Your logo is one of the most important — if not the most important — aspects of your branding.
In a matter of moments, you need to communicate a variety of messages to the consumer: great value, experience, and above all, trustworthiness.
If you’re a company providing in-home services, like house cleaning or furniture assembly, this is especially crucial.
You want to show your customers that they should feel comfortable letting your employees inside their home.
How can you create a furniture logo that gets this message across? Read on to find out!
Show Your Employees in Your Logo
When it comes to creating a sense of trust between company and consumer, most of that trust is born from personal relationships. This means that your furniture logo should show the people behind your brand.
For example, if you’re a furniture assembly service, you might want to include an image of your logo that shows your team assembling sofas, tables, and more. You want to show them inside the customer’s home, doing exactly what they’re supposed to be doing.
Additionally, your logo image could also show the homeowner entering a newly-assembled room, thrilled with a job well done — as your employees look on, smiling.
Finally, because you’re providing a service in which you’ll be sending people into the homes of others, you may want to directly mention that testimonials are available. You might also want to highlight the fact that you’ve done a background check on your employees.
You could include this in the text around your logo image, in a circle. However, as with any typography you use in your logo design make sure that it’s legible and in a color that’s easy to read, even from a distance.
Believe it or not, the color choices you make can send subtle psychological cues to customers about the kind of company you run.
While bright hues like reds and oranges may get a customer’s attention, they’re not going to do much to create a sense of trustworthiness.
In fact, these colors may make your customers irritable and stressed out! Red has been proven to raise the blood pressure levels of consumers. This means that a customer may be more suspicious of a brand that uses reds and oranges in their furniture logo.
Instead, go for more soothing and calming colors, like greens and blues.
Start Creating Your Furniture Logo Today!
No matter what kind of business you’re in, creating a sense of trust is absolutely crucial. But when you’re in the business of helping people bring their dream homes to life, it’s especially important.
Your logo needs to send a message of authority, and it needs to be consistent with your overall branding strategy.
As a result, you may want to create several logos, and then test out which one most effectively communicates this idea of trust. Poll your employees, social media followers, and even your past customers to get their input.
To create your potential designs, be sure to use our free online logo maker tool.