Studies show that over 80% of your potential customers are happy to pay higher prices for better, more personalized service.

This means you need to do what you can to boost your brand’s reputation online. This can include taking proactive steps like asking for testimonials, polling your target market on social media, and promptly responding to any questions or issues.

Creating “Customer Logos” — logos that are geared towards the wants and needs of your dream clients — will also inspire customers to leave you awesome feedback.

How can you create these customer logos, and ensure that your brand’s name continues to thrive and grow? Read on to find out.

Encourage Customer Feedback In Your Logos

The most effective images to include in your customer logo are those that promote a sense of collaboration between your brand and its clients.

Sure, a logo design that makes it clear the kinds of services you offer and emphasizes the overall mission of your brand is also important. But remember that consumers today — especially the coveted millennial market — value the personal relationships behind business transactions.

In short, customers want to feel known, heard, and most of all, valued by your brand.

Sites like https://geckolyst.com/ offer countless helpful tips on how to encourage customer feedback across a variety of platforms and industries. But for now, let’s focus on logo design.

We suggest an image that shows an employee working with a customer. For example, your logo could show them shaking hands, sitting down to a meeting, or even have your employee looking over a customer’s shoulder while they type at a computer.

When your logo communicates that you and your clients are “in it together,” you make it clear you’re a team — and people always want to give their team feedback.

Foster A Connection With Color

To further this idea of collaboration, you’ll also need to focus on customer logos that create an emotional response in your target market.

One of the easiest and most effective ways to do this? By getting smart about the colors you use in your logo design. Whether you go for attention-getting reds and oranges, or more soothing greens and blues, will depend on the types of products/services you offer.

For example, if you’re a competitive startup, your logo should include red, which has been proven to raise blood pressure levels and create a sense of urgency in those who view it.

This means if you’re looking for instantaneous feedback about how to keep moving forward, use red — but know it may incur some negative notes as well! Always respond to any criticism your brand gets as soon as possible to control your image and manage your reputation both on and offline.

Create Your Customer Logos Today

Now that you know how to create logos that inspire customers to not only to ask questions but to also leave you glowing reviews, it’s time to get started on your design.

It’s also time to start the collaboration process!

Use our free online logo maker tool to come up with several logo design options. Then, ask your customers for feedback on which one they like the best.

See?

You’re creating a personal relationship with them already.

A logo is one of the most important parts of a business’s brand. It defines the business. It’s the mark that others recognize among the competition.

Unfortunately, many people assume that you need to spend a small fortune to get a great logo. It’s easy to see why people have this assumption. Talented, experienced graphic designers can charge a couple thousand dollars for a good logo. But does it have to be this way?

Not at all! A good logo is quite affordable if you do it yourself. Don’t think you have the talent or skill to make your own? Think again.

An online logo maker will make a free logo design easy to create. This article will guide you through the steps you need to follow to create something unique for your business.

Let’s begin with the basics: the design itself.

A Free Logo Design

What is it that you want to design? What’s the best design to represent your brand? What design will potential customers or clients relate to the most?

These are all questions you should start to think about before starting the design process. A free logo design is just like any other logo: it needs to be effective. If a logo can’t represent your business and make it memorable, it won’t do its job.

Thankfully, coming up with a good logo design isn’t difficult. The best thing to do is plan out a design ahead of time. It doesn’t have to be pretty. It just needs to give you an idea of what the logo will ultimately look like.

Start by making some basic doodles on the computer or some paper. Don’t worry about straight lines or legible text. The most important thing is to get the ideas out on paper.

One of the key aspects you will begin to see is the elements you want to include in the logo. All logos have some combination of visual elements. Typically, there are text, lines, and/or graphics that stand out.

By drawing a rough sketch out, you will be able to see what elements seem right for your logo. More importantly, you will also begin to notice how you want these elements arranged. Their spacing and arrangement in relation to each other are important.

All good logos are balanced. Nothing major sticks out unless it is important. Remember that all the individual logo elements need to play well together.

To give yourself more options, repeat this basic design process a few times. Create a few different logo options to choose and don’t be afraid to get a little crazy as you do all this. This point is about the brainstorming!

Once you have a few options in front of you, give yourself some time to decide. Take a break before you make the choice so you can return with fresh eyes. Once the time feels right, make your choice.

