After findings reported that the average American is overweight or obese, the health care and wellness industry focused on helping Americans lose weight and improve their health.
A health movement was born. Fitness and exercise became the latest trend while healthy food has become more sought after than ever before.
This health movement has made a significant impact on the design of the common nutrition logo as well as food labeling. To learn the basics of a nutrition logo and the design trends surrounding the health movement, keep reading below!
Emphasizing the Health of Your Food Products
The first thing a food manufacturer will want to do when marketing their product is emphasize the quality of their food. Their labels and logos can emphasize the nutrition of their products.
Right now, the health movement led more consumers to make informed decisions when purchasing groceries. Food labeling may improve the diet of consumers. People are more likely to make informed decisions when looking at the nutritional value of food products.
Some health experts have suggested using a traffic light label on food products. This can help consumers quickly identify whether a particular product is nutritious for their body.
For example, the product Isagenix found at https://www.isatonic.com.au/ would have a green light letting consumers know it is nutritious. One study published in the journal BMC Public Health found that adults in Germany preferred food labeling in the format of traffic light labels.
So if you’re a food manufacturer looking to benefit from the health movement, your food product labels, and nutrition logo needs to emphasize dietary factors.
Your Nutrition Logo Will Need to be Minimalistic
The latest design trends taking place around the country revolve around minimalism. Your logo will need to have only the most important information. Anything extraneous will need to be removed.
Keep only the most essential parts of your food logo. For example, if you sell coffee beans, have a cup of steaming coffee as your logo and do not add any images of a saucer, spoons, or sugar.
Use only a small number of colors. Often, you only need to use two colors for your logo. If you have a specific focus in your logo, you will attract more customers.
Clear and simple logos and food labels will go a long way toward improving your brand.
Your food packaging needs to make it clear just how healthy and nutritious your food is. Your consumers will be looking at labels to determine whether the food will be a good purchase for their family.
Make sure that the font and colors are easy to read. Create labels that are large enough for the average person to see.
Your consumers will need to be able to easily read the nutritional information on your food labels in order to choose your product.
Do you need any advice on how to make the best food logo for your company? If so, contact us here or leave a question in the comments below.