E-cigarette sales racked in over $2.5 billion in 2015 alone. Considering that that was a $1 billion hike from 2014, the numbers for 2017 are expected to be sky high.
These numbers show us the competition among e-cigarette companies is growing.
So, what’s an e-cig business to do to gain an edge over the competition and come out on top?
Every successful company has an amazing logo that not only sticks out in people’s minds. These logos influence smokers to start – and continue – using e-cigarettes.
Here are 5 tips on creating e-cigarette logos that will stick in people’s memories!
1. Have a Vision
The logo is not just something that’s stamped on the front of a store, on t-shirts, or on a website.
An amazing logo is what people think about in the hour after they learn of a company. It’s what they see a day, a year, or 5 years after buying that company’s product.
An e-cigarette company should establish what they want to accomplish through their logo. Then, they need to see it through for years to come.
To do so, it’s good to draw from inspiration with the intent to deliver something unique. Because e-cigarettes are still a growing industry, there’s a lot of room for creativity.
2. Convey the Brand Through a Symbol
A symbol can be the most effective way to share and communicate a brand.
With that said, there is no room for ambiguity in a logo symbol. Too little detail can be confusing, and too much detail can distract the consumer.
Illustrations of wispy vapor lines or a vape pen itself are common e-cig logos. Though they seem simple, they’re explanatory and to the point.
Of course, the details are also what transforms an ordinary logo into an amazing logo. After all, people are more likely to remember a unique logo than a generic one.
So, finding a balance of creative delivery is key.
3. Work In the Company Name
Every amazing logo incorporates the name in a creative way.
Yet, if it’s not readable, people will have a hard time finding the company in the future.
That’s why a strategic choice of font is so critical. The font needs to hold some relevance to the brand. It also needs to work well with the logo and the logo’s color.
It’s more important to focus on presenting the company’s name in a readable and engaging way. The other aspects of the logo, like the symbol, should communicate the rest.
4. Choose Colors That Reflect the Brand
Colors not only draw in an audience. They reflect and convey the brand.
Colors can help consumers learn more about a brand itself. Since there are different e-cig brands, certain ones benefit from specific colors.
For example, a luxury e-cigarette company can use purple or black in their logo. These colors are often associated with wealth and prestige.
An e-cigarette that’s all about being eco-friendly should incorporate green in its logo. E-cigarettes geared towards femininity can make effective use of shimmery tones, pastels, and pink.
5. Stay in the Game
As more e-cig companies develop, e-cig logos will become a dime a dozen.
So, it’s vital to keep an eye out on the competition. That way, a logo doesn’t get lost among other the other e-cig logos.
And lastly, it never hurts to take the customer’s feedback into account.
Design an Amazing Logo for E-Cigarette Business Success
Part of constructing and maintaining an efficient e-cigarette logo is staying current.
Every growing and successful e-cigarette brand needs a strong logo.
So, stay updated with all the current advancements in digital logo making. And create an e-cig logo that other companies will try to emulate!