Do you have a winning logo idea? Does it feel incomplete? That’s okay. Now it’s time to turn your idea into a real free logo design!

Open the Logo Designer

Set some time aside for this next step. Designing a logo can take a while depending on how complicated the design is. It’s better to start this process when you aren’t stressed or occupied with other things.

With your basic design in front of you, open the Online Logo Maker. You will see a bunch of menus appear alongside the main workspace. Inside the workspace, you should see a sample logo already laid out.

The main workspace is where you will create your logo. You can add a number of different elements to this space like text and graphics. This space will also allow you to move and size the elements to create the final free logo design.

Remove the Sample Logo

It’s a great logo for sure, but it’s already taken! In order to get a great logo for your business, you’ll need to start from scratch.

Start by clicking on one of the logo’s individual elements. For example, click on the target graphic to highlight the image. A rectangular box will appear around the image. This box allows you to move or resize any element to your liking.

Click the “delete” button next to the box. The target should disappear leaving only a white background. Repeat this step for the text. If you are successful, you should see a blank screen.

Now let’s get familiar with the interface.

Know All the Buttons

The interface for the online logo maker is powerful but simple once you know your way around. You’ve already been introduced to the main workspace. Now, let’s get familiar with the additional menu buttons.

To the left of the main workspace is the main menu. Here, you will find buttons to add text, symbols, or images. These buttons allow you to add additional elements to your logo. There is no limit to the amount you can add.

Below these buttons is the login box for premium members. While the online logo maker is free, you can upgrade to a premium account for extra options. This isn’t a required step, however.

Above the main workspace are a few important buttons to know about. Basic undo and redo buttons will let you fix mistakes or repeat actions you’ve taken. The color selector will change the color of the background. If you want some visual guidance when moving or sizing logo elements, click on the grid button.

At the end of this menu are the “new,” “save,” and “download” buttons. If you are a premium member, you can save your design at any point to work on later. When you are done with the design, you will click on “download” to save the logo file to your computer.

Finally, a contextual menu will appear on the left of the main workspace any time you click on a logo element. This menu will change depending on the type of element you select. For example, clicking on the text will reveal several options to change the font, size, and styling of the text.

Let’s get to the free logo design!

Add Some Visuals

While you can start anywhere, it’s usually easier to start with the basic visuals in the logo. This way, you will have the main visual to work with. If your planned logo doesn’t have any symbols or images, skip this section.

Click on the “add symbol” button. A library of different options will appear in the main workspace. Pick a symbol that looks attractive to your eye. The symbol will go to the main workspace.

You can add as many symbols as you want. If you have any images you want to include from your computer, click on “upload image.” A popup box will appear where you can select and add the image file.

As you add symbols and images, move them around the main workspace until you find an arrangement you like. Click on the edges of the black box to resize the image. The contextual menu will also have buttons for you to control the size and arrangement of the symbol or image.

Once you have something visually pleasing or close to your original design, it’s time to add some text.

Add the Text

Text can be a powerful addition to a logo. While some logos don’t include any text, it’s a sure fire way to let people know your business’s name. If you don’t want to include any text, skip this section.

Click on the “add text” button. A new logo element will appear in the main workspace with the words “enter a text.” Click on this element to reveal the black bounding box.

Click again on the text so you can type. Enter the name of your business or a tag line. Once you are done, click anywhere on the outside.

The contextual menu has several options to change the look of the text. Click on the button next to the “A” to change the font. The other options will let you bold or italicize, resize, or rearrange the text.

Finally, position the text until you have found the best spot in relation to the visual elements.

Finalize the Design

Feel free to play around with everything until you are happy with the overall free logo design. You can add or remove additional elements to see what works best. Once you are done, it’s time to download.

If you are a member, click on “save” to keep the file on the Online Logo Maker website. Click on “download” to save the logo file directly to your computer. This will let you use the free logo design for printed and digital materials.

Getting the Best Free Logo Design

Making the perfect logo is easy once you know your way around the online logo maker. The most important thing to remember is to keep at it. Keep designing until you are happy with the final product.

If you want additional tips or help with your logo design, contact us for support.

Using an outdoor logo is a great way to brand your business and create a distinctive identity. Outdoor logos can reach a wide audience and, dependent on their location, they can have a significant impact.

