All things considered, a treatment center’s logo is the least of its problems. With so many lives to save, who could actually stop and think about it?

But like it or not, a logo says more than a thousand words. For this reason, a new logo should be carefully curated.

Do you know the key to this curation? From color to the use of space, it’s all detailed below, so stick around.

Color

When people search for treatment centers, they want to know that they’re in good hands. A drug addict who’s considering a methadone treatment won’t, for example, visit a center he or she sees as hostile.

The color of a logo can subtly do a lot to assuage some potential patients’ fears. Color can affect people’s moods, so it’s best to anticipate what people who visit a treatment center will feel in order to combat those feelings through color.

Blue and green are nice choices for a treatment center’s logo for various reasons. These colors are considered soothing by many people, and they can also signify that the center is trustworthy or sincere.

Needless to say, these colors don’t guarantee anything. They just make people feel calm, and that’s what any business should be looking to get out of a logo.

Simplicity

Simplicity is admittedly important for several types of businesses. Regardless of whether a designer is creating a medical logo or a sports logo, simplicity can save the day.

But why?

Simply put, complexity can work against businesses. Customers typically don’t want to expend much effort while they’re trying to understand what a business’s products or services are. This means that businesses who choose complex logos run the risk of being woefully misunderstood by their target audience.

Perhaps this is less true for established businesses, but the advice is definitely great for any nascent business that’s developing a new logo. A logo is a part of a branding strategy, so it’s important for young businesses to brand themselves correctly early on.

Shape

The term “shape” here technically refers to the image that a treatment center chooses for its logo. Technicalities aside, the shape of a logo speaks volumes about what types of services are offered or what type of place the institution is.

As some might guess, showcasing medical equipment in a new logo might be a good idea. There is, though, a downside to doing so. Some people have a fear of visiting medical facilities, so those types of symbols might not be reassuring.

A treatment center could also go with an image which communicates a theme. For instance, a center which values family or community might choose a big, green tree as its symbol. Yes, that symbol is trite, but it still means the much the same thing today as it meant decades ago.

Ready to Create a New Logo?

Hopefully, you are now primed to go out and create. You have free access to the tools and, most importantly, you have your own creativity to rely on.

Got some cool ideas for a new treatment center’s logo? Please feel free to drop some knowledge in the comment section below!

Are you working on designing a logo for a student loan debt relief agency?

As with all industries, a logo often serves as the face of a brand.

A great logo will provide potential customers with a memorable image of the brand that they will return to time and time again.

Here are five tips to springboard your creativity for your student loan debt agency logo!

1. Research Your Audience

Get inside the minds of the target audience for a student loan debt agency.

Most likely the target audience for these types of agencies will be college graduates or parents.

Research what types of colors speak to these demographics of people so that you can create an appealing design.

For example, light blue colors may appeal to people in their twenties, while older adults might resonate with reds and orange hues.

2. Know What Messaging to Use

As you consider your audience’s color preferences, also consider the verbiage in your logo, if it includes text.

Pull familiar buzzwords from popular student loan debt websites such as the Department of Education’s Student Loans page.

Don’t be afraid to include a description of services or even the agency name in the logo.

For example, you could include something like student loan counseling or Navient Student Loan Forgiveness, if the agency is offering consultations to students or debt forgiveness services.

Simply put, make sure any text in the logo speaks to the end user and is in a readable, clean font.

3. Consider the Digital Impact

After making initial decisions regarding color and verbiage, make a note of where the logo will be used.

Will it be displayed primarily online on the agency’s website and social media?

Will it be used in print advertising or even video commercials?

The final media that will include the logo will dictate the resolution and size, so be sure to take this into account before you start laying the groundwork for your design.

4. Make It Your Own

Like many art forms such as music, video, and architecture, graphic design is present almost everywhere we go.

While it’s important to gain inspiration from other brands, be careful not to follow trends too closely or blatantly plagiarize the image of another company.

Create a logo that is unique to the agency brand.

The company will certainly reap the benefits that come with brand imagery that is fresh and engaging to its audience.

5. When In Doubt, Keep Your Student Loan Debt Agency Logo Simple

If you’re feeling overwhelmed and not sure where to start on the logo, take a step back to basic elements of design.

Some of the world’s most popular logos have flair and longevity because of their simplicity.

Consider Apple’s logo, the signature Coca Cola font, and the Nike Swoosh logo.

So here’s a final tip as you build a logo for a student debt relief agency: pick one simple design element and color as your base and expand from there as necessary.

Off To The Drawing Board!

With these five tips under your belt, you’re all set to open up Photoshop and start designing the perfect logo for your student loan debt agency client.

Have you seen any logos lately that really stood out to you? Let us know in the comments!

Be sure to contact us if you have any questions along the way. We would be happy to help you craft a logo that really stands out for your company!

Are you looking to brand yourself and your psychology practice? Making a beautiful logo is an important part of setting yourself apart from the competition.

