If you’ve recently created an ecommerce shop, you’ve made an excellent decision.

In today’s world, over half of consumers polled say that they would rather shop online than in a brick-and-mortar store. It’s not hard to see why. Ecommerce shops offer convenience, expedience, and prevent losing time in lines.

Of course, all of these positives mean that the ecommerce market is more competitive than ever.

What can you do to build your ecommerce brand and separate yourself from the competition?

It all starts with a strong ecommerce logo.

Find a Design That Fits Your Brand

Choosing one specific image to represent your entire brand can certainly feel like a daunting task.

Usually, inspiration comes when you get back to basics. Ask yourself what first inspired you to start your brand?

For example, if you had the idea to create your ecommerce shop while sailing with friends, that sailboat would be a great logo image. Plus, it gives you the opportunity to tell a story — and a unique story is what sets you apart from your competition.

Don’t be afraid to get creative. And don’t worry too much about following trends. Do what feels right to you — it’s much more authentic.

Don’t Forget the Details

Remember that shape, color, and font are just as much a part of your design as the images you choose.

Certain colors can really help to reflect the mission and intention of your brand. Blue is more soothing, red projects strength, and green is associated with stability and money.

When it comes to font, it’s always a great branding idea to have someone create a font that’s just for your ecommerce shop.

If you’re using shapes in your logo, be aware of the impact they have. Straight lines indicate intellect and an attention to detail. Rounded shapes and curved lines are more for the creative industry.

Make Sure It Can Stand Out Everywhere Online

Of course, your ecommerce shop isn’t the only place your market is going to see your logo. (If it us, then how can you expect to build your brand?)

If you have an e-commerce app, social media accounts, or even use your logo as a widget when you comment on other blogs, it needs to represent you in a variety of places.

To that end, be sure it can be easily resized. Will it work just as well as a thumbnail image as it will on a delivery box?

Will it be recognizable even in a newsfeed online? Will it make people stop scrolling?

Sometimes, especially if you’re already a reputable brand, choosing a simpler logo is best to ensure nothing gets muddled or lost in translation.

Create a Brand-Focused Ecommerce Logo

Now that you know how to make your ecommerce logo stand out online, it’s time to get started making it a reality.

Once you’ve got a few ideas, see how they look live online using our free logo maker tool. 

But why stop there? Be sure to check out our blog for more tips on branding, logo design, and how to connect with your target market for years to come.

As a nutritionist, you care deeply about your clients’ success.

How can you create a brand that reflects that? It all starts with creating the perfect nutritionist logo.

If you need a little inspiration, then this is the article for you.

Get Back to Nature

Even if your clients are on a desperate hunt to find the best cleanse to lose weight before their ten-year high school reunion, you need to do what you can to stress dieting in a healthy way.

The right nutritionist logo can help.

We love the idea of using natural images relating to foods. Think about basics, like fruits, vegetables, and grains. You could have a “chain” of a variety of healthy foods encircling your name.

Not only is this a great way to show your creative side, but it will also help to show your clients that, with you, they’ll always have lots of delicious meal options to choose from.

Play with the Pyramid

The food pyramid is an incredibly important and helpful part of eating well and creating meals that are nutritionally balanced.

Why not incorporate that into your nutritionist logo?

Instead of focusing on intimidating images, like a scale or even a person holding up pants that are now too big, focus more on health.

This isn’t just a great move for branding (the pyramid and it’s many different sections offer lots of phenomenal marketing real estate.) It also stresses that good nutrition isn’t about starvation — it’s about eating your way to better health.

Create a Sense of Support

There are countless reasons why someone might want to see a nutritionist. Sure, they might want to lose weight.

But they also might want to develop a healthier relationship to food after struggling with an eating disorder. They might also have an illness that makes cooking and eating right a challenge.

You want to show that you’re supportive and sensitive to every possible client.

To do this, use your logo to illustrate a non-judgmental atmosphere. For instance, you could use an image of a nutritionist helping a client to plan balanced meals. You could also show a smiling, determined client studying up on a meal plan, projecting an air of confidence.

For some, the decision to seek help with nutrition isn’t easy. The right logo can make you seem approachable to every client.

Ready to Bring Your Nutritionist Logo to Life?

There are so many wonderful things you can use to create a logo for your nutritionist services. This means that you’ll probably have lots of different options when it’s time to create your logo!

How can you narrow them down?

As in creating the perfect meal plan for a tough client, sometimes trial and error works best.

We suggest using an online logo maker tool to see what a few of your favorite options look like on paper.

Then, you can poll your friends, current clients, or of course, your social media followers to help you select the winner.

Looking for more advice on how to make your logo a part of your brand? Be sure to check out our website and blog.

If you feel like your current logo isn’t doing anything to bring you customers and engage with your target market, it’s time to evaluate how to use psychology in your logo design.