These types of logos should allow the consumer to immediately visualize exactly what the company is all about. The logo may contain animals, trees, or water images. The design should convey a clear outdoor message.

Well-thought-out use of imagery and font can grab a viewers attention and allow the company to be recognized. A logo can quickly become a very real symbol of a company and of its products or services.

So how can a company create a distinctive and impactful logo?

What Message Is Being Conveyed?

Before beginning to design the logo it is important to decide what message is being conveyed.

What image is your brand built around? Professionalism or playfulness? Disruptiveness or traditionalism?

The logo should fit the image of the company. A cute koala bear in a tree, while a good outdoor visual, is probably not a suitable design to use for a US paddleboard company. Think about the features of the local environment or a symbol of the product or service itself.

It makes sense to hold a brainstorming session to throw around a few ideas in regards to the company message. Creative groups sessions can be a helpful way to find new ideas on which to build the brand identity.

Choose A Color Palette For The Brand

When considering the outdoors the colors which immediately spring to mind are greens, blues, and browns.

But it’s not necessary to stick to earthy colors when designing the logo. Bright or fluoro colors can be highly effective. Contrasting or complementary colors can be used.

The key point to remember is how well the colors chosen reflect both the brand and the message. If the company wants to appeal to rugged outdoor types a logo in varying shades of pink may not convey the desired message. The brand and message should always be kept in mind when choosing the color palette.

Consider Where The Outdoor Logo Will Be Used

Placement of the logo can have a bearing on the design. For example, if the company is within the security industry and will be placing the logo on facilities such as a watch-house, security building, or guard booth the design may be simple yet professional.

A hunting lodge wishing to display the outdoor logo on its building and all related documents may choose a more adventurous design which includes an animal such as a deer, moose, or bear. A camping store may decide upon an outdoor logo which includes the image of a tree and a tent or a hiking trail.

It is important to think about what the company is representing and what kind of audience will be viewing the logo.

Create A Unique Logo Design For The Brand

The main points in outdoor design are the message, color, and placement.

There are some great design tips on Online Logo Maker which are useful for creating a unique logo design. Signing up is free and a logo can be created in just minutes.

Did you know that over 92% of customers say that the visual appeal of a product or brand is the biggest influence on whether or not they make a purchase?

What about the fact that colors can be used to increase your brand recognition by about 80%?

Unfortunately, about 54% of people say they don’t really trust brands.

What can you do to change this?

To start, you need to create your own logo that communicates a message of consumer trust, uses the psychology of colors, clearly relates to your brand, and leaves a memorable impression.

To get a little inspiration, take a look at this list of some of the most recognizable brand logos of all time.

Think about what they have in common, then think about how you can use what you’ve learned to inform your own logo design.

Of course, the process to create your own logo isn’t always that simple.

That’s why we’ve created this post, which gathers 10 of the best tips out there to help you create your own logo.

1. Try Using An Online Logo Maker

When you’re trying to create your own logo, you’ll probably need to go through lots of “text runs” to figure out which of your ideas looks the best.

Or maybe you just have no idea how to get started and are looking for a little inspiration.

Awesome (and frankly, fun!) tools like this online logo maker take the guesswork and stress out of creating your own logo.

They let you choose your own text, fonts and sizes, colors, and symbols.

If you’ve already got a pretty good idea for the central image of your logo, or if you’re just re-doing a current logo design, you can easily upload your image into the new logo you’re designing.

Especially if you’re trying to compare potential branding images and logo designs, this tool is invaluable.

Not to mention, it’s a lot less expensive than constantly creating and printing up potential logo designs, only to see that they’re not going to work.

Plus, a design tool allows you to discover possibilities you hadn’t previously thought of, like adjusting the location of text or switching up your image size.

The possibilities are endless!

2. Really Think About Your Color Choice

As we already mentioned briefly in our introduction, when you start to create your own logo, your color choices should be one of the first things you think about.

You need to think about the kinds of emotions you want your logo to make people feel. Then, you need to make sure that those emotions match with the overall mission of your branding.

For example, if you own a yoga studio, you probably don’t want to go for bright reds, dark blacks, and neon orange.

Those colors don’t exactly put people in a calm state of mind.

Instead, choose colors that really reflect what your brand is all about. If you need inspiration, take a look at your website. What colors do you see featured the most?

