Corporate logos are a reflection of the brand. A potential client may forget your company’s name, but he will remember its logo. This visual element tells the story of your business and its values.
From the logo color to its shape and message, everything matters. The right colors can increase brand recognition by a whopping 80 percent.
For instance, many iconic brands use the color blue in their logos. Over 42 percent of customers say that this is their favorite color. Thus, it makes sense to incorporate it in logo design.
When you’re running a communication protocol company, it’s crucial to update your logo. Clients expect you to be up-to-date to the latest trends in tech. An outdated logo can affect sales and brand image.
Just like everything else, logos aren’t forever. Even the best designs may lose their appeal. A new logo can liven up your brand and increase your reach.
Here are some warning signs your communication protocol company needs a new logo:
It Doesn’t Look Professional
Many start-ups have their logos designed by students or freelancers with limited experience. This might work in the first few months, but it can affect your image later.
A logo is the first thing people when checking out your website or marketing materials. Thus, it needs to look professional. Depending on your budget, you can either create a new logo yourself or hire an expert.
Your Logo Is Outdated
If your logo is over 10 years old, it’s time for a change! It may have looked fantastic in newspaper ads, but this doesn’t mean it looks well on websites and social media.
A good logo should keep up with the modern technology. It should also tell customers about your products, such as Modbus and other communication protocols.
Don’t worry – it’s no need to change everything!
Just add a splash of color, an eye-catching message, or a cool font. For inspiration, check out iconic brand logos, such as Goodyear and Volvo.
Track their evolution and see how they’ve changed over the years.
For instance, Mastercard had six logos up to this date. The first version was released in 1886. Their current logo follows the latest trends, featuring a minimalist design.
You’re Offering New Products
Communication protocol companies are constantly launching new products and services. This industry is fast-changing with new technology. Thus, it makes sense to update your logo accordingly.
If you’re launching new products, your logo should reflect these changes.
Use the existing design as a starting point. Use different fonts, add new graphics, or remove unnecessary elements.
Incorporate symbols that reflect your products.
Let’s say you’re offering communication protocols for lighting control. Your logo could include the image of a light bulb or a thunder bolt plus the brand’s name.
Why Create a New Logo?
You may wonder if it’s really worth creating a new logo.
According to marketing experts, corporate logos have a major impact on company performance. They can also positively impact customer commitment and make your business stand out.
Logos are more than just a symbol of your brand. They play a functional role in promoting your business and generating sales.
A good logo can give you a competitive edge and convey your message to the target audience.
So, are you ready to update your logo? Do some brainstorming, write down your ideas, and experiment with different designs!