Now that we have already talked about Branding and how you can take advantage of it when using for creating a logo, let’s talk about Design Style Guide. As you know, consistency is key when building a valuable brand, and your company should be really aware of this: The repetition of the same logo, fonts, colors, images and style helps to make a brand not only recognizable but seemingly trustworthy.

And that’s why you must have a Design Style Guide! It helps you and your company to create a more consistent visual experience and appearance. A Style Guide is a set of standards and patterns for the company’s design to ensure complete uniformity in style.

IN A FEW WORDS…

• Makes you look professional;
• You maintain control of the design;
• You’ll have an easy guide to refer to;
• You avoid cheapening the design, message and branding;
• Forces you to define and hone your style.

HOW DO I DO IT?

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Design is most effective when executed with knowledge of psychology. Knowing how people react to visual stimulation allows you to create an effective logo design. So check out how your logo, typography, colors and shape may influence your customers interpretation and choice.

Everybody has already heard that Branding is essential to any company, right? But, what is Branding, actually?

Branding is the marketing practice of creating a name, symbol or design that identifies and differentiates a product/label/company from others. Your brand is your promise to your customer. It tells them what they can expect from your products and services and gives you a margin over your competitors. Your brand comes from who you are, who you want to be and who people perceive you to be.

Your brand influences how customers interact with your company and how you interact with them, so without a clear brand, your company may struggle to communicate your mission or purpose. 

There are 3 reasons to care about Branding:

1. Builds your reputation
2. Helps you connect with your customers
3. Simplify your products and services

Now let me give you a visual example for you to understand Branding and put it in practice in your company.

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Dramatic typography is a very strong trend in 2016, specially when it comes to logos. As you know, typography plays a huge part in the way brands are perceived and how successful brands become with consumers. A wise choice of type can make a logo more memorable, more trustworthy and more exciting. Minimal typographic logos are simple to achieve, and can often have more impact than a symbolic logo design.

We’ll take a look at how handwriting, letter stacking and all capital typographys (kinds of dramatic typography) can be used successfully to create logo designs. Check it out!

Handwriting

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