Look at your office. What colors have you painted your walls?

All these factors can help you make the right choice.

3. Avoid Fads

If you’ve decided to create your own logo, you need to make sure you’re doing just that – creating your own.

Remember that while fads and trendy designs may look great now, they don’t have a lot of staying power. Eventually, your logo is just going to end up looking dated.

Plus, in the meantime, even if following design trends makes your logo look “in the now,” it also means that your logo is going to look like everyone else’s.

That’s no way to set your brand apart.

4. Don’t Be Too Obvious

We know that, if you’ve decided to create your own logo, it can be tempting to go the literal route.

For example, if you’re a bookstore, you might want to include a picture of a person reading. If you’re an SEO company, maybe your first instinct is to show a picture of a person on a computer.

In the end, these literal “translations” of your services often just end up coming across as generic.

Remember, your image should complement your text and reinforce the overall message of your brand. Your logo needs to teach those who see it something new – not something they can guess from reading your company’s name.

5. Consider A Custom Font

Your logo has a very small space to make a big impression.

You can use typography or font to tell your customers more about your specific brand.

A font that’s uniquely yours will help to increase your brand recognition. It also says to customers that you really went the extra mile when you chose to create your own logo.

You don’t want it to look like you just picked the first font you saw off of a drop-down menu in Word.

6. Keep Things In Balance

When you create your own logo, you always want to make sure that things look proportional.

You need to make sure that all the different portions of the “frame” of your logo have something going on. You don’t want a viewer’s eye to only go to a part of your logo, you want them to be able to take it all in at once.

Again, this is where using a tool like a logo creator can be especially helpful. When it comes to creating a balanced composition, your logo design is not the time to just “eyeball it” and hope for the best!

Uneven measurements can make your brand look sloppy and unprofessional.

That’s not the kind of message you want to send to potential customers.

7. Be Able To Explain It

Trust us when we tell you – people are always going to ask you about the story behind your logo.

So, if you’ve just picked some random image that really doesn’t have a lot to do with your brand, people are going to notice.

When you decide on a design, especially if that design includes an object or a person, always be ready to explain the story behind your logo.

First of all, it’s a great jumping off point for telling people more about your brand, and it shows that you’ve really taken the time to consider your design.

You can even turn your logo into the mascot for your brand!

8. Focus On Conveying An Action

When you’re creating your logo, you don’t want to make it look boring. Instead, you need to create a message of action.

Ask yourself if there’s some way to involve an illustration of motion in your design. Do you have a bird? Why not make it look like it’s in flight?

Instead of showing a cash register, show someone making a purchase.

It may seem simple, but it helps to convey to viewers that you’re a company that’s always evolving and on the go.

9. Pick Something Versatile

When you’re designing your logo, keep in mind that it’s going to be placed on a variety of different things.

Marketing materials, your building, promotional swag, the Internet….the list goes on and on.

Make sure you’re creating a logo that will look good anywhere – and that will appeal to a wide range of people.

Especially if you don’t want to fall into the trap of having to re-design your logo from scratch every few years, pick something that you could easily make a different color or that you could quickly upgrade.

Think about how many different shades of the Apple logo you’ve seen over the years.

Try to create a design that has at least one area that you can quickly change without compromising the overall message of your brand. For example, if there’s a person in your logo, could you change the color of their outfit?

It’s a simple switch that will help your logo stand the test of time.

10. When In Doubt, Leave It Out

Finally, always remember that there’s nothing wrong with a simple and minimalist design.

In fact, it’s much better than having a logo that’s cluttered, visually confusing, or just plain aggressive.

Think about some of the most famous logos you know: an Apple. An arched “M.” A swoosh symbol.

Keeping their logo design simple certainly didn’t hurt these companies.

You’re Ready To Create Your Own Logo

We know it can be easy to get intimidated when you’re trying to design your own logo.

In reality, no one knows your brand better than you.

Take the time to sit down and brainstorm with your team when you’re coming up with ideas. Think about why you started your company in the first place, the problems you solve, and what sets you apart from your competitors.

Above all, focus on the main mission of your brand, and create a logo that reflects that using the tips in this article.

And never forget to always keep on testing your designs.

Use our logo creator to come up with the perfect solution, and one that you’ll be happy with for years to come.