Seem too complicated? Too expensive? We promise, it’s neither.

Let’s get into the handy guide to help walk you through designing your company logo.

Your Psychology Practice Logo

Focus on Shapes

We associate shapes with certain feelings and expectations. They even have a significant impact on how we internalize the world.

For example, circles create a sense of connectedness, unity, and harmony. This is a goal most clients are actively trying to achieve, right?

Squares emphasize a sense of order and discipline. They can convey the notion of stability and routine.

Horizontal lines show a sense of equality and connection. They encourage a feeling of open-mindedness.

You may want to check out some sample designs to get an understanding of how different shapes make you feel. These designs may also help you better pinpoint the kind of image you want to convey to your future clients.

Nail Down Your Color

If you run a psychology practice, you probably know that color has an impact on behavioral functioning.

This is also true for marketing and branding. A majority of consumers point to color as the main motivator for purchasing an item or service.

Consumers gauge product and service effectiveness by the visual appearance of your logo. So, it’s worth taking seriously.

Start with identifying the emotions of each color.

According to color psychology, green demonstrates a sense of growth, peace, and health. This is commonly seen in organic brands and environmentally-friendly companies.

Purple demonstrates creativity and free thinking. It’s commonly seen in children’s toys, specialty restaurants, and TV channels.

Red demonstrates sharpness, boldness, and dominance. It’s seen in department stores, leading beverage brands, and children’s games. Use this color for ascertaining authority and power.

Yellow demonstrates warmth, optimism, and joy. It’s used in television shows and phone companies.

Blue demonstrates dependability, consistency, and safety. This makes it a popular choice for hardware stores, department stores, hygienic products). Blue is a safe color for showing a sense of practicality and stability.

Depending on the type of psychology practice you specialize in (i.e: focusing on play therapy with children versus working towards your hypnosis license), your color needs will vary.

Keep it Simple

Think about the work you engage in with your average client.

Strong psychological work focuses on maximizing pleasure and minimizing pain. It is about simplifying life and eliminating unnecessary people, places, or things.

With that said, your logo should match the message you want to convey. Remember, a cluttered logo makes for a cluttered mindset, and this is often opposite of what you’re aiming to achieve.

Final Thoughts

Making a logo for your psychology practice doesn’t need to be complicated.

In fact, it can be quite fun. Following a tutorial is a great way to understand the steps for making your perfect image.

Remember, edits and needs will change over time, and that’s okay. Just like your practice will likely evolve, your branding and marketing will as well.

A good logo is a brilliant calling card for your products and services.

It represents who you are and what you do at a glance – even if you’re in copier rentals. Logos also contribute towards your overall brand recognition.

It’s not surprising when you consider that 92.6% of consumers say visual factors influence their choice to purchase a product.

Getting your logo right is key to building a brand you can be proud of. Read on to learn tips to designing a strong logo for your copier rentals service.

1. Keep Things Simple

Having too much text, or using too many colors, dilutes your message. Your logo needs to be easily understood at first glance.

It also means you can reproduce it easily if you stick to minimal shades and simple shapes. Think about the evolution of the Starbucks logo.

Can you simplify your logo in a similar way?

That also means you need to think about where your logo will be. Will you have it on stationery, vans, your website, promotional materials, or your shop window?

Your logo needs to work at a range of sizes. Try it out in black-and-white to make sure it still makes sense without color.

2. Go for Something Timeless, Not Trendy

Following design trends can be a good way to get a logo that works for now. But will it be the right logo in a year?

If you chase a trend, you’ll need to update your logo every time that trend changes. The more timeless your design, the less often you’ll need to change it.

Coca-Cola or Nike are good examples. Their logo says so much about them that they don’t need to follow fashions. Plus, because these logos have been around for so long, they’re instantly recognizable.

After all, if you provide copy machines leasing services, that’s not a flash-in-the-pan service. Your logo should reflect the solid, stable nature of your offer.

That means choosing colors that suit your business, not the trends. For more information, read this guide to choosing fonts for your logo.

3. Your Copier Rentals Logo Must Be Memorable

Just because you’re keeping a design simple, doesn’t mean it has to be dull. Choosing a good font and a strong color palette will help to make it memorable.

You don’t need to use obvious imagery like paper or copiers in your logo. Think about what it is that your copier rentals service does.

Can you play with repeating elements to play on the idea of copiers?

Try starting a word cloud and coming up with words and ideas that strike you. Even try using a thesaurus to find alternative words. Synonyms can give great ideas for strong logos.

Don’t just stop at the first design you like. Generate as many as you can. Then, whittle them down until you create the perfect logo.

Ready to Put This into Practice?

Now you know that you need simple shapes, strong colors, and a timeless design.

Your logo will be memorable and will work anywhere you put it — both now and down the line.

Keep these principles in mind and try our online logo maker. See what you come up with!