch of bells and whistles.

Don’t be afraid to use white space when coming up with logo prototypes. A well-positioned symbol with a sharp design can be very attractive.

The primary thing to keep in mind is that your logo should be straightforward. All it needs to do is get the message across and stick in people’s minds.

Consider the logos for companies like Apple, Target, and Twitter. They use one or two colors and a lot of white space. It’s all about the execution.

4. The Science of Color

Even if you’re going for the most minimal logo possible, the colors you use are critical. Colors can evoke emotional responses, which means you need to spend a lot of time thinking about which ones to use.

You’ll need to consider what kind of business you are when deciding on a color. This is your chance to convey compassion, creativity, assertiveness, empathy, or any other feeling.

Blue is always good for creative businesses. It evokes collaboration, innovation, and intelligence.

Red is a strong, energetic color. However, it’s loud and can evoke aggression, so be careful with how you use it.

Muted or earthy tones evoke classiness and trustworthiness. Black is always good for conveying power and credibility.

5. Fun With Fonts

This is another element that’s easy to gloss over. However, the typography of your logo speaks volumes.

Fonts have the power to exude personality. This is your chance to get creative and set yourself apart from the competition.

The great thing is, there are thousands of fonts to choose from. Look for a program that provides you with a good selection.

Like the other elements of a logo we’ve discussed, you’ll need to think about your business persona when choosing a font. You’ll also need to make sure there’s no mistaking what your font says. Remember, your business name is foreign to many people.

6. Make a Lasting Impression

Your ultimate goal is to create a logo that’s unique and eye-catching. Unfortunately, this is hard to do in today’s competitive marketplace where seemingly countless businesses are vying for attention.

Take a look at the logos of your closest competitors. Write down what stands out about them and what you feel they lack.

Then, brainstorm a logo concept using your business principles and with your target audience in mind. You’ll need to come up with several mock-ups and revise them.

Don’t hesitate to get other employees’ opinions. There’s always a chance someone will provide a perspective you’ve never considered.

Once you have a final prototype, show it to people and ask for their impression of it. If it’s not getting the reaction you want, keep working on it.

7. Scalability

Your final logo will go on all your marketing materials. It needs to be easily scalable.

This means that when it gets sized up or down, it will still look good. You wouldn’t want to add it to a print advertisement and realize after the fact that you can’t read the tagline.

You’ll need to work with a graphic designer to ensure good logo scalability. They have the software and knowledge needed to do this.

It’s also important to keep in mind that your logo will need to go on your website. Make sure you design something that looks good in a digital format and doesn’t have too much information included.

Start Designing Your Ideal Logo Today

Even if you plan to work with a professional graphic designer, you can start thinking about your ideal logo concept now. Going in with a good sense of what you want will prove helpful.

Use the tips discussed above and create a logo that makes your business stand out.

We hope this article has been informative. Browse our site for additional design-related content and more.

Do you want to start a Youtube channel but don’t know where to start?

One of the things you’ll need to draw attention to your channel and start gaining subscribers is a logo. To get some inspiration, we recommend looking at the Youtube logos from some of the most popular channels to see what you can learn from their examples.

Keep reading to learn more about what makes these popular Youtube channel logos amazing so you can incorporate some of these ideas into your logo.

1. Mr. Beast

With a wide range of fun videos that often have a charitable spin, Mr. Beast has a logo that reflects his brand name and his unique personality. It’s a simple rendering of a teal cougar with a pink lightning bolt coming from its eye.

What we like about this one is how eye-catching the bright colors are and how the logo makes you want to click to learn more about who’s behind it.

2. Flavia Pavanelli

Beauty guru Flavia Pavanelli has a huge Youtube channel on which she gives beauty tips and shows aspects of her life. She displays her logo in her channel cover, which is her name with a mascara wand serving as an exclamation point.

We like her Youtube logo because it’s simple and easy to see exactly what her channel is about. It only takes a glance at the fancy font and the mascara wand to know it’s a beauty channel.

3. Markiplier

Primarily a gamer, Markiplier’s Youtube logo is a cartoon image of himself. This works well because of his popularity, people are likely to recognize him by his logo and be interested in learning more about him.

4. Howcast

No matter what you want to learn, Howcast is there to teach it to you with their team of experts. Their logo has the letter “H” set at a diagonal so that it looks like an arrow.

What makes this a great logo is it’s easily recognizable and it cleverly combines the first letter of their channel name with a subtle encouragement to check them out.

5. Luccas Neto

Now let’s take a closer look at the logo of one of the most popular children’s Youtube channels, Luccas Neto. His logo reads “Luccas TOON” in bright yellow letters.

This is a great example of a logo that works well for kids. It clearly lets viewers know whose channel it is and what it’s about. Coupled with the bright colors, it’s sure to get the attention of young kids.

Learn More About Making Youtube Logos

Now you know the best features of some of the Youtube logos from popular channels. As you can see, there’s something to be learned from each of them. Overall, you want a logo that’s eye-catching, simple, and reflects your brand.

If you want to learn more about how you can make logos for your Youtube channel or any online business you may want to start, keep reading our blog. It’s full of information you can use to make unique logos.