Let’s look at how shape and color affect your target market’s mood and likeliness to do business with you.

Use the Psychology of Color in Your Ad Logo Design

No matter what you sell, from a direct response tv to highly-pigmented eyeshadows, you need a strong ad logo design to help you sell more of it.

That starts with a basic understanding of the ways in which different colors can create certain moods or evoke different emotions.

It’s also a huge part of what makes someone say “yes” or “no” to your product or brand. In fact, over 84% of people say that color is one of the most important factors that influence buying decisions.

This statistic only makes choosing the right color even more crucial. You need to choose the color that evokes the mood most closely related to your brand’s message.

Let’s quickly look at some of the most popular colors in ad logo design, and the psychology behind them.

Red

Red indicates strength, urgency, and even aggression.

This means it’s perfect for things like gyms, startups, and medical brands. Of course, it also has a strong association with sales and discounts, meaning it’s a great color to use if you want to draw attention to the money saved by working with you.

Blue

Blue is associated with book-smart intelligence and expertise. This means it’s great for law and accounting firms, as well as other business professional services.

It also helps to calm and relax people, so it’s a great choice for a spa, massage center, or even beauty shop.

Yellow

Yellow evokes happiness and positivity, meaning it’s a great fit for retail shops of pretty much any kind. It works especially well in more creative fields and stores.

Green

You probably have already guessed what green makes people think of — money. This means it’s a great option for a logo design for a financial firm.

However, it also works to restore balance. This means a yoga studio, a bookstore, or even a non-profit could use this color well.

The Psychology of Shapes

Colors aren’t the only thing that matters when it comes to logo design. Shapes also have emotional connotations.

Let’s check out what a few of them are really telling your market now.

Round Shapes

Circles and ovals evoke a sense of trust, protection, and community. They’re great for businesses that handle sensitive information.

They also signal that you plan to be around for years to come — that you’re stable and established.

Shapes With Lines

Shapes like rectangles, squares, and triangles tell people that you pay attention to detail. This will appeal to Type A clients, and those that value professionalism over anything else.

They also appeal to a more intellectual and scientific mind, making them wonderful shapes to include in financial firms, schools, and Internet companies.

Use Human Psychology to Your Advantage

Now that you know how to send helpful subliminal messages through shapes and color, it’s time to start creating your logo.

Use our free online logo maker tool to help you to make the most visually-appealing and unique design possible. Be sure to check out our blog for more great advice on ad logo design!

As a pet store owner, you work tirelessly to ensure your shelves are always full. You know your neighborhood regulars, you offer in-store events, and you do everything possible to go the extra mile for four-legged friends and their owners.

But have you stopped to consider how your pet store logo could help you attract more customers?

Logo design is incredibly important. In this post, we’re sharing our 5 best ideas on how to create a unique logo for your pet shop.

1. Show Off Your Products

Whether you sell custom dog kennels or heat lamps for snakes, you need to show a wide range of the products you have in your logo.

Keep in mind that these products need to be shown in an active way on your logo. For example, instead of showing a row of dog kennels, show a dog running inside of it or eating a bone beside it.

2. Focus On A Variety Of Animals

Everyone knows that most pets stores will have supplies for cats and dogs.

What other animals does your shop cater to?

Horses, birds, reptiles, fish, even hedgehogs? They deserve a place in your logo! Plus, making it clear to passersby that you have the products needed to serve their needs makes owners of less common animals remember your name.

Now, they know where to go to get exactly what they need for their pet!

3. Get Creative With Font

A logo offers you so much real estate to think outside of the box and to advertise everything your store has to offer. Use as much space as you can — and even make the font work for you!

We love the idea of writing a loopy script out of a dog leash or having different animals cling onto each letter.

4. Make Sure It’s Resizable

Once you’ve created a logo you love, you’re going to want to share it everywhere. Business cards, official letterhead, even flyers advertising your next in-store dog training session!

So, you need to make sure that you’ve created a logo that won’t look grainy or blurry when you make it larger or smaller.

5. Don’t Neglect Color

If you’re going to include any animals on your logo, we recommend going for ones that allow you to use lots of bright, eye-catching colors. Think parrots or iguanas, for example.

You don’t want your pet store logo design to look like you’re advertising a law firm.

This is where you can have a little fun! Try pinks, greens, reds, and blues to get people off the streets and into your shop.

You’re Ready To Create A Unique Pet Store Logo

With over 43 million people owning dogs, and over 36 million owning cats, it’s likely that your pet store will always have customers.

This also means that your business will also always have competition.

By using some of the tips and tricks here, you’ll create a pet store logo that doesn’t just get people inside your doors, but stays in their minds long after they leave.

To make sure you’ve selected the best design, possible, try out your favorite ideas on our free online logo maker tool.