There are as many different kinds of logos as there are colors and styles.
With so many out on the market, how do you even begin to make a good and memorable travel logo design?
We’re here to help you figure that out! Read on to learn more!
1. Share the Excitement
When a person is on the look out for a great vacation, they want it to be stress-free and full of fun adventures.
You want your logo to jump out at your customers and let them practically feel what it would be to travel with you. Your logo is one of the very first things a customer will see when researching your company, so it has to make a lasting impression.
Don’t be afraid to have a lot of fun when it comes to a travel logo design. If you’re having fun making it, other people will be able to feel that excitement.
2. Showcase the Location
Share bits and pieces of the location your customers will be traveling to. Not only will it make for an interesting and unique logo, but it will also give them a taste that makes them want more.
Be sure to pick out certain traits about your location that really show off its best qualities. For example, a travel logo design for a cruise to Australia would be completely different from one meant for a Saigon tour.
Show off what makes your location special by sharing it in your logo.
3. Font Choice
Use the font in your logo to portray the type of style your company is all about. Each kind of font can give off a different type of feeling, so make sure to choose one that works best.
If you offer a more business-like kind of service, then using bold and professional text styles would be best. However, if your audience is mostly families with kids, then you should try to make use of loose and cartoon-like fonts that really give off the feeling of fun and joy.
4. Bright Colors
All colors invoke different kinds of emotions to their viewers subconsciously. You should keep that in mind when coming up with your logo so that you can be certain to give off the exact kind of emotion you want your customers to feel.
In general, we’d suggest bright and bold colors that can give a feeling of happiness and fun. Although you should try to match the colors with bits of your company’s chosen colors so that it can help to build up your branding at the same time.
5. Give a Message
A good logo tells a story. For a travel-specific logo, this trait is even more important. Everyone loves a good story, and it’s up to you to provide one to your customers.
Figure out what you want your company to represent, what you want to really tell people. Then find a way to incorporate that into your logo design.
A logo is a quick way to shine a spotlight on all the best things about your company and what you can offer to your customers.
You Don’t Have to Go Far to Create a Great Travel Logo Design
With all of this, you have the equipment you need to start designing that perfect logo that your customers will love. Just remember to try and have a little fun with it and the rest will come naturally!
Having some trouble? We can help!