Wouldn’t it be great to help others make the mental shifts they need to live the life of their dreams? That is the art of hypnosis.
Wouldn’t it be even better to make your hypnosis business stand out to potential consumers? That is the art of a beautiful logo design.
Anything is possible when designing your own logo from scratch. You can be the artist behind the message your logo sends, telling people exactly what a hypnosis service can do for them. Things like losing weight, quitting smoking or making career moves.
Big accomplishments that all stem from a glance at your logo.
Your hypnosis logo is waiting to be created. Here are some tips to get started.
7 Components to Include in Your Hypnosis Logo Design
1. Start With the Grid
Using a grid keeps you on scale. It makes you think about the way dimensions relate to each other.
The lines create a strong foundation, meaning angles are consistent and the logo is versatile. There is nothing like having a beautiful design idea just to have the angles not match up.
It would be like hypnotizing someone and somehow they get the wrong message.
Grids can also draw inspiration from existing geometric shapes. This makes a hypnosis logo bold and new, yet recognizable. Unique concepts with a hint of familiarity can go a long way.
The process can even be double-checked further with a ratio or two. Take the golden ratio, for example. Believed to be used for over thousands of years, it is a mathematical explanation for design in architecture, painting, and much more.
2. Shape, Shade, Space
Putting a new company out on the market is a big deal. Branding it with the right hypnosis logo is even bigger.
The details matter. The shapes and shade of color you use matter. Even white space matters.
What are you trying to say to potential customers? What feeling can your hypnosis service give?
The use of shape psychology can give your logo the upper hand.
Circles express community and unity, a feeling of being complete. Squares offer a sense of balance and professionalism for the consumers looking to feel secure. Triangles are traditionally masculine and stable.
What color supports your message? Some options to consider are blue for integrity and success, or maybe yellow for optimism and cheer. Black is always classic, feeling formal and sophisticated, and purple can add a hint of creativity.
Tie everything together with the right amount of white space. Give your hypnosis logo room to breathe and the ability to come together without being too busy.
Also, don’t forget to let the design process happen.
Take a step back and give your logo-in-the-making a fresh look at every stage.
3. Be Original
This step might seem obvious. but it is worth mentioning.
Classic logos are easily recognizable because they are either the first or only of their kind. Think companies like Nike, Spotify, Tinder, and McDonald’s.
Nike took one symbol and made it theirs. McDonald’s created their own standout lettering with the famous golden arches.
To add an extra dash of originality to your hypnosis logo, take a close look at your typography. Are you using lettering that is already popular? Is there a way to tweak your letters to make them unique?
Bold letters will say what you need to say and make it stick. It will also make it unique to your brand. Avoid using trendy or flashy styles, but rather choose styles that last.
4. Simplicity is Key
Another necessary design element is simplicity. When considering a hypnosis logo, remember an essential part of hypnosis is deep relaxation. This means the simpler, the better.
People don’t want a logo that has too much going on.
Keep the audience in mind and don’t make them work to understand it. The quicker they “get it”, the better your logo’s chance of establishing a good relationship.
This step is like falling into hypnosis – the quicker it happens the sooner you can get to the real work. Create your hypnosis logo to look a consumer in the eye and get straight to the point.
A great way to check for simplicity is to make your logo black and white and see if it still makes sense, says Huffington Post.
Other ways to keep it simple is to think from the viewpoint of a potential consumer. Would the logo be understood by someone new to the brand? Would it catch their attention or be too busy to focus on?
5. Think About the User
The user is everything. Even more important is where your user is.
Is the final logo going to be found online, promoting self hypnosis downloads? Or act as the front page of an online newsletter or email?
Will it be printed on business cards or company shirts? Can it easily be recognized against many other apps available on a smartphone screen?
Think about the user’s lifestyle.
Are they searching for you on a mobile phone or in a magazine? Do they drive on the highway or take the subway? Would you rather slap your logo on a billboard or have it appear on a social media ad?
The whole point of a hypnosis logo is to help people reach new limits in their minds. To get there, think like the user. Make it work for them visually so they can commit to the buy-in.
Existing consumers already love your brand (and logo). Potential consumers have to learn to love it and fast. As in, faster than your competitor can get to them.
6. Anticipate Growth (and Change)
A good logo is designed beyond current trends. A strong company with a good logo lasts through market shifts and changing consumer preferences.
To stand the test of time, companies have to tweak and redesign their logos through the years. This makes it important to stay on the right edge of innovation.
Logos have to be timeless, yet open to improvement.
The best time to improve the logo is when improving the whole company. Take a moment to think about the next step your organization is looking to go in.
Are you rebranding? Expanding to a different market? Offering new services?
These are all prime times to link in a new logo. It can shift consumer confusion to excitement. This creates new kinds of engagement with your brand.
When done well, tweaking an old logo into a slightly newer design makes a world of difference. It doesn’t need to be a dramatic shift to get the kind of attention a rebrand calls for.
That’s the sweet spot – a bridge between the old and new that keeps old customers coming back and new ones rolling in.
7. Keep it Clean and Enjoy the Ride
A good hypnosis logo design takes time. Keeping it clean is a combination of the components listed above.
Building a logo is not a free-for-all of sketches and random ideas. It might start out a little messy, as big ideas sometimes can. Yet, it has to be broken down into thoughtful bits and pieces that come together perfectly.
A logo idea is a spark of inspiration. A finished logo has a blueprint.
Your logo likely won’t be born overnight, but once it is ready to go to market, you want it to go out swinging.
Yet, at the end of the day, design is design.
There is no step-by-step manual or singular process. True design is very personal and often full of surprises.
In a way, it is its own form of hypnosis. You have to plant a desire in someone’s mind for something they might not be sure they need.
When mixed with careful, thought-out steps, logos have almost no limit. So, start big. Really big.
How do you want consumers to feel when they look at your hypnosis logo? What big companies’ logos out there already inspire you?
Define the big picture first to make it easier to understand when the process gets tough. The rest is narrowing things down along the way.
This also helps make the fine-tuning feel natural. Do the shapes used to build the hypnosis logo make sense? Is it symmetrical? What colors work better than others?
The more you know the direction you are headed in, the more questions you can ask along the way to best get you there.
Don’t forget about a second opinion, either.
Throughout the design process, keep in mind your hypnosis logo is more than a representation of your company and services. It is the first impression.
Think of your logo like shaking a potential customer’s hand. What the logo says is the first thing that comes out of your company’s mouth, so make it matter.
On any platform – online, on business cards, spotted on a billboard – it is meant to make a statement. These seven components will ensure you are getting the message across loud and clear.
If you are new to logo design, our tutorial is here to help you get on your way to saying the right thing to your audience.